Tuesday, January 17th 2012
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AMD's Ultrabook-Equivalent Platform Up To 20% Cheaper
While many might think that "Ultrabook" is a generic term for a new performance ultra-portable notebook form-factor, it is a registered trademark of Intel, which governs the specifications of what qualifies to be an Ultrabook. Intel will launch a well-defined Ultrabook platform based on its third-generation Core processor family, codenamed "Ivy Bridge", later this year. Meanwhile, AMD is finalizing a performance ultra-portable specification of its own, powered by its next-generation "Trinity" accelerated processing units (APUs), which it will call "Ultrathin".
Ultrathin will be designed to offer competitive CPU performance to Ultrabook, and superior GPU performance to it, at target prices 10-20 percent lower than Ultrabook. In 2012, while Intel bagged about 75 design wins for its Ultrabook platform, AMD claims to have already won 20. AMD's Ultrathin platform will have advantages over Intel's Ultrabook with regards to platform and component costs. The average AMD Ultrathin with $100~$200 cheaper than the average Intel Ultrabook. Some notebook vendors are concerned that a competitive platform to Intel Ultrabook could result in a price-war between the two platforms, and end up reducing the prices of the now profitable-looking performance ultraportable segment.
Source:
DigiTimes
Ultrathin will be designed to offer competitive CPU performance to Ultrabook, and superior GPU performance to it, at target prices 10-20 percent lower than Ultrabook. In 2012, while Intel bagged about 75 design wins for its Ultrabook platform, AMD claims to have already won 20. AMD's Ultrathin platform will have advantages over Intel's Ultrabook with regards to platform and component costs. The average AMD Ultrathin with $100~$200 cheaper than the average Intel Ultrabook. Some notebook vendors are concerned that a competitive platform to Intel Ultrabook could result in a price-war between the two platforms, and end up reducing the prices of the now profitable-looking performance ultraportable segment.
30 Comments on AMD's Ultrabook-Equivalent Platform Up To 20% Cheaper
In the end, competition is the best thing that the consumer could wish for, and AMD's been doing a decent job of keeping the pressure up.
A price war would be lovely ofc ;)
This confuses me greatly...
Those are the parts that will go and compete with Intel's ones, the one that showed a movie of an f1 game...
Anyhow good job AMD, bring on the competition.
anyone else has the impression that companies see competition being a principle of capitalism as a good thing only when they are one the "winning" side of things?
It's not just Intel and NVIDIA that seek monopoly, but everyone else in the PC ecosystem that wants the two to hold monopoly.
it, if you compare it to cuda software
They threw away stream and designed someone that will hopefully be standardized