Wednesday, October 2nd 2013
NVIDIA Prepares Two New Sub-$250 SKUs, Price Cuts
With AMD detailing its Radeon R9 and R7 series, especially at some very attractive sub-$299 price-points for the most part, there are jitters being felt at NVIDIA. The company is expected to unveil one or two new sub-$250 GeForce GTX SKUs around mid-October, 2013. The company is also expected to introduce price-cuts across its entire lineup, to make it competitive with AMD's. NVIDIA could tap into its existing GK104 and GK106 silicons to carve out the two new SKUs ranging between $149.99 and $249.99. The idea here would be to topple Radeon R9 270X. Price-cuts could be directed at the likes of GeForce GTX 760 and GTX 770, to make them competitive with the Radeon R9 280X, while in anticipation of the $599 pricing of the R9 290X, NVIDIA could rethink pricing of its $650 GeForce GTX 780, and $1000 GTX TITAN.
Source:
DigiTimes
39 Comments on NVIDIA Prepares Two New Sub-$250 SKUs, Price Cuts
Or wait for the GTX 860, no matter.
Take 30% off the price now, and bundle a few games and utilities and they will shift like hotcakes.
What's next, product lines trimmed down to three models?!! Performance, mainstream, budget?!! AHHH THE HORRORS!!
At the same time, I wonder if the 4 GB on the R9 290X isn't going to encourage nVidia to consider blessing a 6 GB version of the 780, which has up till now been the domain of the Titan. They could also boost the boost clock a bit with better yields now (it's been months since the 780 released and months more since Titan). This they could do while dropping the price on the 3GB version of Titan to a slightly lower price than R9 290X. So they hit it on the underside with a $550 780 of existing stock and a $650 780 Ultra that gives you a higher clock plus the 6 GB of a Titan.
They can claim superiority with similar performance and greater RAM while being only marginally more expensive or slightly less RAM and being marginally less expensive.
They then leave the Titan at the top of the totem pole by letting it maintain the FP64 performance of the Titan with its selectable modes for professional use.
Having successfully convinced enthusiasts that the Titan brand was EPIC, they can then fall back on the idea of, "Now you can have MORE Titan goodness for the same amount of money! Go Titan or go home."
Throw in a careful arrangement with EA on Titanfall, suddenly nVidia has a resurgence right around the time when they will most need it next year. Pricing will be adjusted.
The thing this all shows me is that AMD's sitting on their hands for the majority of this year has hurt us all by not putting pricing pressure on nVidia, which is why they really need to get back in the business of making cards more often and not sitting on the same cards with constantly rotating bundles of the same old games.
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They could quite easily drop another 20%. There's still loads of room for price cuts on that silicon. Look, 660 Ti shed 30% in 6 months when the competition was less fierce. So I bet we'll see a 30% discount on the 750/760 prices by December if not sooner.
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:eek::eek::eek::eek::eek::eek::eek::eek:
....I've never been more pleased with Amd in my life!!!!!!!!
:rockout::rockout::rockout::rockout::rockout: