Wednesday, February 22nd 2012
Intel Might Make Up for Ivy Bridge Delay With Lower Prices
Intel was reportedly planning to limit mass-shipments of its third-generation Core processors (codenamed: "Ivy Bridge") to notebook ODMs, to help in digestion of swelling inventories of current-generation "Sandy Bridge" Core processors. Only a few models (those targeting Ultrabooks and mainstream notebooks) are expected to face delays till June, performance desktop retail processors will most likely not be affected, their launch is on-course for April.
To make up for the delay, Intel will might lower prices of its Ivy Bridge chips by as much as $70 a piece. The lower prices would ease transition between the two generations of processors without causing a price-shock to ODMs, when they then have to transfer to the end-users. Intel already attractive pricing for its Sandy Bridge CPUs to help clear inventories. The result of all this would be Ivy Bridge-powered notebooks being not much more expensive than current-generation Sandy Bridge-powered ones, on launch.
Source:
Electronista
To make up for the delay, Intel will might lower prices of its Ivy Bridge chips by as much as $70 a piece. The lower prices would ease transition between the two generations of processors without causing a price-shock to ODMs, when they then have to transfer to the end-users. Intel already attractive pricing for its Sandy Bridge CPUs to help clear inventories. The result of all this would be Ivy Bridge-powered notebooks being not much more expensive than current-generation Sandy Bridge-powered ones, on launch.
37 Comments on Intel Might Make Up for Ivy Bridge Delay With Lower Prices
Have been a loyal AMD fan for quite some time, but enough is enough. If Piledriver doesn't deliver, Hello Intel.
Save up dosh? They are a muliti-billion dollar multi national, they dont need to save up. Also by releasing CPUs and flooding the market is how they make revenue. They don't care if the product is amazing aslong as share prices are high and revenue is increasing.
I hear you brother but lets not get too carried away,....
Personally I've been looking for an Intel Sandy Bridge-E Core i7 3930K and haven't been able to find one for some time. When I first heard about the Ivy Bridge delay I thought it was for desktop chips too. I'm glad it isnt because the Ivy Bridge Core i7 3770 would be my second choice next to the Sandy Bridge-E Core i7 3930K. It doesnt really look like I'll find any stock of the 3930K either.
Go where the best bang for buck is and your wallet will thank you for it.
Even if consumers are on the fence. All they do is drop support and manufacturing for the last generation of motherboards and CPUs and suddenly you need their replacement.Dont jump down his throat, he is getting the best bang for his buck. He said he was going to compare Ivy Bridge and Piledriver, so he can determine the best bang for his buck. That isnt being a fan boy that is being smart. If he had bought Piledriver even though it was a poor choice, that would be a fan boy, he isnt doing that.
Obviously if they could then everyone would be happy or at least happier and there would be no need for fanboisim as everything is just pure competition from a price point perspective.
The whole "I am an enthusiast, and I want the stuff i like for cheaper than you're willing to give it to me" never ends out working right for the consumer.
IF anything, I read this to say that they will release maybe additional models, and create a higher bin of chips for the top-dollar segment of the platform.
Really, companies focus on the high-profit, high number selling products, and I do not think anyone here is really interested in them too much...ya don't see a lot of users with 6770's, although there are still a relatively large number....
Expect a Head or two to roll (in the product management department).
Intel's biggest competitor just now is Intel. The reason behind this story would seem to be that they're delaying Ivy Bridge so that it does not compete with Sandy Bridge.
The projected TDPs and clock for clock performance of Ivy Bridge seem to indicate that Intel doesn't need to increase performance. If pushed they should have been able to increase performance of Ivy Bridge by more than the margin over Sandy Bridge that it's delivered.
I would expect that they have performance gains they could unleash should they feel the need, but unless AMD ups there game quite significantly then they won't need to.
Intel are also in the favourable position with their tick/tock that should they release ivy bridge, and it performs only a bit better than Sandy Bridge, and then AMD release a killer chip.. then when it comes to the tock they can do a lower end IB-E to reach between the mainstream and high end.
The biggest period of gains we've seen in recent Intel history were when AMD was kicking their arse with A64s.. that led to Intel coming up with C2D and since then AMD hasn't taken the performance crown back.
Intel's strategy at the moment will be to maximise profit, while only releasing performance gains as required. Sadly that's not good for us consumers.
IB-E will be on a very expensive platform to begin with... sounds a bit counter intuitive to me to try to compete in the price /performance with their enthusiast level platform. It would make more sense to have lower end IB chips on a platform that costs less to jump in to. ;)
Intel can drop manufacturing a socket, hence forcing consumers to into adopting the new socket path. Consumers won't care, but if all the shops are only stocking the new socket the consumer hardly has a choice.
You go into PCWorld and look for socket 775, it's in very short supply and demand. The consumer doesnt know what a motherboard is, but their pre-built PC will probably has socket 1155. Which proves that Intel, will sell their OEM the latest stuff, whether high end or low end, the customers will buy it, because its all that is available.
get about being too expensive and neglecting the common man.... The world is a pretty clear place...when seen in the proper context....
Most don't. Enthusiast is a tiny niche market. Most people only buy a computer when they NEED to, not cause something new and great came out. Therefore they can monopolize the market. Its only the enthusiasts that would even notice.
And intel lowering prices BWAHAHAHA And I see pink elephants floating in the sky when i look out the window.
I remember intel having a monopoly not so long ago and I remember how slow development was and how HIGH prices were.
It wasn't that long ago...
Production and marketing creates the market, which creates the revenue flow, which creates the profits, which increases the stock price, which makes everyone happy. Rinse and repeat.
It's a process that works for them, for Apple, for countless other companies.