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Graph Provides Valuable Insights to Ryzen User Upgrade Patterns Based on AMD Chipset Sales Share

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Market research by Korean publication Danawa DPG provides valuable insights to how desktop AMD Ryzen processor users are charting their upgrade paths given the long upgrade longevity of AMD sockets. The research follows a 10-month date range from December 2022 to October 2023, and tracks the sales of motherboards based on various AMD chipset models. We're shown that toward the turn of the year, AMD B550 chipset motherboards sell the most. This is when AMD Ryzen 5000 Socket AM4 processors top sales for the company, Given that the B550 fully supports CPU overclocking, and that there are plenty of feature-packed B550 motherboard models, it explains why the B550 covers a wide price-band.

AMD launched the Ryzen 7000 series "Zen 4" to lukewarm response in September 2022, mainly because the platform lacked DDR4 memory support that was relevant at the time, and hence wasn't as flexible to consumers as Intel's LGA1700. Its launch caused price-cuts for Ryzen 5000 series processors, clearing out some upgrade headroom for those on the AM4 platform still using Ryzen 3000. Off to a slow start, we see its successor from Socket AM5, the B650 chipset, rise steadily over the time period, and for two reasons—DDR5 memory became affordable over the course of 2023; and AMD breathed life into the Ryzen 7000 series with the introduction of the Ryzen 7000X3D series, which restored gaming performance competitiveness to Intel's 13th Gen Core "Raptor Lake." The B650 has everything you need right now for a Ryzen 7000X3D build, given that both the GeForce RTX 40-series and Radeon RX 7000 series are PCIe Gen 4 graphics cards; and that the B650 has at least a Gen 5 NVMe slot. If you absolutely need a Gen 5 x16 slot, there's the premium B650E chipset to go with.



As of August 2023, sales of B650 motherboards are shown beating those of B550. Although late to the market, the entry-level A520 chipset is seen beating the previous generation A320 early on, in April. This shows that the market is picking up on the Ryzen 7000 family and Socket AM5, despite its initial hiccups due to high platform costs. In the meantime, Socket AM4 chipsets such as the B550 and "others" (purple line), which could include the B450, continue to draw sales as buyers pick up discounted Ryzen 5000 series processors and dirt-cheap DDR4 memory; or bundles of the three.

The firm also drew up B650 motherboard sales by manufacturer. We see ASUS and MSI take turns to top the chart early on, but plateau alongside ASRock towards Q3, followed by a somewhat consistent rise in sales of GIGABYTE over the latter part of the research period. The second chart, above, shows average motherboard prices by chipset in Korean Won. We see prices of B650 chipset motherboards cut by as much as 29% over the research period. This, compounded by drop in DDR5 memory prices, and the advent of competitive Ryzen 7000X3D processors could be driving up sales for the B650. The B550 has seen a slightly less pronounced drop, over the period, probably because B550 motherboards were affordable to begin with (late 2022).

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Not sure how these charts represent user upgrade patterns.
 
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No X570.
(IMO) Us with the top-tier AM4 platform, really don't feel pressured to upgrade to AM5 and DDR5.
 
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There's nothing surprising here besides the fact that Gigabyte is on the rise. I guess the fact that Asus botched their initial BIOSes on their B650 and X670 boards is a major contributing factor. Although, my second go-to in such case is MSi, not Gigabyte.

Other than that, pretty standard stuff. As a new platform becomes mainstream, and the entry fee falls, more and more people are inclined to swap. I don't see any "valuable insights" here.

As for me, I bought into B650 pretty early on, not because I needed to - I was just curious. I'd love to do a HTPC upgrade with A620 and a Phoenix (2) APU for the same reason, depending on price, of course.
 
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There's nothing surprising here besides the fact that Gigabyte is on the rise.

The whole analytics are meaningless without context. Like availability in that exact place or reseller, ASUS sold well because it was available and overpriced, kinda hostage situation, because, then others become available and cheaper, thus the price drop resides in the fact other board become available, not ASUS becoming cheaper, because it is not... it is vice versa, things become even more expensive.
 
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My Korean is a little rusty. What does the purple line in the first pic relate to?
Good point!

While we're at it, what do all the lines relate to? All I see is some chipset names, and some random numbers as data points. :wtf:
 
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AM4 MBs are dirty cheap at the moment, as is DDR4. AM5 is already mature and doesn't look like it will become cheaper, What I don't understand is why the equivalent intel MBs are always cheaper?
 
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MB AM4 are dirty cheap at the moment, as is DDR4. AM5 is already mature and doesn't look like it will become cheaper, What I don't understand is why the equivalent intel MBs are always cheaper?
Funnily this used to be the other way around. There is the fact though that it is not always the case that the Intel variant is Cheaper than AMD.


 
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AM4 MBs are dirty cheap at the moment, as is DDR4. AM5 is already mature and doesn't look like it will become cheaper, What I don't understand is why the equivalent intel MBs are always cheaper?
They already have become cheaper. You can get a basic B650 board for 100 quid, or A620 for 85, whereas the relatively mid-range MSi Pro B650M-A Wifi that I bought for £250 a year ago is now £150.
 
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Funnily this used to be the other way around. There is the fact though that it is not always the case that the Intel variant is Cheaper than AMD.


Intel was actively promoting their board prices when AMD fumbled the 600 series board release with the astronomical pricing. They for sure shaved off some sales from AMD as people didn't want to pay $500 for a board just for Zen 4. Combo deals did kick in but damage was done. Took Intel awhile to pivot and turn to confront Ryzen but it finally did and board prices are a sign of that. Though, I'd say they are still struggling a little due to the E cores perception. Buggy and I've still yet to really see anything work well with them instead of requiring them to be turned off.
 
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They already have become cheaper. You can get a basic B650 board for 100 quid, or A620 for 85, whereas the relatively mid-range MSi Pro B650M-A Wifi that I bought for £250 a year ago is now £150.
It varies by country; here, the most affordable B660 is around US$ 110-120, while the cheapest B650 falls within the US$ 200-250 range.
 
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It varies by country; here, the most affordable B660 is around US$ 110-120, while the cheapest B650 falls within the US$ 200-250 range.
I've never seen hardware being more expensive in the US than here! :eek:
 
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It varies by country; here, the most affordable B660 is around US$ 110-120, while the cheapest B650 falls within the US$ 200-250 range.
The B660 is a DDR4 board and the B650 is DDR5. Those alone can explain the difference in price as a DDR5 based board is obviously on a new Process that involves R&D recovery money. To be honest though AMD boards have more flexibility (X670E) with more CPU lanes and 2 chipsets. More flexibility means more wiring. As an example you don't lose 8 lanes of PCIe if you populate the top M2 on AM5 boards and my board has support for a ridiculous support for 4 5.0 drives.
 
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Funnily this used to be the other way around. There is the fact though that it is not always the case that the Intel variant is Cheaper than AMD.


You know, you don't necessarily need to go the extreme high-end with the X670 chipset, so there's that. A B650 board can be had for a decent price and can fit the needs of most users, even most high-end users at a much lower price.
 
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I have a theory on As Rock. When AM4 was launched and updated X370 ans As Rock boards were rock solid and nicely priced. The X470 SLI Master was like $159. When they transitioned to X570 the prices jumped from the bottom of the stack to near the top. Today As Rock has gimped their X670 boards in terms of flexibility and still want to charge the same premium as before.

Intel was actively promoting their board prices when AMD fumbled the 600 series board release with the astronomical pricing. They for sure shaved off some sales from AMD as people didn't want to pay $500 for a board just for Zen 4. Combo deals did kick in but damage was done. Took Intel awhile to pivot and turn to confront Ryzen but it finally did and board prices are a sign of that. Though, I'd say they are still struggling a little due to the E cores perception. Buggy and I've still yet to really see anything work well with them instead of requiring them to be turned off.
I agree with this sentiment. I would add that once the truth was realized with Intel being on EOL with Z790 and AMD being on First Gen with X670 that long term viability took root with users vs the narrative. B650 and A520 are nice inexpensive boards for that. It will become more obvious when the next Gen CPUs launch from AMD.
 
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I'm skipping Zen 4 entirely, sticking to 5800X and X570 until I see what both Zen 5 and Arrow Lake bring to the table, so looking at least at another 14-18 months before upgrading. Even Zen 5 is not entirely floating my boat though. Same IO as Zen 4 same issues with the CCX. Only Zen 6 will finally fix all these issues. Still if Zen 5 shows the of hyped large IPC gains over Zen 4 and the v-cache models are less constrained than currently they would be enticing. I just hope Arrow Lake is a lot more impressive than Mediocre Lake.
 
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I'm skipping Zen 4 entirely, sticking to 5800X and X570 until I see what both Zen 5 and Arrow Lake bring to the table, so looking at least at another 14-18 months before upgrading. Even Zen 5 is not entirely floating my boat though. Same IO as Zen 4 same issues with the CCX. Only Zen 6 will finally fix all these issues. Still if Zen 5 shows the of hyped large IPC gains over Zen 4 and the v-cache models are less constrained than currently they would be enticing. I just hope Arrow Lake is a lot more impressive than Mediocre Lake.
what issues?
 
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Me... (counts on fingers)... four?
Huh, the whole design of the ccx and how it limits certain core counts, high latency with dual ccx designs, and how screws up v-cache models with 2ccx, leading to asymmetric ccx and causes scheduling issues. This is why Zen 6 is total redesign and with new I/O chiplet will address all the shortcomings of Zen.
 
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Huh, the whole design of the ccx and how it limits certain core counts, high latency with dual ccx designs, and how screws up v-cache models with 2ccx, leading to asymmetric ccx and causes scheduling issues. This is why Zen 6 is total redesign and with new I/O chiplet will address all the shortcomings of Zen.
If it's latency between CCDs you're concerned about, I wouldn't count on the new I/O chiplet to fix things. It'll probably improve on it, but I'd expect it to still have worse latency than what Intel has going with Foveros.
 
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