net2007"Ash nazg durbatulûk, ash nazg gimbatul, ash nazg thrakatulûk, agh burzum-ishi krimpatul"

One GPU to rule them all, One GPU to find them; One GPU to bring them all
[INDENT]and in the darkness bind them.[/INDENT]

manofthemThat sounds like some Lord of the Rings mojo right there. Maybe this new AMD card was founded in the fires of Mordor's Mt Doom... and maybe it'll get that hot too ;)

But excited for sure, been looking forward to it for quite some time!

NC37How bout 8GB variants that aren't water cooled? We've got games right now going over 6GB...just sayin. I don't want to have to pay top dollar for VRAM AMD when you could just as easily dump more VRAM on a lower model and call it a day.

btarunrWe know that AMD is preparing two SKUs out of the fully-loaded "Fiji" silicon - an air-cooled variant with 4 GB of memory; and a liquid-cooled one, with up to 8 GB of memory

This first-gen HBM stack will impose at least one limitation of note: its total capacity will only be 4GB....[snip]...When I asked Macri about this issue, he expressed confidence in AMD's ability to work around this capacity constraint.

AMD's CTO Joe Macri"You're not limited in this world to any number of stacks, but from a capacity point of view, this generation-one HBM, each DRAM is a two-gigabit DRAM, so yeah, if you have four stacks you're limited to four gigabytes. You could build things with more stacks, you could build things with less stacks. Capacity of the frame buffer is just one of our concerns. There are many things you can do to utilise that capacity better. So if you have four stacks you're limited to four [gigabytes], but we don't really view that as a performance limitation from an AMD perspective."
"If you actually look at frame buffers and how efficient they are and how efficient the drivers are at managing capacities across the resolutions, you'll find that there's a lot that can be done. We do not see 4GB as a limitation that would cause performance bottlenecks. We just need to do a better job managing the capacities. We were getting free capacity, because with [GDDR5] in order to get more bandwidth we needed to make the memory system wider, so the capacities were increasing. As engineers, we always focus on where the bottleneck is. If you're getting capacity, you don't put as much effort into better utilising that capacity. 4GB is more than sufficient. We've had to go do a little bit of investment in order to better utilise the frame buffer, but we're not really seeing a frame buffer capacity [problem]. You'll be blown away by how much [capacity] is wasted."

The Ni believe this will be extraordinary performer from AMD against TITANX than ever before. of course 4GB is more than enough to run games at ultra at 1080p.

HumanSmokeI doubt that the target audience and the marketing will be aimed at 1080p gaming. if AMD target a 1080p customer base, they are doing it wrong, especially when 2560x1440 is becoming a de facto entry level for the enthusiast sector, and 4K is now the holy grail of PR.

RejZoRProblem is....

FordGT90ConceptI suppose an OEM could do it but usually they increase the amount of memory from manufacturer spec, not decrease it.

HumanSmokeI think you missed my point.
What sells more hardware: Common sense or marketing?
Companies are in the business of selling product. How much product would they sell if they admitted that the new generation of tech is ideally suited for the previous generation ecosystem?
Now, if vendor "A" tells world+dog that their cards are 4K capable/ready, how much worse does it sound if vendor "B" touts 1080p capable?
The other issue directly related to AMD is, why the hell would they target 1080p with their marketing when their own AIB partner is proclaiming 4K ?