XFX became the first AMD add-in board (AIB) partner to launch a graphics card based on AMD's new Radeon HD 7970 GPU, which features an in-house design. Other graphics cards launched today stick to AMD reference design. Called the XFX R7970 Double Dissipation, the card makes use of AMD reference PCB design (black color) with its own factory-overclocked speeds, but an in-house dual-fan cooling assembly. The cooler uses a large aluminum fin array to which heat from the GPU, memory, and VRM is fed by heat pipes, which is then ventilated by two fans.

The XFX R7970 Double Dissipation comes in two variants, the Black Edition variant features clock speeds of 1000 MHz core and 1425 MHz (5.70 GHz effective) memory; while the base Double Dissipation variant sticks to AMD reference clock speeds of 925 MHz / 5.50 GHz. There is also an AMD reference-design "core" version in the works. The card packs 3 GB of GDDR5 memory across a 384-bit wide memory interface. It uses the same display output cluster as every other HD 7970, with one dual-link DVI, an HDMI 1.4a, and two mini-DP connectors; but features a custom-designed rear-panel bracket with XFX branding.A video presentation of this card follows.