Thursday, February 23rd 2012
ASUS Has No Booth At CeBIT
ASUS decided to bail on this year's edition of CeBIT, Europe's biggest consumer electronics and computer expo, held annually in Hanover, Germany. It has reportedly scrapped plans of setting up a booth there. What makes this big news is that it's ASUS - the single biggest vendor of PC motherboards, a notable vendor of notebooks, netbooks, and other computer hardware. Perhaps it's the timing of CeBIT that ASUS isn't quite liking, which falls right in between CES, held in early-January, in the US; and Computex, held mid-year in Taiwan, home of most computer hardware manufacturers, including ASUS. CES and Computex both have a fair attendance of European press anyway. No other companies similar to ASUS have reported to scrap their CeBIT plans. ASRock and Biostar have plans to set up small booths.
Source:
DigiTimes
8 Comments on ASUS Has No Booth At CeBIT
If it were a smaller company I would be concerned about their lack of presence, but for ASUS it must just not make financial sense to attend. That is one of those shows that is just so big everything gets lost in the blur of booth babes and beer.
Then like I said in the article, European press attends CES and Computex in decent numbers anyway, so it's not like exhibitors are neglecting the European market by not attending CeBIT. ASUS certainly can afford to have a huge booth at CeBIT, but I'm talking about the smaller exhibitors.
but still too small for an event like cebit. hotel prices are up by like 500%. hotels basically start at 200 usd per night, if you can get something
weather is generally cold in germany at this time of year