Today, Bose is turning up the volume on its acclaimed SoundLink Bluetooth speaker line with the introduction of the SoundLink Max Portable Speaker. This all-new portable speaker has lasting power, rugged durability, and delivers incredible sound for its size. Now you can set the vibe with your favorite playlist no matter where you go. The SoundLink Max will be available on May 16th for $399 and can be pre-ordered starting today on Bose.com.

Big Speaker Sound That Wows
The SoundLink Max leverages decades of Bose research in acoustics to deliver incredible performance for your music that will help get the party started and keep it going. The system leverages a Bose Articulated Array with three transducers across the front of the speaker to deliver a spacious stereo experience that goes beyond the speaker itself. Two custom-designed passive radiators are responsible for providing a level of bass performance that also defies the speaker size. Using technology found in Bose soundbars and proprietary digital signal processing that dramatically minimizes distortion, the speaker reproduces full, natural sound regardless of what you're listening to. The result is a system that allows you to hear every instrument, clear vocals, and the beat of your music, no matter where you're listening or where the speaker is placed.

Today, Bose introduces a breakthrough audio wearable that lets you hear the world around you while still enjoying your music uninterrupted. The new Bose Ultra Open Earbuds feature an innovative cuff-shaped design that looks as good as it sounds. They provide amazing comfort for all-day wear without making you choose between immersive audio and awareness. Pause for nothing and hear everything. The Ultra Open Earbuds are available starting today for $299 on Bose.com and through select resellers.

"The one bud phenomenon is real. We know people want a way to listen to their music while still being connected to the world around them," said Raza Haider, chief product officer, Bose. "We set out to completely reimagine the future of wearable audio and deliver a better, more beautiful, and comfortable solution to provide the best of both worlds. The Bose Ultra Open Earbuds do just that. Now you can enjoy your music and life, all at the same time."

Music and fashion beautifully coexist as two of the ultimate forms of self-expression. That's why Bose, world-renowned for its audio, and Kith, a leading fashion and lifestyle brand, are joining forces to debut an all-new, limited-edition product—the Kith for Bose Ultra Open Earbuds. The new buds are a breakthrough audio wearable that look as good as they sound and allow you to enjoy your music uninterrupted while still hearing the world around you.

The Kith for Bose Ultra Open Earbuds will be available for $300 starting Monday, January 22nd in extremely limited quantities exclusively on Kith.com and in select Kith stores.

Today, Bose announces the next generation of its iconic QuietComfort line: the QuietComfort Ultra Headphones, QuietComfort Ultra Earbuds, and the QuietComfort Headphones, all featuring the world-renowned hallmarks that the QuietComfort name has become synonymous with—world-class noise cancellation, high-quality audio, and legendary comfort and stability. And now, the QC Ultra Headphones and Earbuds both feature an all-new premium design and debut Bose Immersive Audio, taking audio performance to an entirely new level.

The QuietComfort Ultra Headphones and QuietComfort Ultra Earbuds will be available beginning early October for $429 and $299 respectively. Both are available in Black and White Smoke. The QuietComfort Headphones will be available on September 21st for $349 also available in Black and White Smoke, plus a limited-edition Cypress Green. Pre-orders for all products begin today in the U.S. on Bose.com.

The brand that invented noise cancelling headphones is once again transforming the industry. Today, Bose announces its next generation of truly wireless noise cancelling earbuds—the Bose QuietComfort Earbuds II. With Bose CustomTune sound calibration technology, QC Earbuds II intelligently personalize audio and noise cancellation performance to the unique shape of every ear—resulting in an unprecedented listening experience and the world's best noise cancellation from any headphone—banded or in-ear.

The QuietComfort Earbuds II have an all-new design. Each bud is about one-third smaller than its predecessor, weighs less than a quarter of an ounce, and they come in a pocketable charging case. And for further personalization, they also include an eartip Fit Kit featuring a new two-piece system with interchangeable stability bands and eartips—delivering the all-day comfort and wearability the QuietComfort name is known for.

Today, Bose welcomes a new addition to its iconic SoundLink Bluetooth speaker family: the SoundLink Flex. The Flex delivers the best audio performance for a portable speaker its size in an all-new, grabbable, and ultra-rugged design. It is packed with exclusive Bose technologies to deliver deep, clear sound that's powerful enough to fill your living room while entertaining, and loud enough for any outdoor adventure. It adds proprietary Bose PositionIQ technology to automatically detect the speaker's orientation, so whether upright, hanging, or flat on its back, the speaker is optimized to deliver rich, lifelike sound. Its IP67 waterproof and dustproof rating combines with up to 12 hours of battery life to make it a tough, portable workhorse. The SoundLink Flex is available starting today for $149 at Bose.com.

The Flex uses every fraction of an inch of its enclosure to deliver astonishing audio performance. A custom transducer - as big as could fit - maximizes clarity so you can hear each instrument and vocal, and delivers bass that you can feel in your chest. It combines with dual-opposing passive radiators, which brilliantly turn vibration into powerful audio output from the compact speaker. Bose proprietary digital signal processing (DSP) technology dramatically minimizes distortion so you hear natural, full sound.

This week at SXSW, Bose introduces Bose AR, the world's first audio augmented reality platform, and glasses to hear- a Bose AR prototype that launches the future of mobile sound. Bose also announces its SDK schedule date for developers, manufacturers, and research institutions, along with collaborations currently under way, and venture funding for related start-ups.

Unlike other augmented reality products and platforms, Bose AR doesn't change what you see, but knows what you're looking at- without an integrated lens or phone camera. And rather than superimposing visual objects on the real world, Bose AR adds an audible layer of information and experiences, making every day better, easier, more meaningful, and more productive.

Today, Bose introduces the QuietComfort 25 Acoustic Noise Cancelling headphones, the next generation of its category-defining QuietComfort headphones. The new QuietComfort 25 headphones feature an entirely new design, combining better noise reduction and audio performance with a stunning new look and greater portability. They replace the legendary QC15 headphones and will be available beginning September 3, 2014.

"The QuietComfort 25 headphones set a new standard for performance," said Sean Garrett, vice president of the Bose Noise Reduction Technology Group. "We improved nearly every dimension -- greater noise reduction, lifelike audio, a striking new profile and styles, and a new earcup pivot to fold up smaller than ever. We weren't going to replace the QC15 headphones unless we had something that was better and different -- and the QC25 is both."