Monday, October 20th 2014
NVIDIA Could Review GTX TITAN-Z Pricing for the Retail Channel
Under pressure from its own recently launched GeForce GTX 980 cannibalizing its $3,000 flagship GeForce GTX TITAN-Z (you can buy GTX 980 Quad-SLI at $2,200), NVIDIA could finally review its pricing, in the retail channel. The company recently reduced its price for the OEM channel, letting pre-built gaming PC manufacturers source the card at a lower price, whether those price-savings were transferred to the end-users, is a different question. To what measure NVIDIA could lower prices of the GTX TITAN-Z, is not known at this point. Retailers like OCUK were seen offering their GTX TITAN-Z cards at a slightly reduced price, last week. Across the big pond, American retailer Newegg sold-out an ASUS-branded GTX TITAN-Z for as low as US $1,500.
In the wake of GTX 980, AMD cut prices of its dual-GPU flagship product, the Radeon R9 295X2, down to $999. It's hard to imagine that competition from this card, and the GTX 980, are the only factors driving down prices of the GTX TITAN-Z in such a big way. Could NVIDIA be working on its next dual-GPU flagship graphics card already? Perhaps one based on a pair of GM204 chips, with thermal and power requirements as low as those of the GTX 690? Watch this space for more.
Source:
Expreview
In the wake of GTX 980, AMD cut prices of its dual-GPU flagship product, the Radeon R9 295X2, down to $999. It's hard to imagine that competition from this card, and the GTX 980, are the only factors driving down prices of the GTX TITAN-Z in such a big way. Could NVIDIA be working on its next dual-GPU flagship graphics card already? Perhaps one based on a pair of GM204 chips, with thermal and power requirements as low as those of the GTX 690? Watch this space for more.
25 Comments on NVIDIA Could Review GTX TITAN-Z Pricing for the Retail Channel
Besides I cannot quite understand all the hullabaloo around the Titan Z. This card is like a Maserati - it was meant for the very rich or the users of GPU computing. It was never meant for average game players, because 780 Ti in SLI was a much better investment.
Last but not least NVIDIA hasn't made anyone buy it. Titan Z was a niche product for people with deep pockets.
Again, NVidia intention was to sell an outrageously priced, dual graphic card on the assumption that the AMD R9-295x would flop like the AMD 7990. There's no other rational reason for a dual graphic card to be twice is predecessor. Since the R9-295x never failed, NVidia took a risk, and lost at that gamble. Now that GTX 980 is eating at the profits of all their previous generations, it's like Nvidia has a big, annoying monkey on it's back with the poor sales of the GTX Titan-Z. 2 GTX 980s would out perform a GTX Titan-Z, and for the price of 1 GTX Titan-Z, you can go Quad SLI GTX 980s ($400.00 x4 = $1,600.00 rough estimate) and still have money on the side to buy your g/f that Prada tote bag she's always wanted. GTX Titan-Z is still around 3-bones ($3,000.00) per unit. You're more or less paying for the hype, and proof that your ability to rationalize needs over wants is severely out of wack. Possibly the only good thing about the GTX Titan-Z would be it's 64bit floating point precision, and that's about it...
and if you need 6GB framebuffer for higher resolution work, a GTX 980/970 probably wont be attractive until 8GB versions start to arrive.
* 4K and up resolution. Blender seems well suited to GM 204, but some other CG (inc some path/ray trace engines that also leverage CUDA) rendering still favours GK 110 - at least until GM 200 shows up.
The Titan-Z isn't a price performance card for any gamer.... or you are just blind or have TONS of money.
Titan-Z had only one very small area it could make sense, in a case that could handle the 2.5slot cooler (Even using a bracket adapter) and was very small for those who wanted SLI/CFX in something portable or just small in general. But even that is such a small area that it did not really have any wandering eyes looking at it because all those gazes would still fall back on the other options out there. Even at a huge price drop to 1K I would still find it a very hard sell at this point except in a few other niche areas that will open up depending on how cheap it gets.
Either way, the card is very old news now.
I was curious who was buying this card so I checked on the customer reviews occasionally on the EVGA Titan Z and there were about 25 reviews. Only 2 of them seemed real. The rest were just making a joke of the card saying things like this card can't run Minecraft or I bought one to attach to my XBox. Apparently they did sell some but I'd be curious to know how many at $3,000.
For myself, my SLI 670s sit tight until GM200 shows up, at which point an expensive upgrade will happen...
Most people who buy dual GPU cards (I do sometimes) are using them for generally space savings in their case (Or lack of 16x slots). This cards marketing seemed to be aimed at no one because it seemed all the areas you could justify it there was a major drawback of some sort. Unless they said confirmed owner I would not trust it as people love to troll on things like that consistently. I would only guess the mind set for this card would be more of buying for the name than anything else since we can already establish better alternatives easily. Or like I said inside a case that has the room for its cooler that is a very small form factor and you want the power of the GPU pair inside. Agreed, though I do not think anyone saw AMD doing something as crazy as the 295X2 was and making it as great as it was/is.
Also EK did.
Not even worth arguing for, much less the ridiculous sticker price nvidia slapped on it.
Old products may get a price cut due to newer, faster products being introduced. More details later!
No shocker there...
Whether either it or the Titan Black are worth their respective price points is a different arguement altogether.