Razer's Hong Kong IPO: Raising $600m

[Raevenlord]

Razer is apparently looking towards raising some more liquidity towards its coffers. Remember that Razer is the company that recently acquired certification-experts THX. Even though having a THX certification today doesn't have the same weight as it did some years ago, Razer has started taking the first steps towards integration of the certification with its products, in a bid to have yet another selling badge to appeal to customers. These $600m are being destined to future growth (particularly in Asian markets), as well as an attempt to "Broaden the appeal of [Razer's] brand; (...) continue to introduce innovative, category-defining experiences; and deepen global market penetration."

Razer's recent financial filings indicate Razer operated at a $20m profit in 2012-2013, but ran a loss of ~$70m in 2015-2016 because of multiple acquisitions as well as a tripling in R&D activities. These increased spendings weren't accompanied by an equivalent increase in revenue, however, hence why 2015-2016 ended up in the red. This doesn't mean the company is in bad shape, though: it's just that R&D, as well as an increasing presence in physical stores, all take up money in the short term, while arguably having more effects in the long term.




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[NRANM]

So some of the most overrated and overpriced hardware might become even more overpriced?

I doubt this "Look people, we have THX & stuff" would come for free, especially after the quoted loss.

 

[Prima.Vera]

Razer product's build and endurance quality was always crap, so not sure what is this Razer hype thingy....

 

[Jermelescu]

Razer product's build and endurance quality was always crap, so not sure what is this Razer hype thingy....

I don't know, man, me and my friends who bought Razer stuff rarely had any issues. I've been rocking a Razer Krait for 10 years now and it works just as fine (with changed teflon feet).
On the other hand, most of us had a bunch of problems with SteelSeries or Logitech mice, or SteelSeries headphones, which are the worst.
I became brand agnostic because I'm curious about these stuff, but I still swear by Razer products if someone asks.

 

[Diverge]

Razer has the worst support.

Their Android TV box was pretty much dead at launch due to them never fixing any of the many issues, the main one being it didn't support Netflix (even cheap no-name Chinese android boxes can run netflix...). It was the last thing I'll ever buy from them.

 

[remixedcat]

WTF you need no god dammed IPO you need better products. If the stock market crashes you're toast. ... and not the good kind.

..and THX is a joke nobody cares anymore and it's pretty much owned by creative and they suck for audio.