Raevenlord
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Razer is apparently looking towards raising some more liquidity towards its coffers. Remember that Razer is the company that recently acquired certification-experts THX. Even though having a THX certification today doesn't have the same weight as it did some years ago, Razer has started taking the first steps towards integration of the certification with its products, in a bid to have yet another selling badge to appeal to customers. These $600m are being destined to future growth (particularly in Asian markets), as well as an attempt to "Broaden the appeal of [Razer's] brand; (...) continue to introduce innovative, category-defining experiences; and deepen global market penetration."
Razer's recent financial filings indicate Razer operated at a $20m profit in 2012-2013, but ran a loss of ~$70m in 2015-2016 because of multiple acquisitions as well as a tripling in R&D activities. These increased spendings weren't accompanied by an equivalent increase in revenue, however, hence why 2015-2016 ended up in the red. This doesn't mean the company is in bad shape, though: it's just that R&D, as well as an increasing presence in physical stores, all take up money in the short term, while arguably having more effects in the long term.
View at TechPowerUp Main Site
Razer's recent financial filings indicate Razer operated at a $20m profit in 2012-2013, but ran a loss of ~$70m in 2015-2016 because of multiple acquisitions as well as a tripling in R&D activities. These increased spendings weren't accompanied by an equivalent increase in revenue, however, hence why 2015-2016 ended up in the red. This doesn't mean the company is in bad shape, though: it's just that R&D, as well as an increasing presence in physical stores, all take up money in the short term, while arguably having more effects in the long term.
View at TechPowerUp Main Site
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