Monday, April 22nd 2013
NVIDIA Working on GeForce GTX TITAN Ultra and GTX TITAN LE
A little later this week, AMD will launch its Radeon HD 7990 "Malta" graphics card. All eyes are on AMD, with regards to how the company decides to price the card, regardless of how it ends up performing. If it ends up destabilizing NVIDIA's $999 comfort-zone enjoyed by GeForce GTX TITAN and GTX 690, the company could be forced to either lower pricing, or introduce new SKUs based on the GK110 silicon, especially with the crucial summer shopping season around the corner.
According to a 3DCenter.org report, NVIDIA could launch not one, but two new SKUs based on the GK110 chip, the GTX TITAN "Ultra", and the GTX TITAN "LE." GTX TITAN LE has turned the rumor mills for some time now. It's being rumored to be a slightly scaled down version of the GTX TITAN, with 2496 CUDA cores, 208 TMUs, 40 ROPs, and a narrower 320-bit wide memory interface, holding 5120 MB of memory. There could be a third GK110 SKU in the works, the GTX TITAN Ultra.
The GTX TITAN Ultra, according to the report, is a minor upscale of the original GTX TITAN. The GTX TITAN doesn't fully utilize the component loadout of the GK110 silicon, leaving an inactive streaming multiprocessor cluster (SMX). The GTX TITAN Ultra could see NVIDIA enabling all components on the GK110, with 2880 CUDA cores and 240 TMUs. NVIDIA could restructure its high-end product stack pricing to accommodate the two new SKUs. GeForce GTX 690 could gradually phase out; GTX TITAN LE could occupy a price-point within the US $599-699 range; GTX TITAN between $940-980, and GTX TITAN Ultra at $1000 or over.
Source:
3DCenter.org
According to a 3DCenter.org report, NVIDIA could launch not one, but two new SKUs based on the GK110 chip, the GTX TITAN "Ultra", and the GTX TITAN "LE." GTX TITAN LE has turned the rumor mills for some time now. It's being rumored to be a slightly scaled down version of the GTX TITAN, with 2496 CUDA cores, 208 TMUs, 40 ROPs, and a narrower 320-bit wide memory interface, holding 5120 MB of memory. There could be a third GK110 SKU in the works, the GTX TITAN Ultra.
84 Comments on NVIDIA Working on GeForce GTX TITAN Ultra and GTX TITAN LE
Total bad move by NVidia here.
If I'm being honest, if true - it's an incredibly poor call from Nvidia. To market Titan as the most awesome card ever and supercede it with a card a tad better from the same line of chips in a short space of time is commercially naive.
To do that creates caution. I bought Titan under the assumption there would be no better single gpu card for the bulk of the year. Even on the assumption, maybe not until well in to 2014. That's why I was happy enough to pay for the performance it gives.
But when you top your top of range card with another one very quickly, that creates buyer resentment and caution. You stop trusting that what you are buying is going to be the best you can and you question if the price will drop in that event.
If Nvidia considered doing this with Titan, I'd reconsider buying Nvidia again for quite some time - and i gave Nvidia a fair bit of cash recently :laugh:
Firstly, the 3DCenter article is supposition- a "what could happen" scenario- not necessarily "what will happen", and secondly, what would you think Nvidia would do with the parts that can't be specced for Quadro/Tesla for reliability/power? Toss them in the dumpster ?
As you say though, this is all speculative.
@RejZoR: Except for the 650Ti, Ti Boost, 660, 660 Ti and 670 you mean?
With that knowledge... yes nvidia is price gouging.... these cards should have originally released @ the 500 and 400 price point.
lol, so true
I'll stick with my "free" 7970s :)
GTX280 jun/2008 699$ jan/2009 330$
GTX285 jan/2009 400$
GTX460 jul/2010 229$
GTX560ti jan/2010 250$
Based on all that it is possible that next year there will be 20nm 500$ card shrink ~ 330mm2 of the titan and better. And 2 years from now - 16nm 250$ titan/volta shrink ~ 220mm2 with 2880 alu + 400GB/s memory cube DRAM.
All these cards must have been in the works, developed at the same time, so NVidia deliberately kept quiet about it. Bad form.
Could you image how much Nvidia would charge for graphics if there was no AMD?
In the high end, rich people haven't gotten any poorer - if anything, the opposite is true. So Nvidia is producing luxury products just like you see in the automobile market, furniture market and goodness knows what else. Yes, they could afford to sell these products for less (though they might run out if they did), but they're just profit maximising, and it's hard to hold that against them given the system they're playing in.
it would been fantastic as a ''one off'', just imagine they brought an ares range out, people would be sore!
"We will suck you dry"
- business as usual