Friday, December 23rd 2011
ASRock Aims to Ship 10 Million Motherboards in 2012
ASRock is aiming to reach a milestone only two other companies have managed to reach, ASUS and Gigabyte, of shipping 10 million motherboards in an year. With shipments of 1.9 million motherboards in Q4 2011, ASRock will have shipped around 7.8 million motherboards in 2011, that's 13.3% short of its goal for 2011 of shipping 9 million boards. The markets of profitable high-end motherboards have been traditionally dominated by the likes of ASUS and Gigabyte, though ASRock has managed to make inroads to this segment with some competitively-priced products in 2011, note sources.
In 2012, with a more established brand, ASRock finds that 10 million goal realistic. Next year, Intel will launch its third generation Core processor family, and with it, a new line of desktop chipset, codenamed "Panther Point", leaving motherboard makers like ASRock scope to design and launch new products. Motherboards amount to 90% of ASRock's revenues, with the remaining 10% from HTPCs, sources note.
Source:
DigiTimes
In 2012, with a more established brand, ASRock finds that 10 million goal realistic. Next year, Intel will launch its third generation Core processor family, and with it, a new line of desktop chipset, codenamed "Panther Point", leaving motherboard makers like ASRock scope to design and launch new products. Motherboards amount to 90% of ASRock's revenues, with the remaining 10% from HTPCs, sources note.
17 Comments on ASRock Aims to Ship 10 Million Motherboards in 2012
when i first saw the xfan feature i thought it would be terrible, a pissy litlte fan running all the time on the SB which would go mega loud after a few months like on the old NF boards, but I was wrong, it almost never spins, and thus I was won over, particularly with their stability.
both Asus and Asrock managed to pull off some of the best x79 boards ive seen so far and my impression of them in general has changed for the better.
With X58 ASRock has 1 year warranties for most of their boards GB and ASUS has 3.
With Z68/P67 ASRock had 2 year warranties for most of their boards, GB and ASUS had 3.
With X79 ASRock is offering 3 year warranties with their boards, GB is offering 5 and ASUS is still 3.
They are getting better and better, but its not from natural evolution. They don't need to have the huge R&D and acquisition of parts the little guy like MSI or ECS needs to have to compete, they already have it.
ASUS and ASRock share the same foundries and R&D, people just don't realize it.
The only thing ASROck and ASUS do not share when it comes to boards is BIOS and ROG, I don't think ASRock foundries touch ROG products.
In my opinion ASROck was designed to make more money for ASUS, and that is exactly what they are doing, they have displaced MSI and ECS and are now going after GB from up top and bottom.
FYI the active cooling is wroth ATM, as it is on the wrong heatsink. Since they removed SAS they removed a lot of heat, the X79 PCH doesn't get hot at all.
the VRm heatsinks on all boards get very hot though. R4E included.