Monday, May 25th 2015
Colorful to Become World's Second Biggest Graphics Card Vendor in 2015: Report
PRC-based Colorful, which started out as (and continues to be) a vendor of wacky, over-the-top GeForce GTX graphics cards, has surpassed industry stalwarts MSI, ASUS and Gigabyte, in terms of graphics cards shipped worldwide this year, according to industry numbers published by DigiTimes. The report notes that Colorful could become the second largest graphics card maker in terms of shipments by the end of the year, next only to Palit (the current leader in terms of shipments).
Colorful has been clocking an average of 500,000 graphics cards shipped per month, and is projected to have shipped over 5 million cards in 2015. The company has currently outsold ASUS, MSI, Gigabyte, and ZOTAC, all of which are multinationals. Colorful has developed a strong brand-image in the Greater China region, particularly in the mainland. With a brand portfolio that includes Galaxy, Gainward, Point of View, and its own namesake, Palit is the biggest graphics card manufacturer by volume. Colorful's motherboard business is accelerating at a similar rate, and the report notes that the company could become "a very big threat" to ASUS and Gigabyte.
Source:
DigiTimes
Colorful has been clocking an average of 500,000 graphics cards shipped per month, and is projected to have shipped over 5 million cards in 2015. The company has currently outsold ASUS, MSI, Gigabyte, and ZOTAC, all of which are multinationals. Colorful has developed a strong brand-image in the Greater China region, particularly in the mainland. With a brand portfolio that includes Galaxy, Gainward, Point of View, and its own namesake, Palit is the biggest graphics card manufacturer by volume. Colorful's motherboard business is accelerating at a similar rate, and the report notes that the company could become "a very big threat" to ASUS and Gigabyte.
27 Comments on Colorful to Become World's Second Biggest Graphics Card Vendor in 2015: Report
But all in all, I never had much trust in these "backyard" brands (don't take it literally). Every single time I've heard about Palit, Zotac, Colorful and the likes was meet with problems in construction or stability department. That hardly happens with "better" brands like Gigabyte, ASUS etc.
Price at the moment in my location:
Colorful gtx 970 USD$370
ASUS gtx 970 USD$415
Gaming FPS diff BF4 @ 1080
Asus 77 vs colorful 79
Price Diff $45 Asus more expensive
So, why not colorful?
Some people said that they're quite good for overclocking but I haven't seen many reviews/tests of that card. Searched around the net, and I can only find news about it, this site(Malaysian by the language of it?) do some oc test of the GTX 980 iGame, and it's not even a complete review like the TPU made here :(
So, yeah I agree. Completely irrelevant.
If they would become international, it whould have been one of my first choices. Hope they do.
Lots of reasons, then there have been suggestions of cheaper materials, poor quality solder etc. I remember a thread with lots of cheap Inno3D NVidia cards blowing up.
I'm not saying colorful cards are bad, I don't have any experience with them, but some other cheaper brands like Inno3D are cheaper for reasons above.
I think some Chinese don't like Asus or Gigabyte just because they are Taiwanese company,( even though they are made in China) some Chinese people like to support Chinese company and Chinese like cheap things lol.
The price battle is based much more on image and marketing than actual service or quality products. Consider all the ASUS product lines for example. The amount of marketing BS in those lines knows no bounds and the customer pays for a little red RoG logo, nothing else.
Similarly we see (again looking at you ASUS) failing cooling solutions on cards; bluntly put, they just slapped an old cooler on a new R9 and expect it to perform the same, while heatpipes don't even touch the gpu anymore.
So yeah. 'Reasons'. What basically happens the vast majority of companies just attain themselves a fanbase of stupid+lazy customers and then start launching overpriced product lines to satisfy the sheep. Colorful just hasn't done that so they can keep the cost lower. Less marketing mostly, saving money allowing them to launch cheaper products of similar quality. Gigabyte does this too, to a certain extent. EVGA and MSI have added services and warranties that they market actively. Oh, yeah, that is the same EVGA that blundered with the GTX 970 cooling solution and compromising its quality. Just goes to show that you can't trust anyone really, regardless of warranty claims or 'expected quality'.