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AMD CEO Lisa Su Notes: AI to Dominate Chip Design

Artificial intelligence (AI) has emerged as a transformative force in chip design, with recent examples from China and the United States showcasing its potential. Jensen Huang, CEO of Nvidia, believes that AI can empower individuals to become programmers, while Lisa Su, CEO of AMD, predicts an era where AI dominates chip design. During the 2023 World Artificial Intelligence Conference (WAIC) in Shanghai, Su emphasized the importance of interdisciplinary collaboration for the next generation of chip designers. To excel in this field, engineers must possess a holistic understanding of hardware, software, and algorithms, enabling them to create superior chip designs that meet system usage, customer deployment, and application requirements.

The integration of AI into chip design processes has gained momentum, fueled by the AI revolution catalyzed by large language models (LLMs). Both Huang and Mark Papermaster, CTO of AMD, acknowledge the benefits of AI in accelerating computation and facilitating chip design. AMD has already started leveraging AI in semiconductor design, testing, and verification, with plans to expand its use of generative AI in chip design applications. Companies are now actively exploring the fusion of AI technology with Electronic Design Automation (EDA) tools to streamline complex tasks and minimize manual intervention in chip design. Despite limited data and accuracy challenges, the "EDA+AI" approach holds great promise. For instance, Synopsys has invested significantly in AI tool research and recently launched Synopsys.ai, the industry's first end-to-end AI-driven EDA solution. This comprehensive solution empowers developers to harness AI at every stage of chip development, from system architecture and design to manufacturing, marking a significant leap forward in AI's integration into chip design workflows.

Jensen Huang & Leading EU Generative AI Execs Participated in Fireside Chat

Three leading European generative AI startups joined NVIDIA founder and CEO Jensen Huang this week to talk about the new era of computing. More than 500 developers, researchers, entrepreneurs and executives from across Europe and further afield packed into the Spindler and Klatt, a sleek, riverside gathering spot in Berlin. Huang started the reception by touching on the message he delivered Monday at the Berlin Summit for Earth Virtualization Engines (EVE), an international collaboration focused on climate science. He shared details of NVIDIA's Earth-2 initiative and how accelerated computing, AI-augmented simulation and interactive digital twins drive climate science research.

Before sitting down for a fireside chat with the founders of the three startups, Huang introduced some "special guests" to the audience—four of the world's leading climate modeling scientists, who he called the "unsung heroes" of saving the planet. "These scientists have dedicated their careers to advancing climate science," said Huang. "With the vision of EVE, they are the architects of the new era of climate science."

Micron Readying GDDR7 Memory for 2024

Last week Micron Technology CEO, Sanjay Mehrotra, announced during an investors meeting that the company's next generation GPU memory—GDDR7—will be arriving next year: "In graphics, industry analysts continue to expect graphics' TAM compound annual growth rate (CAGR) to outpace the broader market, supported by applications across client and data center. We expect customer inventories to normalize in calendar Q3. We plan to introduce our next-generation G7 product on our industry-leading 1ß node in the first half of calendar year 2024." His proposed launch window seems to align with information gleaned from previous reports—with NVIDIA and AMD lined up to fit GDDR7 SGRAM onto their next-gen mainstream GPUs, although Team Green could be delaying their Ada Lovelace successor into 2025.

Micron already counts these big players as key clients for its current GDDR6 and GDDR6X video memory offerings, but Samsung could be vying for some of that action with its own GDDR7 technology (as announced late last year). Presentation material indicated that Samsung is anticipating data transfer rates in the range of 36 Gbps, with usage of PAM3 signalling. Cadence has also confirmed similar numbers for its (industry first) GDDR7 verification solution, but the different encoding standard will require revising of memory controllers and physical interfaces.

IBM Study Finds That CEOs are Embracing Generative AI

A new global study by the IBM Institute for Business Value found that nearly half of CEOs surveyed identify productivity as their highest business priority—up from sixth place in 2022. They recognize technology modernization is key to achieving their productivity goals, ranking it as second highest priority. Yet, CEOs can face key barriers as they race to modernize and adopt new technologies like generative AI.

The annual CEO study, CEO decision-making in the age of AI, Act with intention, found three-quarters of CEO respondents believe that competitive advantage will depend on who has the most advanced generative AI. However, executives are also weighing potential risks or barriers of the technology such as bias, ethics and security. More than half (57%) of CEOs surveyed are concerned about data security and 48% worry about bias or data accuracy.

EA Dividing Itself - Will Operate as EA Entertainment and EA SPORTS

This announcement was shared with Electronic Arts employees by CEO Andrew Wilson: "Team, the amazing experiences we create and deliver—across platforms, geographies, and business models—captivate hundreds of millions of players and counting. As more and more people around the world choose games as their first and most important way to come together, express themselves, and share their fandom, what we do together as leaders of interactive entertainment matters more than ever.

Engaging these growing audiences represents incredible opportunities for our teams to entertain massive online communities, create blockbuster interactive storytelling, and amplify the power of community in and around our games with social and creator tools. Creativity and innovation have always been the foundation of everything we do. Now, we must further empower our creative teams so that we might realize our strategic vision. Today, we are announcing the next step of our strategy by aligning our studios into two organizations that report to me—EA Entertainment and EA SPORTS. This evolution of our company continues to empower our studio leaders with more creative ownership and financial accountability to make faster and more insightful decisions around development and go to market strategies. These steps will accelerate our business, drive growth, and deliver long-term value for our people, our players and our communities.

NVIDIA CEO Jensen Huang Talks Generative AI at the Cannes Lions Festival

Generative AI will "supercharge" creators across industries and content types, NVIDIA founder and CEO Jensen Huang said today at the Cannes Lions Festival, on the French Riviera. "For the very first time, the creative process can be amplified in content generation, and the content generation could be in any modality - it could be text, images, 3D, videos," Huang said in a conversation with Mark Read, CEO of WPP - the world's largest marketing and communications services company.

At the event attended by thousands of creators, marketers and brand execs from around the world, Huang outlined the impact of AI on the $700 billion digital advertising industry. He also touched on the ways AI can enhance creators' abilities, as well as the importance of responsible AI development. "You can do content generation at scale, but infinite content doesn't imply infinite creativity," he said. "Through our thoughts, we have to direct this AI to generate content that has to be aligned to your values and your brand tone." The discussion followed Huang's recent keynote at COMPUTEX, where NVIDIA and WPP announced a collaboration to develop a content engine powered by generative AI and the NVIDIA Omniverse platform for building and operating metaverse applications.

Intel, German Government Agree on Increased Scope for Wafer Fabrication Site in Magdeburg

Intel and the German federal government have signed a revised letter of intent for Intel's planned leading-edge wafer fabrication site in Magdeburg, the capital of Saxony-Anhalt state in Germany. The agreement encompasses Intel's expanded investment in the site, now expected to be more than 30 billion euros for two first-of-a-kind semiconductor facilities (also known as "fabs") in Europe, along with increased government support that includes incentives, reflecting the expanded scope and change in economic conditions since the site was first announced.

Intel acquired the land for the project in November 2022, and the first facility is expected to enter production in four to five years following the European Commission's approval of the incentive package. Given the current timeline and scale of the investment, Intel plans to deploy more advanced Angstrom-era technology in the facilities than originally envisioned. The Magdeburg site will serve Intel products and Intel Foundry Services customers.

Intel to Get 9.9 Billion Euros in State Subsidies for German Facility

Intel has been planning to build its next-generation semiconductor manufacturing plant in Germany for a long time. Today, we have more information thanks to the Handelsblatt business and financial newspaper. According to the Handelsblatt, Intel is in talks with the German government to get as much as 9.9 billion Euros in state subsidies, a target price much higher than the previously agreed 6.8 billion Euros. Federal Economics Minister Robert Habeck has been reportedly working intensively to get the amount of state aid for Intel to be this high. Intel's CEO Patrick Gelsinger is supposed to seal the deal on Monday when he will sign the agreement in the Chancellery.

As reported, the location of the next-generation facility will be Saxony-Anhalt, with the more precise location to be known on Monday. Also, we expect to hear what manufacturing node will the upcoming facility produce at the beginning.

Sony Sticking With PC Release Strategy According to PlayStation CEO, Planning More PS5 Exclusives

Jim Ryan, the current President and CEO of Sony Interactive Entertainment, has once again confirmed his company's committal to staggering the launch of PlayStation ports onto the PC platform. Japanese gaming magazine Famitsu published an interview last week, and western news outlets have spent time over the past weekend translating and analyzing this article. The contents/discussion focuses mostly on Sony Corporation's strategies for its PlayStation 5 console in their native market. Ryan addresses the interviewer's question about the growing popularity of gaming on PCs in Japan (the nation has historically favored home console platforms): "I think that's a very good thing. When considering the multifaceted development of game IP, PCs are indispensable for allowing more people to enjoy games in a variety of ways. I think (that) more is better."

Ryan was asked about the possibility of simultaneous first-party game launches on PS5 and PC platforms in the future - his answer points to the company not deviating from its normal operating strategy: "We also fully understand the importance of PS5 exclusive titles. As I mentioned earlier, PlayStation Studios' main responsibility is to make games for the latest PlayStation hardware that players will enjoy. We are increasing the number of PS5 exclusive games, and staggering the release of the PC versions." Ryan claims to have received positive feedback from gamers about this matter: "I often have the opportunity to ask game fans for their opinions, and when I ask them how they feel about the time lag, they often say they feel the release of a PC version two or three years after the release of the PlayStation version is acceptable. It's a community that we should cherish the most. We will continue to listen to the voices of game fans and develop various titles in a multifaceted manner."

Artificial Intelligence Helped Tape Out More than 200 Chips

In its recent Second Quarter of the Fiscal Year 2023 conference, Synopsys issued interesting information about the recent moves of chip developers and their usage of artificial intelligence. As the call notes, over 200+ chips have been taped out using Synopsys DSO.ai place-and-route (PnR) tool, making it a successful commercially proven AI chip design tool. The DSO.ai uses AI to optimize the placement and routing of the chip's transistors so that the layout is compact and efficient with regard to the strict timing constraints of the modern chip. According to Aart J. de Geus, CEO of Synopsys, "By the end of 2022, adoption, including 9 of the top 10 semiconductor vendors have moved forward at great speed with 100 AI-driven commercial tape-outs. Today, the tally is well over 200 and continues to increase at a very fast clip as the industry broadly adopts AI for design from Synopsys."

This is an interesting fact that means that customers are seeing the benefits of AI-assisted tools like DSO.ai. However, the company is not stopping there, and a whole suite of tools is getting an AI makeover. "We unveiled the industry's first full-stack AI-driven EDA suite, sydnopsys.ai," noted the CEO, adding that "Specifically, in parallel to second-generation advances in DSO.ai we announced VSO.ai, which stands for verification space optimization; and TSO.ai, test space optimization. In addition, we are extending AI across the design stack to include analog design and manufacturing." Synopsys' partners in this include NVIDIA, TSMC, MediaTek, Renesas, and IBM Research, all of which used AI-assisted tools for chip design efforts. A much wider range of industry players is expected to adopt these tools as chip design costs continue to soar as we scale the nodes down. With future 3 nm GPU costing an estimated $1.5 billion, 40% of that will account for software, and Synopsys plans to take a cut in that percentage.

Ampere Computing Unveils New AmpereOne Processor Family with 192 Custom Cores

Ampere Computing today announced a new AmpereOne Family of processors with up to 192 single threaded Ampere cores - the highest core count in the industry. This is the first product from Ampere based on the company's new custom core, built from the ground up and leveraging the company's internal IP. CEO Renée James, who founded Ampere Computing to offer a modern alternative to the industry with processors designed specifically for both efficiency and performance in the Cloud, said there was a fundamental shift happening that required a new approach.

"Every few decades of compute there has emerged a driving application or use of performance that sets a new bar of what is required of performance," James said. "The current driving uses are AI and connected everything combined with our continued use and desire for streaming media. We cannot continue to use power as a proxy for performance in the data center. At Ampere, we design our products to maximize performance at a sustainable power, so we can continue to drive the future of the industry."

Sega Contemplating AAA Game Retail Price Increase, Could Adopt $70 Industry Standard

Sega Sammy Holdings CEO Haruki Satomi and CFO Koichi Fukazawa were took part in a Q&A session last month, as a follow-on to the company releasing its financial reports for the past fiscal year. An English translation of the event's notes has only just become available this week, with news outlets picking up on a key item - computer game pricing. General life costs have been climbing in recent times, and games publishers have been adjusting MSRPs due to the rising expense of developing new content, especially in the AAA sector.

The Sega executive team has noticed this industry trend and is pondering over the options - the session notes state: "In the global marketplace, AAA game titles for console have been sold at $59.99 for many years, but titles sold at $69.99 have appeared in the last year...We would like to review the prices of titles that we believe are commensurate with price increases, while also keeping an eye on market conditions." Nintendo has recently joined the likes of Sony, Activision, 2K and Ubisoft in bumping up MSRP to $70, but this pricing decision has only affected the latest Legend of Zelda title - Tears of the Kingdom. Nintendo of America's CEO Doug Bowser defended the move (prior to the game's release) - he argued that the direct sequel to Breath of the Wild would offer fantastic value for money.

NVIDIA CEO Jensen Huang's Earnings Cut by a Small Margin

NVIDIA's co-founder and current CEO Jensen Huang will be receiving a slightly reduced salary this year, due to his company not meeting some financial goals. Team Green has published their report for the financial year of 2023, and several tech news outlets have been poring over the details - The Register was the first to spot that the intrepid leather jacketed leader was not being as handsomely compensated (when cross-referenced with previous FY results). Huang's pay has been cut by almost $2.5 million, so a 10% fall from before - given that he is already a billionaire, going into double digits, this verdict is a minor sting to the proverbial (matching leather?) wallet.

The company's annual review (for FY 2023) document provides a reason for select executive pay cuts: "Fiscal 2023 was a challenging year, with macroeconomic headwinds, channel inventory corrections, COVID-19 and product architecture transitions affecting several of our businesses. As a result, our Fiscal 2023 revenue and non-GAAP Operating Income performance fell short of the CC's (compensation committee's) pre-established goals for executive compensation." Huang will not be hurting too much from the small pay cut since he is set to earn $21.356 million in total, thanks to generous stock awards and miscellaneous benefits outside of his base salary (now a mere $996,216). NVIDIA is expected to rake in even more cash across the coming year, or two, due to growing interest in artificial intelligence (AI) processing. Tech companies are snapping up NVIDIA's enterprise-grade H100 GPUs in anticipation of an AI-powered future.

AMD's Dr. Lisa Su Thinks That Moore's Law is Still Relevant - Innovation Will Keep Legacy Going

Barron's Magazine has been on a technology industry kick this week and published their interview with AMD CEO Dr. Lisa Su on May 3. The interviewer asks Su about her views on Moore's Law and it becomes apparent that she remains a believer of Gordon Moore's (more than half-century old) prediction - Moore, an Intel co-founder passed away in late March. Su explains that her company's engineers will need to innovate in order to carry on with that legacy: "I would certainly say I don't think Moore's Law is dead. I think Moore's Law has slowed down. We have to do different things to continue to get that performance and that energy efficiency. We've done chiplets - that's been one big step. We've now done 3-D packaging. We think there are a number of other innovations, as well." Expertise in other areas is also key in hitting technological goals: "Software and algorithms are also quite important. I think you need all of these pieces for us to continue this performance trajectory that we've all been on."

When asked about the challenges involved in advancing CPU designs within limitations, Su responds with: "Yes. The transistor costs and the amount of improvement you're getting from density and overall energy reduction is less from each generation. But we're still moving (forward) generation to generation. We're doing plenty of work in 3 nanometer today, and we're looking beyond that to 2 nm as well. But we'll continue to use chiplets and these type of constructions to try to get around some of the Moore's Law challenges." AMD and Intel continue to hold firm with Moore's Law, even though slightly younger upstarts disagree (see NVIDIA). Dr. Lisa Su's latest thoughts stay consistent with her colleague's past statements - AMD CTO Mark Papermaster reckoned that the theory is pertinent for another six to eight years, although it could be a costly endeavor for AMD - the company believes that it cannot double transistor density every 18 to 24 months without incurring extra expenses.

Xbox's Phil Spencer Addresses Redfall's Substandard Launch State

Phil Spencer, CEO of Xbox Game Studios, appeared on the popular (Xbox-themed) Kinda Funny Games podcast earlier this week for a video interview (Xcast Episode 137). The almost 45-minute long conversation touched upon several topics relating to gaming matters at Microsoft, with the hosts managing to corner Spencer about the recent (not so good) launch of Bethesda and Arkane's horror FPS Redfall. Gaming community feedback has not exactly been encouraging in the wake of the game's release two days ago, and Spencer admits that he shares similar sentiments: "I'll just say all up, there's nothing that's more difficult for me than disappointing the Xbox community. I've been a part of it for a long time. I obviously work on Xbox, head of the business, have a lot of friends, get a lot of feedback. And just to watch the community lose confidence, be disappointed, I'm disappointed. I'm upset with myself. I revisit our process - I think back to the announcement of 60 FPS and then we weren't shipping 60 FPS, that was our punch in the chin, rightfully, a couple of weeks ago. And then seeing the game come out and the critical response was not what we wanted, and it's disappointing."

He continues his thought about reacting to feedback this early on in the process: "What can we learn? What can we get better? One thing I'll fight is what went wrong. There's clearly quality and execution things we can do, but one thing I won't do is push against creative aspirations of our teams. Then a lot of people will say, hey, you've got teams, teams know how to do one kind of game, just force them to go do the one kind of game they have a proven track record for. I'm just not a believer in that. Maybe that means I'll under deliver for some of our fans out there. But when a team like Rare wants to do Sea of Thieves, when a team like Obsidian wants to do Grounded, when Tango wants to go do Hi-Fi (Rush) when everybody probably thought they were doing The Evil Within 3, I want to give the teams the creative platform to go and push their ability, push their aspirations."

NVIDIA CEO and Founder Jensen Huang to Keynote Live at COMPUTEX 2023

TAITRA (Taiwan External Trade Development Council) today announced that NVIDIA founder and CEO Jensen Huang will deliver the keynote address in person at COMPUTEX 2023. The keynote will take place at the Taipei Nangang Exhibition Center Hall 2 on Monday, May 29, at 11:00 AM (UTC+8), and cover advanced developments in the fields of accelerated computing and artificial intelligence. Welcome to join and Register Now. A livestream and replay of the keynote will be available here.

NVIDIA, the pioneer in accelerated computing that enabled the AI revolution, announced at its most recent GTC conference a series of breakthroughs in generative AI, simulation and collaboration that are boosting productivity and efficiency for leading companies around the world. At this year's COMPUTEX Forum, NVIDIA's Greg Estes, VP of Corporate Marketing and Developer Programs, will deliver a talk entitled "Racing Towards the Industrial Metaverse", sharing how NVIDIA and its partners are using Omniverse, generative AI, and accelerated computing to enable an exciting new era of 3D workflows. His talk will take place on Tuesday, May 30, from 2:30 to 3:00 p.m.

Respawn Entertainment CEO Would Like to Revisit Titanfall Series

Respawn Entertainment boss Vince Zampella has been engaged in press duties for the Star Wars Jedi: Survivor marketing cycle this week, and is likely having to field questions about the sci-fi action adventure's poor technical performance on PC and consoles alike. In an interview conducted by Barron's Magazine a few days ago, Zampella was probably relieved to have the focus shift to a happier topic - the Titanfall franchise. He seemed to be quite open to the prospect of making a third game: "I hate to say yes, then people latch onto that, and then skewer you when it doesn't come. But I would love to see it happen is the real answer." His studio was founded in order to develop the (multiplayer only) first-person shooter Titanfall (2014), a platform exclusive on PC/Origin and Xbox One. Prior to starting Respawn Entertainment in 2010, Zampella and colleague Jason West were lead designers on the mainline Call of Duty series at Infinity Ward/Activision.

A sequel to the original Titanfall arrived in late 2016 to rave reviews from the press and hardcore fans of the series - the inclusion of a single player campaign was considered to be a highlight - this story campaign borrowed gameplay ideas (to the surprise of many) from Valve's Half Life series, and added time traveling elements to an already mind-bending mobility system. In an unfortunate move for Zampella and Respawn, publisher Electronic Arts decided to launch Titanfall 2 during a very busy release window - the main competition at the time being Activision's Call of Duty: Infinite Warfare and (EA's own) Battlefield 1. A mainstream crowd proceeded to ignore the Titanfall sequel thanks to poor marketing on EA's part and a crowded games market - sales figures were underwhelming, even with a PS4 version, and the game was heavily discounted within a couple of months of release. Respawn moved on to create a spin-off multiplayer shooter - the smash hit free-to-play battle royale Apex Legends, and the Star Wars Jedi series.

Google Merges its AI Subsidiaries into Google DeepMind

Google has announced that the company is officially merging its subsidiaries focused on artificial intelligence to form a single group. More specifically, Google Brain and DeepMind companies are now joining forces to become a single unit called Google DeepMind. As Google CEO Sundar Pichai notes: "This group, called Google DeepMind, will bring together two leading research groups in the AI field: the Brain team from Google Research, and DeepMind. Their collective accomplishments in AI over the last decade span AlphaGo, Transformers, word2vec, WaveNet, AlphaFold, sequence to sequence models, distillation, deep reinforcement learning, and distributed systems and software frameworks like TensorFlow and JAX for expressing, training and deploying large scale ML models."

As a CEO of this group, Demis Hassabis, a previous CEO of DeepMind, will work together with Jeff Dean, now promoted to Google's Chief Scientist, where he will report to the Sundar. In the spirit of a new role, Jeff Dean will work as a Chief Scientist at Google Research and Google DeepMind, where he will set the goal for AI research at both units. This corporate restructuring will help the two previously separate teams work together on a single plan and help advance AI capabilities faster. We are eager to see the upcoming developments these teams accomplish.

Elon Musk AI-Powered Empire Expands Again, X.AI Startup Incorporated in Nevada

Elon Musk has formed a new AI-focused company, as reported by the Wall Street Journal yesterday. The entity registered under the name X.AI was incorporated via a filing in Nevada last month, and Musk appears to be listed as the company's only director with Jared Birchall joining him under the role of secretary. Birchall heads the Musk family office, Excession LLC, and he serves as CEO of Neuralink - a neurotechnology company that was co-founded by Musk back in 2016. It is widely speculated that Birchall serves as a type of fixer - go watch the TV series "Ray Donovan" if you would like to observe a crude (and obviously fictional) example - in corporate affairs.

Reports emerged earlier this week, with Musk being at the forefront of a massive purchase of GPUs destined to arrive shortly at his data centers - this impressive chunk of hardware is speculated to power AI-related number crunching at Twitter in the near future. The founding of X.AI could provide another home for a portion of the 10,000 GPU order, but industry insiders firmly believe that Twitter will need to tool up quickly for its new AI-driven endeavor - the GPUs will likely be set to work on a ChatBot system to underpin the social media platform. Musk has already recruited researchers from DeepMind and setup a lab for them at one of his operations. It remains to be seen how the X.AI startup will run alongside efforts at other Musk-owned companies - it is theorized that he wants to beat OpenAI at their own game, and compete with similar undertakings at Google, Microsoft and Amazon.

NVIDIA CEO Jensen Huang Confirmed as Headline Speaker at Computex 2023

Taiwan's External Trade Development Council (TAITRA) has announced the keynote speaker for Computex 2023 - NVIDIA co-founder and current CEO Jensen Huang is confirmed as the main host of the opening ceremony event. The forthcoming computer trade show will have a general opening on May 30, with a keynote address delivered by Huang scheduled for the day before. Computex 2023 is set to be hosted at the Taipei Nangang Exhibition Center (Hall 1 & Hall 2) until June. Co-organizer TAITRA boasts that 1000 exhibitors (from 17 nations) will participate in show floor activities. 3000 individual booths will be setup for exploration by prospective attendees.

Huang is one of several key electronics company CEOs announced as participants in conference events. He joins key representatives from firms such as Qualcomm, Acer, NXP Semiconductors and Supermicro. NVIDIA's leader was named in Time's 100 List of Most Influential People for the year 2021, and is a winner of numerous other awards, so it is no wonder that he gets top billing at Computex 2023. Attendees have a lot to look forward to, not limited to a (potentially) dynamic keynote speech delivered by Huang, since this year's show will be an open door affair. A return to proceedings last experienced in 2019, prior to global shutdowns.

Nintendo of Russia Staffer Continues Sale of Products Via Unaffiliated Operation

Nintendo ceased selling products and wound down its operations in Russia last March, soon after the invasion of Ukraine by Russian military forces. Other notable games software and hardware companies also announced their withdrawal at a similar time. Microsoft/Xbox, Sony/PlayStation, Activision Blizzard, Electronic Arts, CD Projekt, Sega, Ubisoft and Take-Two Interactive are among a group that discontinued the sale and distribution of games products in Russian territory markets. Lawmakers within Russia have taken a fairly lax stance on the import of consumer and industrial goods - it is legal to do so, even minus a rightsholder's approval. It seems that a couple of Nintendo of Russia employees have taken advantage of loose import regulations in the past few months.

According to a news piece published online by Kommersant (a Russian politics and business newspaper) a relatively new operation registered under the company name "Achivka LLC" is involved in the sale and distribution of Nintendo games in Russian territories. Nintendo Russia CEO Yasha Haddaji is reported to be the leader and majority owner of Achivka LLC, and former corporate events manager Ksenia Kachalova is listed as being a minority stakeholder in the company. The operation's premises appear to match the exact address for Nintendo of Russia. The firm is involved in the importing (from an unknown source) and selling of Nintendo games - the Kommersant article includes photographic evidence - a physical copy of Metroid Prime Remastered is demonstrated as bearing an Achivka stick-on label. The English translation of the company name is Achievement, which is an appropriate word association in the world of high score driven computer games.

Update Apr 18th: Nintendo has confirmed that Yasha Haddazhi, CEO of the Russian Office, remains as a current employee of the international company - but only on a temporary basis. Nintendo continues to distance itself from Achivka LLC and the selling of rebadged products in Russian territories. See below for more details.

Intel Foundry and Arm Announce Multigeneration Collaboration on Leading-Edge SoC Design

Intel Foundry Services (IFS) and Arm today announced a multigeneration agreement to enable chip designers to build low-power compute system-on-chips (SoCs) on the Intel 18A process. The collaboration will focus on mobile SoC designs first, but allow for potential design expansion into automotive, Internet of Things (IoT), data center, aerospace and government applications. Arm customers designing their next-generation mobile SoCs will benefit from leading-edge Intel 18A process technology, which delivers new breakthrough transistor technologies for improved power and performance, and from IFS's robust manufacturing footprint that includes U.S.- and EU-based capacity.

"There is growing demand for computing power driven by the digitization of everything, but until now fabless customers have had limited options for designing around the most advanced mobile technology," said Pat Gelsinger, CEO of Intel Corporation. "Intel's collaboration with Arm will expand the market opportunity for IFS and open up new options and approaches for any fabless company that wants to access best-in-class CPU IP and the power of an open system foundry with leading-edge process technology."

EA to Lay Off Six Percent of Workforce in Restructuring Move

Electronic Arts is getting ready to lay off upwards of six percent of its workforce, as the company restructures its game portfolio. The company had some 12,900 employees globally in March 2022 according to Games Industry.biz and should as such be laying off some 775 employees. This is far less than we've seen from other companies and it won't affect all of EA's subsidiaries equally. The EA CEO—Andew Wilson—sent out a memo to the company employees that have been posted publicly on EA's website. It seems like EA will make the cuts fairly quickly, as the company is expected to be done informing affected employees sometime early in its next fiscal year, which starts on April first.

It's unclear exactly where EA will be making the cuts and according to Games Industry.biz the company has already trimmed some 200 employees that were working in support, most of them specifically supporting Apex Legends. That said, Apex Legends, EA Sports FIFA 23 and The Sims are the only games mentioned in the announcement, so presumably those titles are safer than others. At the same time, TPU spoke to a contact at a different EA subsidiary and there had been no mention of any redundancies there and the person in question works on another successful series of games. We'll have to wait and see if EA drops any projects the company is working on or if some titles end up being discontinued earlier than expected, due to lack of support from the teams that built the games. Regardless, EA is about to re-focus on what should be its more successful titles, which may or may not be a successful strategy for the company.

Raja Koduri, Executive Vice President & Chief Architect, Leaves Intel

Intel CEO Pat Gelsinger has issued the news, via a tweet, of Raja Koduri's departure from the silicon giant. Koduri, who currently sits as Executive Vice President and Chief Architect, will be leaving the company at the end of this month. This ends a five year long tenure at Intel, where he started as Chief Architect back in 2017. He intends to form a brand new startup operation that will focus on AI-generative software for computer games. His tweeted reply to Gelsinger reads: "Thank you Pat and Intel for many cherished memories and incredible learning over the past 5 years. Will be embarking on a new chapter in my life, doing a software startup as noted below. Will have more to share in coming weeks."

Intel has been undergoing numerous internal restructures, and Koduri's AXG Graphics Unit was dissolved late last year. He was the general manager of the graphic chips division prior to its split, and returned to his previous role as Chief Architect at Intel. The company stated at the time that Koduri's new focus would be on: "growing efforts across CPU, GPU and AI, and accelerating high-priority technical programmes."

CCP Games Secures $40 Million in Funding for New AAA Game, EVE Universe Setting and Blockchain Implementation Mentioned

Reykjavík, Iceland - 21 March 2023 - CCP Games, creators of sci-fi spacefaring MMO EVE Online, announced today that $40M in financing has been secured from external partners. This financing will allow CCP Games to build upon the discoveries of its research & development team to enable the full-scale development of a new AAA title utilizing blockchain technology, set within the EVE Universe.

"Since its inception, CCP Games' vision has been to create virtual worlds more meaningful than real life. Now, with advancements made within blockchain, we can forge a new universe deeply imbued with our expertise in player agency and autonomy, empowering players to engage in new ways. This financing has marked an exciting frontier in our studio history as we begin our third decade of virtual world operations. We are humbled by the confidence from our partners in the development of this new title," said CCP Games CEO, Hilmar V. Pétursson.
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