Which is the right PR move for this situation, but doesn't change my judgement.
Arrowhead spin doctored a bad situation but all they did was stop a little of the bleeding. They still bled profusely from a cut they should have avoided.
Arrowhead squandered trust, goodwill, player counts, revenue. Sound bad to me. Because they signed the contract, they knew SIE stipulated PSN account registration. It's still there on the Steam store page even after Sony's walkback.
Remember that a
lot of gamers don't actually understand the videogame business; they don't comprehend all the different roles the developer, the publisher, and the retailer have. They just think they are all the same. Some will blame Arrowhead. Some will blame SIE. Some will blame Steam.
Pilestedt knows this. There are millions of dollars of revenue that they will never have.
I'm confused, aren't they granting time-exceeded refunds?
The refund requests are manually reviewed so some people aren't getting theirs approved.
Remember that every refund request hits Valve. They pay merchant fees to the credit card processing networks for every transaction. So even if Joe Gamer gets his $39.99 back, Valve has probably coughed up 4% in fees (2% initial purchase + 2% refund, about $1.60) out of their own pockets. And that doesn't include all the extra money on their customer support staff who has probably be working overtime the past 4-5 days.