ZOTAC launched its GeForce GTX 690 graphics card. Like every other GTX 690 launched till now, ZOTAC's card sticks to NVIDIA reference board design. It is an indication that NVIDIA imposed restrictions on the AIC partners to modify its design, even placing AIC brand stickers seems to be disallowed, which is a good thing because NVIDIA's design is too good to be spoiled by gaudy stickers. It is likely that ZOTAC sticks to the NVIDIA-suggested price of US $999, but to sweeten the deal, it added a bundle called Assassin's Creed 3-Game Pack, which includes Steam coupons for games from the franchise.