Tuesday, March 30th 2010
![XFX](https://tpucdn.com/images/news/xfx-v1723816949774.png)
XFX Abandons GeForce GTX 400 Series
XFX is getting cozier with AMD by the day, which is an eyesore for NVIDIA. Amidst the launch of GeForce GTX 400 series, XFX did what could have been unimaginable a few months ago: abandon NVIDIA's high-end GPU launch. That's right, XFX has decided against making and selling GeForce GTX 480 and GeForce GTX 470 graphics cards, saying that it favours high-end GPUs from AMD, instead. This comes even as XFX seemed to have been ready with its own product art. Apart from making new non-reference design SKUs for pretty-much every Radeon HD 5000 series GPU, the company is working on even more premium graphics cards targeted at NVIDIA's high-end GPUs.
The rift between XFX and NVIDIA became quite apparent when XFX outright bashed NVIDIA's high-end lineup in a recent press communication about a new high-end Radeon-based graphics card it's designing. "XFX have always developed the most powerful, versatile Gaming weapons in the world - and have just stepped up to the gaming plate and launched something spectacular that may well literally blow the current NVIDIA offerings clean away," adding "GTX480 and GTX470 are upon us, but perhaps the time has come to Ferm up who really has the big Guns." The move may come to the disappointment of some potential buyers of GTX 400 series, as XFX's popular Double Lifetime Warranty scheme would be missed. XFX however, maintains that it may choose to work on lower-end Fermi-derivatives.
Source:
HardwareCanucks
The rift between XFX and NVIDIA became quite apparent when XFX outright bashed NVIDIA's high-end lineup in a recent press communication about a new high-end Radeon-based graphics card it's designing. "XFX have always developed the most powerful, versatile Gaming weapons in the world - and have just stepped up to the gaming plate and launched something spectacular that may well literally blow the current NVIDIA offerings clean away," adding "GTX480 and GTX470 are upon us, but perhaps the time has come to Ferm up who really has the big Guns." The move may come to the disappointment of some potential buyers of GTX 400 series, as XFX's popular Double Lifetime Warranty scheme would be missed. XFX however, maintains that it may choose to work on lower-end Fermi-derivatives.
199 Comments on XFX Abandons GeForce GTX 400 Series
forums.techpowerup.com/showthread.php?t=118801
I think its because of warranty issues .... :shadedshu
Wouldn't it be interesting to know the actual reasons behind this. Is it a calculated business move which ties in with their strategic business plan? Or is it something subtler, like seeing flaws in the Fermi chip itself (maybe heat?), and didn't want to get involved with a chip that was likely (pure speculation) to cause them lots of RMA trouble in the future?
:confused:
a card that can run at 100c wont be lasting years. if most of use saw those temps we would be crying/rebuilding or rma'ing
anyway, Evga is Nvidia exclusive till today, and that really pisses me off:laugh:
Bearing that in mind, I wonder if Nvidia politely asked XFX to not make any at all when they told them they would only do a limited warranty - knowing that pulling out totally, and just keeping mum about the reasons, would be the better choice for Fermi's reputation.
This is all wild speculation though.
and i think it's nvidia new GPU's problem, high heat mean GPU take more and that's point to new nvidia GPU's have bad quality
at the end of the day we need Nvidia to come through tho or we will be paying through the nose for cards, ive noticed over last few days since the release that the ati 58xx cards seem to be going up in price and not down.
Not that it's going to happen, if there is already shortage of them :/
www.fudzilla.com/content/view/18277/1/
www.fudzilla.com/content/view/18278/1/
This is sort of the exact opposite of what every other site is saying and they seem to be the only ones claiming this :rolleyes:
it would be nice for big companys these days to just drop the BS and say it like it is, if its shortage of supply or internal difference say it , i could respect that.