GIGABYTE kicked off its GeForce GTX 780 lineup with a pair of graphics card, the reference-design based GV-N780D5-3GD-B, and the custom-design GTX 780 WindForce OC (GV-N780OC-3GD). The former sticks to NVIDIA-reference clock speeds of 863 MHz core, 900 MHz GPU Boost, and 6.00 GHz memory; while the WindForce OC leverages a high-performance cooler designed in-house by GIGABYTE, to belt out 954 MHz core and 1006 MHz GPU Boost. Both cards run an NVIDIA-reference PCB. The WindForce 3X cooler uses a refreshing new cooler shroud design, while appearing to retain the fan and heatsink design from its proven predecessors. Both cards are priced around $650.