Apple Introduces new Mac mini with M2 Processors

[TheLostSwede]

I made a short check. 599$ are 577€ at the present exchange rate. VAT/TVA rates are between 19 and 25%. At a medium level of 22% the VAT/TVA is 122€. The total is 50€ lower ( 679€) than the 729€ of Apple's quotation. Considering that the prices of electronic equipment are mostly a question of price policy and not costs (it depends mostly on the price policy of the company, not on the production costs of the object) this 50 € is what EU-consumer pay more. It is not an irrelevant percentage.
Even US-user need to pay State taxes on their buys. If I remember well, these taxes are between 7 and 15% (depending on the State) but I suspect that these taxes are in some way absorbed by the US-sellers.
In the same way, if she wants, Apple could apply the right price in Europe. But she doesn't.

You're right. EU and not UE, but don't ask a French, Spanish or Italian about this.

Best ALMorgan

Keep in mind that the EU had different import duties than the US as, which may affect the retail price. Yes, it doesn't even up being 1=1 pricing, but in general it's +/-10% for most consumer electronics, once you deduct the VAT.

Not all states have sales tax, which is why US pricing is always excluding any tax.