ASUS today announced its participation in the upcoming NAB Show 2024, themed "A Glimpse into Tomorrow's Tech." Visitors to the ASUS booth (C2934, LVCC Central Hall, Exhibition Time: April 14-17, 2024) will have the opportunity to explore the future of content creation with hands-on experiences and demonstrations of groundbreaking innovations. The ASUS showcase will highlight a range of cutting-edge technology ideal for the challenges of XR and virtual production, including the ProArt Display PA32KCX, the world's first 8K Mini LED professional monitor, in addition to AI-powered workstations and color management solutions.

Shooting in 8K gives creators at the cutting-edge of XR and virtual production exceptionally high-resolution footage, affording them wide flexibility in post-production without sacrificing the ability to produce final products in a full 4K resolution. To allow these creators to work with raw 8K footage in full detail, ASUS today announced the ProArt Display PA32KCX, the world's first 8K Mini LED professional monitor. This 32-inch 8K (7680 x 4320) offers an average ΔE value of less than one for world-leading color accuracy, and it covers 97% of the cinema-grade DCI-P3 color gamut for beautifully saturated color reproduction. With its 4096-zone Mini LED backlight capable of 1200 nits peak brightness and industry-leading 1000 nits full-screen sustained brightness, the ProArt Display PA32KCX is an ideal candidate for HDR workflows. It supports multiple HDR metadata formats, including HLG and HDR10, allowing creators to check how content will appear for a wide range of target displays before it is sent off for final delivery.

ASUS is today honored to announce that the ProArt Creator Hub app has received a prestigious iF Design Award 2023 in the Apps/Software category of the Communications discipline. The iF Design Award is a globally recognized symbol of outstanding product design.

ProArt Creator Hub - the winner of a 2022 Red Dot Award in the Brands & Communication Design - Digital Solution category - is designed to expose users to the unique features and functions of their ProArt products. It's flexible and can be easily customized to the creator's needs, so they can quickly reap all the benefits with minimum effort. ProArt Creator Hub is included with all compatible ASUS products at no extra cost. The app provides a unified experience across all connected ProArt or ASUS creator devices, so creators can easily calibrate colors, adjust creative parameters and settings, monitor device performance, and optimize their workflows.