Here are some of the first detailed shots of ASUS' premium custom-design Radeon R9 285 Strix graphics card, based on AMD's upcoming GPU. The card features a unique cooling solution that keeps its fans off until the GPU reaches a temperature threshold. The cooler's underlying heatsink is essentially DirectCU II, featuring a dense aluminium fin stack to which heat drawn directly from the GPU die is fed by a number of nickel-plated copper heat pipes. This particular card features a factory-overclock, and 2 GB of memory. Oh, and it comes with a back-plate. Based on the 28 nm "Tonga" silicon, the R9 285 features 1,792 Graphics CoreNext 1.1 stream processors, 112 TMUs, 32 ROPs, and a 256-bit wide GDDR5 memory interface. The card is set to launch on 2nd September, 2014. It will start at US $249.