Wednesday, January 4th 2012
Retail Radeon HD 7970 FOB Price Cut to $475, From $525
On the 22nd of December 2011, AMD launched its Radeon HD 7970, announcing that the cards will be available in the retail channels by 9th January, 2012. It permitted reviewers with access to AMD-made samples to post reviews on the 22nd, and told the press that it will have a FOB (freight-onboard) price (the price at which each card ships out of its place of origin, in this case Hong Kong, China) of US $525. Market sources told DonanimHaber that this price has been adjusted from $525 to $475. That doesn't necessarily mean that retail HD 7970 will cost lower than the $550 target retail price AMD talked about in several occasions. It will be up to downstream distributors and retailers on whether they want to convey this latest cut to the end-user, or keep a bigger "cut" (margin) for themselves. AMD hasn't officially announced any price updates so far.
Source:
DonanimHaber
77 Comments on Retail Radeon HD 7970 FOB Price Cut to $475, From $525
I have heard that there are resistors under the CPU IHS near the die. Does anyone know what they are for?
They have some time to play with prices until Nvidia finally shows up to the party. It does sound a bit low, even though retailers don't make a ton of profit on electronics - 4.5% is on the low side. Especially since it is an item that is primed to drop like a little price rock in 6 months.
I am of course holding out for non-reference designs to see decent competition. I am waiting with bated breath on my Vapor-X model...Yep Sapphire man to the core. Been using them since my X800.
or I jus twait a big price drop? xD
The performance + price = FU TAKE MY F*CKING MONEY!!!!!!!
FOB is Freight on Board price before shipping
it means the base price is $475 now add shipping around the world + everyone needs a cut of the pie means price MIGHT drop to say $525 retail down from $550
but AMD's stance is that this news is fud there is no reduction in price and thats from the Head of PR.
legitreviews.com/news/12143/
gave my boss a heads up so he checked in with AMD. so far this is pretty much Fud if AMD is just hiding it awesome means eventualy prices will get cheaper. but if what AMD says is true nothings changed so dont get your panties in a bunch. as prices might not change at all untill current stock is gone.
Edit: oh well :/
Eitherway time will tell.
Edit: Paid 199$ for this.
and money is no object to me ask Mailman im a mooch half my shit was free