For those not sold on the looks or performance of NVIDIA's reference cooler for its GeForce GTX TITAN-Z graphics card, Inno3D is readying an iChill HerculeZ air cooler for the card. Pictured below, the cooler consists of a densely packed aluminium fin stack shared by two bases and their heat pipes. A base plate is in charge of cooling the memory, VRM, and bridge chip. With restrictions in place for coming up with custom-design variants of the GTX TITAN-Z, barring those with factory-fitted water blocks, Inno3D could take GIGABYTE's route in including its cooler with a reference-design board, and instructions for end-users replace the cooler by themselves. NVIDIA GeForce GTX TITAN-Z is expected to hit stores on Tuesday, the 29th of April, 2014; prices start at US $2999.