Friday, October 8th 2010
AMD Rebranding HD 5770 and HD 5750 to HD 6700 Series
Earlier today, we were treated to the first picture of the Radeon HD 6870, a new and upcoming performance graphics card from AMD. It was also learned that the HD 6870 is based on a new GPU codenamed "Barts", which is intended to be a successor to the previous-generation "Juniper" GPU, which was at the center of the Radeon HD 5700 desktop and Mobility HD 5800 series. That left some uncertainty as to what GPU was going to drive the sub-$199 HD 6700 series. AMD may have found an answer, rebranding.
AMD seems to have been on the crossroads of which naming scheme to adopt. The first scheme based on conventional logic tells users that Barts-based SKUs should sit in the HD 6700 series, and Cayman-based single-GPU SKUs in the HD 6800; while the second scheme promotes Barts to the HD 6800 series, and Cayman to the HD 6900 series, pushing the low-volume, high-end Antilles (dual-Cayman) graphics card to the HD 6990 SKU. Evidently, AMD chose the newer, second scheme. The only rationale that makes sense is that the x800 series seems to be very popular, and if Barts, with its radically redesigned SIMD components can perform on par or better than the HD 5800 series SKUs, that's enough to justify its upwards push.Since the new performance SKU will be labeled HD 6800 series, that leaves some vacuum with the HD 6700 series. The solution to this came in the form of a perceptually bad practice of rebranding Juniper-based SKUs to HD 6700 series. There is a possibility of AMD stepping up clock speeds, or adding software features to the HD 6700 series, but that's as far as we can see the Juniper going. "Turks" and "Caicos" are new GPUs, that trail behind in the HD 6600, HD 6500, and HD 6400 Series, respectively.
Source:
ATI-Forum.de
AMD seems to have been on the crossroads of which naming scheme to adopt. The first scheme based on conventional logic tells users that Barts-based SKUs should sit in the HD 6700 series, and Cayman-based single-GPU SKUs in the HD 6800; while the second scheme promotes Barts to the HD 6800 series, and Cayman to the HD 6900 series, pushing the low-volume, high-end Antilles (dual-Cayman) graphics card to the HD 6990 SKU. Evidently, AMD chose the newer, second scheme. The only rationale that makes sense is that the x800 series seems to be very popular, and if Barts, with its radically redesigned SIMD components can perform on par or better than the HD 5800 series SKUs, that's enough to justify its upwards push.Since the new performance SKU will be labeled HD 6800 series, that leaves some vacuum with the HD 6700 series. The solution to this came in the form of a perceptually bad practice of rebranding Juniper-based SKUs to HD 6700 series. There is a possibility of AMD stepping up clock speeds, or adding software features to the HD 6700 series, but that's as far as we can see the Juniper going. "Turks" and "Caicos" are new GPUs, that trail behind in the HD 6600, HD 6500, and HD 6400 Series, respectively.
140 Comments on AMD Rebranding HD 5770 and HD 5750 to HD 6700 Series
there most be a perfectly reasonable explanation behind this.
At the very least, the HD5850->HD6850 and HD5870->HD6870 transitions must provide at least a 10%increment in performance.
Otherwise, it's downright evil.
Same with HD5770 -> HD6770. If they are indeed using the same chips, those should be significantly higher clocked.
It's deplorable to see how a successful sales season turns a company's marketing department into a greed fest.
bill hicks on marketing :respect:
if they do indeed increase the speed, even 5-10%, whack it on a new PCB, with a cooler in line with the design of the 6000 series, and the new output logic too, I see no shame in that really. just a pity that 6k is a slight step up on 5k.
it seems now that has happened twice for AMD/ATi, 2xxx to 3xxx was an ever so slight gain (aside for the X2 card 55nm permitted them to make), then 3xxx to 4xxx was awesome, 4xxx to 5xxx was awesome, and now back to this smaller step again. well after all I'm saying this with no hard performance numbers to go off, and practically no info about cayman, so we'll see.
If you don't want to consider MIRs, then the cheapest HD5870 is $349 and the cheapest GTX470 is $288 or $295 w/ Free Mafia II. That makes it look even worse for the HD5870... How do you figure the GTX470 isn't better than the HD5870? I'd go with that if the HD5870 had voltage control, but a non-reference card with no voltage control is going to overclock rather poorly compared to the GTX470 w/ voltage control. I don't care what your HD5850 does, we aren't talking about your cards, we are talking about card on the market and the value to the customer that buys them.
en.wikipedia.org/wiki/Comparison_of_AMD_graphics_processing_units#Northern_Islands_.28HD_7xxx.29_series
Now that's said, we know better than to listen to wikipedia.
Secondly, this is hardly new info...it's the only way a rebrand makes sense. Interesting someone thought to put that @ WIKI though...
NOw, I'll go and edit that info out of wiki.:laugh:
:nutkick:
j/k.
and if they indeed want to rebrand the HD5770 to HD 6770 i hope at least they tweaked the core like HD 4890 and clock it past 1 Ghz i don't think so, i have the shapire model that was non reference and i can overclock it to 950 Mghz
I am not meaning to derail the anti AMD bandwagon by going off topic but are there any significant changes to the board on the 6750(or whatever the 5770 is going to be) that we know of? Is there any reason we wont have a 9600xt to 9800pro situation again? I feel like the 5770 is going to be a modders paradise in the next few years as I am sure the 6xxx series will receive better support than the 5xxx series in the future.
Softmods ftw.
Really none of this really effects me or a lot of other people here as we want the higher end cards, i think a major problem was everyone was so pissed at the more recent nvidia rebrands and the fact amd/ati had not done something like it for multiple years had given us hope that they were going to stop.
I have to wonder though, will they be new chips due to the rest of the 6xxx series having things like UVD3 (that i thought was a hardware not software thing), HD3D and possibly other things i can't quite recall right now.
You said he was completely wrong and tried to make it seem like the HD5870 for $299 was a better deal than the GTX 470, when it simply isn't. When faced with buying the two exact cards in question, no one should buy the HD5870 because that specific card isn't a better buy than the GTX 470 because of the lacking features. There are better HD5870s, but not for $299. He isn't completely wrong, but he isn't completely right either. We both agree the GTX480 is definitely not worth the money.
I have not been able to find a difference between UVD2.2 & UVD3 really. I don't know if there is an actual (hardware) difference.
I also feel like there is no hardware difference between the new 6xxx series cards (when it comes to HD3D) and 5xxx cards without it, (I have no evidence to support that what so ever though besides that all 3d is is rendering a frame slightly to the left followed by a frame slightly to the right.)
Nvidia could do it with a driver update back in the day so I don't see why AMD needs it to be hardware independent (At the same time that's how I feel about eyefinity though...hence why I think a softmod may be the only way to get those features on a 5xxx series card. I won't be the first to try a bios flash though. :laugh:).
FUCK YOU AMD
$329 with INSTANT rebate, no MIR crap, voltage control, better cooler.
EDIT....
They changed it, it was another brand with instant rebate.