TrendForce's latest research finds that shipments of display panels used in notebook computers (NB panels) came to 13.5 million pieces (pcs) in this October, showing a MoM drop of 16.1% and a YoY drop of 45.0%. Based on TrendForce's tracking of NB panel shipments, this figure is a 10-year low for the month of October. Moving into 4Q22, TrendForce expects NB panel shipments to remain in a slump because of uncertainties in the global economy and inventory adjustments that are taking place across the entire supply chain. Fourth-quarter shipment figure is now estimated around 41.7 million pcs, reflecting a QoQ drop of 10.8% and a YoY drop of 45.9%.

TrendForce points out that from a historical perspective, this latest decline in NB panel shipments is part of the wider, multi-year cycle for global manufacturing. The cycle first begins with strong demand causing shortages and price hikes. Then, supply outpaces demand, thus leading to falling prices and inventory corrections. Looking back to 2020 when the COVID-19 pandemic was at its height, the surging demand for notebook computers (NBs) caused a panel shortage. Then, even as more panel supply was released, NB brands continued to stock up due to worries about potential shortages of the key components. They allowed their panel inventories to keep climbing. Fast-forward to the recent period, the pandemic has eased, so the supply situation has improved as well. Furthermore, the demand and windfall associated with the effects of the pandemic have also subsided. What follows now is a series of large inventory corrections in the panel market, the kind of which is rarely seen on record in terms of the overall scale.

It appears that the competition is heating up, well, at least when it comes to who is going to be first to launch a 27-inch OLED-type panel, as Samsung is now considering doing its own 27-inch OLED-type panels, following rumours about LG considering its own 27-inch OLED-type panels. The details are from UBI Research via the Elec and based on what's being reported, Samsung was initially going to release an RGB OLED based 27-inch panel, but the company wasn't quite there research wise. However, Samsung allegedly went for QD-OLED instead and the article claims it's more profitable for Samsung.

That said, it seems like Samsung will try to win over Apple as its first customer for the panels, rather than launching them under its own brand. The panels are said to be manufactured in a brand new plant using Gen 8 OLED substrates, which means that these panels will be produced in a cutting edge facility. 27-inches also appears to be the smallest size QD-OLED panels we can expect, at least for now, as smaller size panels will use what is referred to as two stack tandem RGB OLED panels. These will be used in notebooks and other smaller devices. Samsung is currently producing single stack RGB OLED panels that are used in phones.

A while back, some ASRock motherboards showed up with an eDP connector, which seemed odd, as outside of the embedded market or notebooks, eDP isn't commonly found. ASRock has now revealed what it's for, namely a 13.3-inch display, or side panel kit as the company calls it. In other words, this is a 13.3-inch display that mounts inside your case, assuming you have a tempered glass side panel. It's meant to be used as a secondary display, rather than just being some kind of diagnostics tool, which similar products on the market today end up being. The display uses an IPS panel and has a native resolution of 1920 x 1080 pixels, with a refresh rate of 60 Hz and a brightness of 300 cd/m², so nothing out of the ordinary there.

However, ASRock provides a custom eDP cable with a 40-pin connector, as well as four mounting brackets, some cable clips and even extra adhesive strips, in case you'd want to move the display to a new case in the future. The panel measures 300.26 x 193.01 mm (W x H), so it might not fit all cases. ASRock also points out that you need to have a clear, transparent tempered glass side panel for optimal usage of the display, as a tinted panel would for obvious reasons reduce the light that could be transmitted through the glass. The panel is compatible with the ASRock Z790 LiveMixer, Z790 Pro RS/D4, Z790M-ITX WiFi, Z790 Steel Legend WiFi, Z790 PG Lightning, Z790 Pro RS, Z790 PG Lightning/D4, H610M-ITX/eDP and B650E PG-ITX WiFi motherboards.

The Video Electronics Standards Association (VESA) announced today that it has released DisplayPort 2.1, the latest version of the DisplayPort specification, which is backward compatible with and supersedes the previous version of DisplayPort (DisplayPort 2.0). VESA has been working closely with member companies to ensure that products supporting DisplayPort 2.0 would actually meet the newer, more demanding DisplayPort 2.1 spec. Due to this effort, all previously certified DisplayPort 2.0 products including UHBR (Ultra-high Bit Rate) capable products - whether GPUs, docking station chips, monitor scalar chips, PHY repeater chips such as re-timers, or DP40/DP80 cables (including both passive and active, and using full-size DisplayPort, Mini DisplayPort or USB Type-C connectors) - have already been certified to the stricter DisplayPort 2.1 spec.

Achieving a robust, end-to-end user visual experience remains the utmost priority for VESA's DisplayPort specification, whether across a native DisplayPort cable, via DisplayPort Alt Mode (DisplayPort over the USB Type-C connector), or tunneled through the USB4 link. As such, DisplayPort 2.1 has tightened its alignment with the USB Type-C specification as well as the USB4 PHY specification to facilitate a common PHY servicing both DisplayPort and USB4. In addition, DisplayPort 2.1 has added a new DisplayPort bandwidth management feature to enable DisplayPort tunneling to coexist with other I/O data traffic more efficiently over the USB4 link. This increased efficiency is on top of mandated support for VESA's visually lossless Display Stream Compression (DSC) codec and VESA's Panel Replay capability. DSC bitstream support can reduce DisplayPort transport bandwidth in excess of 67 percent without visual artifacts, while VESA's Panel Replay capability can reduce DisplayPort tunneling packet transport bandwidth in excess of 99 percent when Panel Replay operation is taking place.

Rugged embedded computer brand—Cincoze, recently launched the CO-100 Series of open frame display modules with robust features and exclusive adjustable design for easy fitting into enclosures of different materials and thicknesses in industrial applications such as automation machines and kiosks. The debut CO-W121C, a 21.5" 16:9 high-resolution FHD display module with a PCAP touchscreen, is the latest addition to the CO-100 series, further expanding the variety of sizes, display ratios, and touch methods to meet a broader range of market needs.

The CRYSTAL Display Computing product line has three distinct series: CV-100 for indoor HMI requirements, CS-100 for outdoor high brightness applications, and CO-100 for installation in a wide range of enclosures and cabinets. All three series use Cincoze's Convertible Display System (CDS, Patent No. M482908) so they can be combined with a computer module (P2000/P1000 Series) to make an industrial panel PC, or combined with a monitor module (M1000 Series) to make an industrial touch monitor while retaining flexibility for future upgrades.

ASUS today announced ASUS Chromebook Vibe CX55 Flip, engineered with a striking aesthetic and powerful components for nonstop cloud gaming—with an immersive 144 Hz FHD display, accurate anti-ghosting keyboard and ultra-fast WiFi 6 technology. According to Gartner, "The rise of cloud gaming, growing at a compound annual growth rate (CAGR) of 30% from 2019 to 2025, will motivate many gamers to offload hardware to the cloud and rely on CSPs to provide the infrastructure to deliver these games." When emergent cloud-gaming services are factored in, it is clear that a vast and significant market is just waiting to be tapped—and that's where ASUS Chromebook Vibe CX55 Flip makes its bold entrance.

The fresh, vibrant design features a dynamic, distinctive and daring look that's both stylish and durable, with exclusive color-blocked WASD keycaps to bring flair to online play. Coupled with access to leading cloud-gaming services, including NVIDIA GeForce NOW, Xbox Cloud Gaming (Beta) and Amazon Luna, ASUS Chromebook Vibe CX55 Flip is set to energize this underserved audience—ready for all-new gaming adventures. Powering all the entertainment is up to an 11th Gen Intel Core i7 processor, 16 GB of memory and immersive Harman Kardon audio.

NZXT, a community-driven provider of PC hardware, software, and services, today announces Canvas FHD Monitors, designed to give you a competitive edge. The Canvas FHD monitors allow gamers to reach their full potential in competitive gaming titles, providing them with extremely responsive gameplay and great picture quality. To ensure responsive gameplay, the Canvas FHD Monitor has a 240 Hz refresh rate, 1 ms response time, and AMD Freesync Premium, while sporting an IPS panel with VESA Certified DisplayHDR 400 that provides a vivid picture.

NZXT CAM is the focal point for the NZXT Canvas Monitors because it allows gamers to tune their monitor's settings easily, set custom game profiles, and have it change automatically when it starts. This gives you the ability to change the Canvas's settings easily, tuning the picture to optimize the settings for each game. Designed with NZXT's iconic style, these two monitors will be exclusively available from NZXT: The Canvas 27F, and 25F. They nicely complement any existing PC setup with the choice to ship with a compact stand or VESA mount, and a bezel-less design.

Due to a slowdown in demand for W-OLED TVs, LG Display is said to be kicking off production of 27-inch W-OLED panels later this month, assuming everything goes to plan. This is admittedly based on rumours from Chinese site WeiXin QQ, so it should be taken with some caution. The site claims that the news comes via the Korean media, but we haven't managed to find a Korean source that could corroborate such a claim. The report is quite thin on details, so it's unknown what resolution these 27-inch panels will offer. Apparently 32-inch panels are also an option, as well as 40-inch panels for TVs.

The first customer for the 27-inch panels is unsurprisingly said to be LG Electronics, who is expected to launch a 27-inch gaming monitor based on the W-OLED panel sometime in early 2023. In related news, LG Display is betting on an improvement in the OLED TV market space in 2023, with the company said to be planning to manufacture no less than 9.2 million large sized OLED panels next year. Samsung is also said to be considering using LG Display's W-OLED panels in some of its products next year, but this has been a long time rumour that has not come to fruition so far.

ViewSonic Corp., a leading global provider of visual solutions, introduces the industry-first 135" All-in-One Direct View LED Display Solution Kit with a foldable screen. The foldable design significantly reduces the packaging size by nearly 50%, compared to the previous generation, offering greater convenience for transportation. With pre-assembled systems and a built-in motorised stand, this solution kit is ready for instant use, perfect for events, exhibitions, or any short-term usage.

"In advancing our All-in-One LED Display Solution Kit series, we've taken the latest generation to new heights by extending the foldable concept to the extra-large display, adding tremendous convenience for various business uses," said Dean Tsai, General Manager of Projector & LED Display Business Unit at ViewSonic. "With a folding 135" large screen, the new solution kit delivers stunning audio-visuals with greater mobility and lowered shipping cost. It can be widely used in the rental business, hospitality, or other industries. By improving the flexibility of our solution, we hope to assist customers to achieve their business goals."

ViewSonic today rolled out the Elite XG341C-2K, a 34-inch curved ultrawide QHD (UWQHD) gaming monitor. This ultrawide packs a couple of star attractions—first is its 200 Hz refresh-rate, which is impressive enough for a 1500R curved monitor; and the second is its 1,152-zone miniLED illumination, which combined with its 10 bpc color-depth (1.07 billion colors), and 720 cd/m² maximum brightness, gives it VESA DisplayHDR 1400 certification. Other gamer-friendly features include AMD FreeSync Premium Pro, PureXP motion-blur reduction technology, 1 ms MPRT response-time, and ViewSonic Command Center software (lets you toggle between various game-genre specific presets). The native resolution of this monitor is UWQHD (3440 x 1440 pixels). Display inputs include USB-C with DisplayPort passthrough, and HDMI 2.1. The company didn't reveal pricing.

Today, Dough - the world's first community-powered gaming hardware creator - showcased its bar-setting Dough Spectrum 4K 144 Hz gaming monitor. This groundbreaking display is available in matte and glossy finishes worldwide.

The Dough Spectrum 4K 144 Hz is the very definition of trailblazing, with individually-calibrated color gamuts and exemplary refresh rates. The Dough Spectrum 4K is ready for anything you run on it, thanks to compatibility with systems like AMD FreeSync Pro and NVIDIA G-SYNC. It features integer upscaling that's perfect for retro games, a frame rate counter overlay, and crosshair overlay options, to ensure every game you're playing looks and performs at its best.

The leading global motherboard, graphics card, and small form factor PC manufacturer, ASRock, announces entering the gaming monitor market with the Phantom Gaming range for gamers completing the gaming solution. ASRock's new Phantom Gaming monitors, including PG34WQ15R2B and PG27FF1A are designed for the FPS, RCG, and other fast-paced games.

"Our goal is to create gaming lineups across the board," said Chris Lee, Vice President of ASRock motherboard & gaming monitor business unit. "We are ecstatic to announce Phantom Gaming monitor, committed to making high-performance and reliable products to gamers." ASRock Phantom Gaming monitors, PG34WQ15R2B and PG27FF1A, will be based on 165 Hz refresh rate and 1 ms (MPRT) response time, which means gamers can be one step ahead of opponents during gameplay. Furthermore, Phantom Gaming monitor offers highly competent functions such as HDR, Flicker-free, and FreeSync Premium technologies, allowing gamers to enjoy incredible gaming experience.

AUO Display Plus (ADP), a wholly-owned industrial and commercial display subsidiary of Taiwan's AUO Corporation (TWSE: 2409), has acquired the long-running cloud-based digital signage software company Rise Vision, strengthening ADP's growing portfolio of partners and enabling them to help organizations communicate better using digital signage solutions.

As a leading provider of industrial and commercial displays, ADP expects to bolster its range of smart display solutions with value-added software capabilities and provide customers with more choices and flexibility while extending Rise Vision's SaaS (Software as Service) business reach to more applications and areas like retail, enterprise and hospitality.

BenQ, a global consumer electronics brand, announces that, for the first time, visitors at Gamescom 2022 will be able to experience multiple new gaming monitors from MOBIUZ and the latest products from ZOWIE professional e-Sports brand. From 24th to 28th August in Cologne, Germany, visitors of the BenQ stand (stand A-031, Hall 08.1) will get the chance to explore an immersive gaming reality as they discover the next generation of top-performing displays, designed for gamers of all levels. This edition will be even more special because it will be held both in person and online.

'At BenQ, we are continuously striving to present gamers with ultimate audio-visual immersion and smart AI innovations to ensure an upgraded gaming experience. In this way, we can help players reach a next-level performance', says Steve Chu, President of BenQ Europe. 'Since our goal is to create premium experiences for gamers of all types, the natural next step for us was to bring our customers the latest display technology that will change the way they interact within their virtual worlds', continues the BenQ Europe president.

LG Electronics (LG) is unveiling its latest premium monitors at IFA 2022 in Berlin, Germany, including the superb, new UltraGear OLED gaming monitor (model 45GR95QE). LG's first curved OLED display with a 240Hz refresh rate, the 45-inch model is designed for immersive gaming experiences, offering the visual performance, speed and features serious gamers demand.

Visitors to LG's booth at IFA 2022 can explore a wide range of cutting-edge LG monitor products, including the new UltraGear and the UltraFine Display Ergo AI (model 32UQ890), which delivers a truly customizable setup for superior user comfort at home or at the office.

The Video Electronics Standards Association (VESA) today introduced the ClearMR Compliance Test Specification (ClearMR), an industry standard and logo program that provides a new quality metric for grading motion blur in digital displays. ClearMR is applicable to both LCD and emissive display products, including display panels, TVs, monitors, and computers with embedded displays, such as all-in-ones, laptops, notebooks and tablets. The new metric Clear Motion Ratio (CMR), as defined in the ClearMR standard, provides a clear numerical value based on the ratio of clear pixels to blurry pixels, which enables consumers to easily compare the amount of motion blur between VESA Certified ClearMR displays. CMR replaces Motion Picture Response Time (MPRT) and other methods of blur characterization since these other metrics do not accurately reflect the true nature of blur.

Samsung Electronics today announced the global launch of Odyssey Ark, the world's first 55-inch 1000R curved gaming screen, adding a completely new form factor to the industry-leading Odyssey lineup. The huge display delivers a 165 Hz refresh rate, 1 ms response time (GtG), plus an all new Cockpit Mode and an exclusive controller, the Ark Dial—offering the ultimate window into the world of gaming with unparalleled immersion.

"We are excited to unveil this totally unique, next-generation gaming screen, the Odyssey Ark. This 55-inch 1000R curved gaming screen brings together premium, cinematic picture quality, immersive surround sound and an incredibly flexible interface which gamers increasingly demand," said Hyesung Ha, Executive Vice President of Visual Display Business at Samsung Electronics. "The gaming community craves new experiences and Odyssey Ark delivers access to a new world of gaming that will raise standards across the entire industry." The groundbreaking Odyssey Ark is built to deliver incredible cinematic experiences, superior gaming performance and an interface that offers completely optimized flexibility. Originally unveiled at the Consumer Electronics Show earlier this year, the Odyssey Ark was recognized as a CES Innovation Award Honoree.

Several new ASRock products have passed through the KCC, which is the Korean equivalent of the FCC and normally this would be a new motherboard or maybe some small form factor system, but surprisingly enough, we're looking at gaming monitors. The leak comes courtesy of @momomo_us who's dug up a lot of juicy details on two of the models, whereas we only know the basic specs for the other models. First up, we have the PG34WQ15R, which is a 34-inch curved VA display with a 3440x1440 resolution. It supports FreeSync Premium and has a refresh rate range of 48 to 165 Hz over DisplayPort and 48-100 Hz over HDMI, which seems to be an HDMI 1.4 limitation. The next model is the PG27FF, which is a regular 1080p IPS display that also supports FreeSync Premium, here with a refresh rate range of 48 to 165 Hz over both DP and HDMI. There appears to be multiple sub SKUs of this model, but all start with PG27F.

Then we have the PG32QF, which should be a flat 32-inch display, with unknown specs, but the Q in the model name suggests that it's a 1440p monitor. Finally we have the PG42U, where the U in the model name suggests it's a 4K 42-inch display. The stand looks nearly identical to the one ASUS uses for its ROG Strix XG43UQ 4K screen and the specs are likely to be quite similar too, which means we might see support for 144 Hz or higher refresh rates. All four displays are manufactured by TPV Technology, which produces its own monitors under the AOC, Envision and Philips brands. It's unknown when these new monitors from ASRock will launch, but considering they've passed through certification, it's highly likely that they'll turn up sometime later this year.

People want to know how to work smarter as the world is constantly evolving. To adapt to those changes, individuals are actively thinking of methods to be more productive while getting more out of life. The renowned company, INNOCN, has become the master of enhancing customer productivity with its revolutionary display gadgets. INNOCN continues to push the limits of what a good display monitor should deliver to industrious people all around the world. All of the company's display monitors are wonderfully constructed and include cutting-edge technology as well as unique features. The superbly crafted 44C1G Ultra-Wide 43.8" WFHD Monitor launched by INNOCN is the ideal display device that is changing the lives of many in their homes and in the workplace.

Working is how most people spend their time, and let's face it, work environments can rapidly get crowded and disorganized. Making a mess is the last thing on anyone's mind, and with the 44C1G Ultra-Wide Monitor, a person can concentrate on what is important. This monitor is wall mountable, so there is more area to work and the necessities may be left on the desk, but it does come with a swivel stand with adjustable height and tilt for those that prefer their alternatives. With this equipment, it is simple to conduct business from home. The split screen can be utilized to host a Zoom Meeting with business partners on one side and notes, graphs, and other important information on the other, ensuring that meetings operate smoothly. Not to mention that the monitor's HDMI 2.0, Type-C 65 W, and DisplayPort connections allow it to connect to a variety of devices.

Sony Electronics Inc. today announced INZONE a new gaming gear brand for PC gamers that sharpens the senses and enhances gaming ability. INZONE monitors feature incredible, high-resolution and high-dynamic range picture, while INZONE headsets include superior sound and 360 Spatial Sound for gaming. This new brand embraces Sony's expertise as a pioneer in audio-visual technology, delivering features that will immerse gamers into the action with total focus. Designed for extraordinary experiences, INZONE offers a path to dive into an immersive zone, leading to a victorious ending.

"The market has been expanding with a higher interest in gaming with the spread of esports tournaments and the advancement of gaming entertainment. With Sony's strong history of high-end audio and visual technology products, we believe this new line will offer even more options for those looking to upgrade their current gaming systems. We are committed to contributing to the growth of gaming culture by providing PC and PlayStation gamers with a wider range of options to enrich lives through gaming. Also, Sony is proud to have a sponsorship with leading global esports leagues, Evolution Championship Series (Evo) 2022 and 2023, PGL DOTA2 Arlington Major 2022 and the VALORANT Champions Tour with our wish for further advancement of gaming culture." said Yukihiro Kitajima, Head of Game Business and Marketing Office, Sony Corporation.

LG Electronics USA announced pricing and availability of the new 28-inch LG DualUp Monitor (28MQ780), a first-of-its-kind display within the monitor market. It features a Nano IPS display with a unique 16:18 aspect ratio that frees up one's desk without giving up the screen space of a double monitor. LG's DualUp monitor is available for purchase now at LG.com and select LG-authorized dealers for a retail price of $699.

A CES 2022 Innovation Award winner, the LG DualUp Monitor is a product that revolutionizes the way creators and developers work, combining stacked dual monitors to create a single one. The innovative Square Double QHD (2,560 x 2,880) resolution monitor offers the same screen real estate as two 21.5-inch displays and has a vertical split view function that lets users see more in one glance, making it a multitasking powerhouse. It offers peerless picture quality, powerful performance, customizability, and most of all convenience.

To achieve a complete digital teaching model for the classroom, ViewSonic Corp., a global leader in visual and educational technology solutions, announced that its brand-new 24-inch touch monitor ID2456, which offers 10-finger touch functions, is equipped with an MPP 2.0 active pen, providing schools with a smart podium solution. Instead of the non-touch computer screen on the traditional podium, teachers can now complete all operations using their fingers and connect to the original projection equipment in the classroom. It can accurately present the actual brushstrokes of handwriting, offering a more intuitive digital interactive teaching experience.

"ViewSonic has actively promoted the digital transformation of education. Earlier, to cater to digital writing needs of teachers, we launched the lightweight and portable 7-inch and 13-inch ViewBoard pen displays," said George Lee, General Manager of Pen Display and Authentication Business Unit at ViewSonic. "We understand that the podium plays a vital role as a control center for the modern classroom. Therefore, we are launching the smart podium solution with the ID2456 at its core, transforming the traditional teaching environment into a modern classroom with real-time interaction. As a result, teachers can bring their teaching creativity into full play, achieving better teacher-student interaction and significantly improving teaching efficiency."

AGON by AOC - one of the world's leading gaming monitor and IT accessories brands - adds the 27" (68.58 cm) AGON PRO AG274QS, a high-speed, 300 Hz gaming monitor to its AGON PRO portfolio. Equipped with a Fast IPS panel supporting DisplayHDR 600, 1 ms GtG response time and QHD resolution, it hits home with esports players and enthusiasts, especially fans of FPS, battle royale, and similar fast-paced titles.

AGON PRO's current models with Full HD, the 25" AG254FG (360 Hz) or the 27" AG274FZ (260 Hz) demonstrate beautifully how exceptional speed can be combined with high quality IPS panels and award-winning gamer-focussed designs. Now, with the 27" AG274QS, AGON by AOC brings sharper QHD resolution (2560x1440 pixels) up to breath-taking 300 Hz - one of the first QHD displays with such a high refresh rate on the market today.

AMD's upcoming Radeon RX 7000 series of graphics cards based on the RDNA 3 architecture are supposed to feature next-generation protocols all over the board. Today, according to a patch committed to the Linux kernel, we have information about display output choices AMD will present to consumers in the upcoming products. According to a Twitter user @Kepler_L2, who discovered this patch, we know that AMD will bundle DisplayPort 2.0 technology with UHBR 20 transmission mode. The UHBR 20 standard can provide a maximum of 80 Gbps bi-directional bandwidth, representing the highest bandwidth in a display output connector currently available. With this technology, a sample RDNA 3 GPU could display 16K resolution with Display Stream Compression, 10K without compression, or two 8K HDR screens running at 120 Hz refresh rate. All of this will be handled by Display Controller Next (DCN) engine for media.

The availability of DisplayPort 2.0 capable monitors is a story of its own. VESA noted that they should come at the end of 2021; however, they got delayed due to the lack of devices supporting this output. Having AMD's RDNA 3 cards as the newest product to support these monitors, we would likely see the market adapt to demand and few available products as the transition to the latest standard is in the process.

Acer today announced two additions to its SpatialLabs lineup of products: the Acer SpatialLabs View for personal entertainment and Acer SpatialLabs View Pro for commercial audiences. Both are standalone 15.6-inch 4K displays that can be connected to another PC, providing users with portable access to the SpatialLabs suite of experiences. Not just intended for highly-skilled creators, however, this generation of devices brings glasses-free stereoscopic 3D technology to gamers and home-entertainment enthusiasts, too.

Gamers and creators alike will appreciate the series' lightweight design (less than 1.5 kg / 3.3 lbs), making it easy to put in a bag and take to a LAN party or product pitch session. Creators in particular can depend on 100% coverage of the Adobe RGB color gamut, but gamers will also appreciate the devices' 400 nits of brightness. While the Acer SpatialLabs View comes with an all-new stereoscopic 3D gaming platform, the Acer SpatialLabs View Pro comes with both the technology necessary to realize a user's creations and also an intelligent industrial design that simplifies deployment—a combination that leads to more impactful storytelling opportunities.