Wednesday, December 14th 2011
AMD CMO Nigel Dessau Leaving in January, Axed?
AMD's chief marketing officer (CMO) Nigel Dessau, will be leaving the company. AMD's new CEO Rory P. Read has been making some aggressive changes to the company in a bid to turn it into a lean, well-oiled, profit-making business that it should be. Recently, he laid off a big chunk of AMD's staff, most reported to be from the marketing department. This only goes on to reinforce the theory that Nigel Dessau was axed, and not that he will quit. Nigel Dessau joined the company in 2008. He has served as CMO at StorageTek, Sun Microsystems and IBM, previously. Dessau said in his Twitter page that he will leave AMD in January, but will see the company through at CES, when new GPU products will be unveiled.
17 Comments on AMD CMO Nigel Dessau Leaving in January, Axed?
Good luck Read.
Of couse, he could have been forced to resign, lol.
TBH, AMD's marketing department is pretty worthless for the last decade or so.
It's good to see the new CEO is willing to make big changes to get AMD's shit in order (it needs them).
Good move Read. Bout time the old guard moved on before AMD sinks worse. If they botch Trinity, then there truly is no hope left outside of Radeon.
They (AMD) don't have the budget that Intel possesses, but that doesn't mean they can't spend money on advertising. Of course, at this point, I don't know exactly how they'd break through, or what they'd advertise.