One of the biggest tech stories of the 2000s was Apple's transition from the PowerPC machine architecture to Intel x86, which brought the Mac closer to being the PC it so loathed. The transition wasn't smooth, as besides the operating system, practically every third-party software developer (eg: Adobe), had to rewrite their software for the new architecture, with new APIs, and new runtime environments. Apple could be bringing about a similar change before the turn of the decade.

Apple already builds its own application processors for iOS devices, and some of the newer chips such as the A11 Bionic and A10 Fusion have already reached the performance levels of entry-level x86 desktop processors. It's only a matter of time before Apple can build its own SoCs for Macs (that's not just iMac desktops, but also Mac Pro workstations, MacBook, MacBook Air, and MacBook Pro). That timeline is expected to be around 2020. Since these chips are based on the ARM machine architecture, they will mandate a major transformation of the entire software ecosystem Apple built over the past decade and a half. Intel shares dropped by as much as 9.2 at the first reports of this move.

After years of experience in the optical disc, computer equipment, auto and industrial markets, Pioneer has recently made the leap into the consumer electronics market and launched its all-new USB Type-C Series which include a docking station, multiport adapter, and external Portable SSD and more.

Versatile Docking Station helps build a super powerful personal workstation
The docking station features a simple design, intuitive use, and perfect compatibility with MacBooks and Thunderbolt computers. Only the USB-C terminal is required to connect all devices to significantly improve work efficiency. It supports Windows dual-screen output, having the complete expanding capability for the A/V output. It is flexible, easy to use and charges your device to greatly enhance your work efficiency.

Kingston Digital Europe Co LLP, an affiliate of Kingston Technology Company Inc., the independent world leader in memory products, is set to share its latest and upcoming products at CES. Kingston will have demonstrations highlighting the capabilities of their family of solid-state drives and encrypted USB Flash drives, as well as additions in the consumer lifestyle space with mobile and embedded solutions.

"We are excited to share what's to come from Kingston in 2018. CES week provides a great opportunity to showcase the many quality technology solutions that make up the Kingston family," said Robert Allen, Director Marketing and Technical Services -EMEA, Kingston. "From enterprise SSDs, encrypted USBs, consumer mobile products to embedded solutions, we continue to offer customers rock-solid reliability, ultimate security and maximum performance. When guests visit our suite, they will fully understand Kingston's commitment to offering the most complete family of performance solutions."

Feral Interactive today announced that action RPG Deus Ex: Mankind Divided is coming to macOS on December 12th, augmented with Metal 2, Apple's latest graphics API. Developed by Eidos Montréal and published by Square Enix on consoles and Windows PC, Deus Ex: Mankind Divided is the latest instalment in the renowned cyberpunk Deus Ex series. Set in 2029, Deus Ex: Mankind Divided casts players as Adam Jensen, a mechanically-augmented covert agent in a world where discrimination against augmented humans has created a climate of fear. Armed with a new arsenal of state-of-the-art weapons and augmentations, but forced to operate in a society that distrusts his kind, Jensen must choose which approach to take as he struggles to unravel a global conspiracy.

Players will will tailor Jensen's augmentations to suit their individual play style as they forge their own routes through meticulously designed missions, constantly choosing between a variety of tactical options: hacking, stealth, social skills, and brute force. Deus Ex: Mankind Divided features superbly realised environments with wildly imaginative science-fiction elements. The game's main hub, a vast and breathtakingly detailed re-imagining of Prague, infuses the city's historic architecture with futuristic art, technology and interior design.

Apple today previewed macOS High Sierra, the latest version of the world's most advanced desktop operating system, delivering new core storage, video and graphics technologies that pave the way for future innovation on the Mac. macOS High Sierra offers an all-new file system, support for High-Efficiency Video Coding (HEVC) and an update to Metal, Apple's advanced graphics technology that powers everything from machine learning to virtual reality content creation. macOS High Sierra also includes a number of refinements to the apps Mac users enjoy every day, including Photos, Safari and Mail.

"macOS High Sierra delivers important forward-looking technologies and new opportunities for developers wanting to tap into the power of machine learning and create immersive VR content on the Mac," said Craig Federighi, Apple's senior vice president of Software Engineering. "The core technology innovations in macOS High Sierra, combined with our advances in hardware, will continue to push the Mac forward in exciting new ways."

Apple today updated its iMac line with up to three times more powerful graphics, faster processors, Thunderbolt 3, faster storage options and brighter Retina displays, and added a Retina 4K display and discrete graphics to the $1,299 (US) 21.5-inch iMac. With its incredibly thin and seamless enclosure, fast processors and storage and stunning Retina display, iMac sets the gold standard for desktops. iMac delivers powerful performance for 3D graphics, video editing and gaming, and with macOS High Sierra coming this fall, iMac becomes a great platform for virtual reality content creation. Apple also today updated MacBook and MacBook Pro with faster processors, added faster SSDs to MacBook and introduced a new $1,299 (US) 13-inch MacBook Pro.

"With major updates to iMac, and a refresh of our MacBook and MacBook Pro lines, the Mac is stronger than ever," said John Ternus, Apple's vice president of Hardware Engineering. "Today iMac gets a huge graphics performance increase, faster CPU performance, Thunderbolt 3 and a brighter Retina display with support for 1 billion colors. We're also increasing CPU and SSD speed on MacBook, adding faster processors and making faster graphics standard on our 15-inch MacBook Pro and introducing a new $1,299 (US) 13-inch MacBook Pro."

AKITIO today unveiled their new Thunderbolt 3 PCIe box, the Node Lite. The new Node Lite is an upgraded version of their popular Thunder2 PCIe Box. The Node Lite features PCIe Gen 3, which provides much improved performance when using new PCIe cards such as video capture cards, RAID cards, NVMe SSD storage, 10G and even 40G network cards. The Node Lite is compatible with both macOS and Windows computers, making it the ideal companion for the new 2016 MacBook Pro as well as new Thunderbolt 3 Windows PC's.

The Node Lite features the same compact, tool-less design as the Thunder2 PCIe Box in a stylish new space gray outer case. Inside the case, the Node Lite features two Thunderbolt 3 ports, which can be used to daisy chain other Thunderbolt 3 devices as well as USB 3 Type-C devices. Another new addition is a DisplayPort version 1.2 port which can be used to connect an additional 4K@60Hz monitor.

NVIDIA could be close to scoring design wins with Apple, for its MacBook, iMac, and Mac Pro families. This came to light in a job posting at NVIDIA, which calls for applicants to "help produce the next revolutionary Apple products." Although Apple has offered options of both NVIDIA and AMD GPUs on its Mac products in the past, the company hasn't offered NVIDIA GPUs for several generations now, with AMD Radeon being the only discrete GPU choice for MacBook Pro, iMac, and Mac Pro products, with the only other choices being integrated GPUs by Intel.

Apple today updated MacBook with the latest Intel processors, improved graphics performance, faster flash storage and an additional hour of battery life, making the thinnest and lightest Mac better than ever. Featuring an all-metal unibody enclosure, MacBook is now available in four aluminum finishes - gold, silver, space gray, and for the first time on a Mac, a gorgeous rose gold. With a stunning 12-inch Retina display, highly responsive full-size keyboard, Force Touch trackpad, versatile USB-C port and all-day battery life in a design that is just 2 pounds and 13.1 mm thin, MacBook is the future of the notebook.

"MacBook is the thinnest and lightest Mac we have ever made and it's our vision for the future of the notebook," said Philip Schiller, Apple's senior vice president of Worldwide Marketing. "Customers are going to love this update to MacBook, with the latest processors, faster graphics, faster flash storage, longer battery life and a beautiful rose gold finish."

OWC Digital, a leading zero emissions Mac and PC technology company, today announced the all-new Aura SSD for Mid 2013 and Later Mac laptops, the most anticipated SSD upgrade release in OWC's history. In an era of ever-expanding storage needs, this long-awaited upgrade allows users, for the first time ever, to expand the stock storage that came with their Mac laptops and reuse their original factory drive to transfer data and as a high-performance external storage solution.

Available in 480GB and 1TB capacities, Aura SSD upgrade kits are the first and only PCIe-based flash storage upgrades available for MacBook Pro with Retina display (Late 2013 and newer) and MacBook Air (Mid 2013 and newer) models.

ADATA Technology Co., Ltd., the world's leading brand in memory modules, today announced a major strategic move towards deeper investment and involvement in Apple-compatible products. The Apple Series announcement coincides with the launch this week of three ADATA products for Apple devices: i-Memory UE710 USB 3.0 Flash drive, i-Memory SD Card, and UC350 Type-C USB 3.1 OTG Flash drive. ADATA has developed several patented technologies that are being applied in Apple-related products and is leveraging extensive research capabilities as part of this new focus. Based on its strong track record in memory and storage, ADATA plans to integrate existing proficiencies in future innovations to benefit Apple users. Notable areas include advanced storage expansion, rapid device charging, and products that make the most of proprietary Apple Lightning connectors and emerging USB Type-C. With a series of products dedicated to Apple platforms, ADATA expects to deliver exciting new innovations to customers while promoting long-term business growth.

The UE710 USB 3.0 Flash drive features a dual connector design, combining Apple Lightning and USB 3.0. It offers super-convenient data transfer and backup between mobile iOS devices such as iPhone, iPad, and iPod Touch and Mac or Windows PC. UE710 greatly reduces data transfer wait times, which is significant when handling large media files and especially useful wherever internet access to cloud storage is not available. UE710 provides the best solution for expanding storage on iOS devices that do not support memory cards. It comes with the free i-Memory app, which offers user-friendly content management features. UE710 supports approximately 40 file formats, including Ultra HD 4K video and professional RAW photo files, all with near-instant access. It is available in snow white and black/silver color schemes, and 32GB, 64GB, and 128GB capacities.

Team Group Inc. today launched the Team MiDRIVE, an all new storage expansion solution for Apple MacBook. For MiDRIVE's compact plug in design and with the use of Team UHS-1 high speed memory card, it is specifically customized for MacBook series to meet the needs of many Mac users. The overall design is simple, clean and neat as well as colorful, which emphasize the idea of a simple and smart living with a personalized taste. To form a contrast in design between the cap and the body of the USB drive, we use elegant matte finish and bright white gloss finish.

With the expandable design and through the help of the high speed memory card, MiDRIVE is able to take a step further to improve the storage capacity and the file management efficiency. Continuing Mac's exquisite minimalist design and also satisfying users' needs for both practical and personal style, the exterior features an ultra slim and short design with classic black and white pattern.

Other World Computing (OWC), a leading zero emissions Mac and PC technology company, announced today the OWC USB-C Dock. Available for immediate pre-order, the new OWC USB-C Dock provides a complete connectivity solution for the 2015 Apple MacBook and other computers that utilize USB-C ports.

Available in Silver, Space Gray, and Gold, the OWC USB-C Dock provides eleven ports and enables essential everyday peripheral connectivity. Users will be able to charge devices, connect a display, add external storage, import photos from an SD card, utilize wired Gigabit Ethernet connections, connect their favorite audio accessories, and even power their MacBook, all through a single USB Type-C cable.

Patriot, a leading manufacturer of mobile accessories, computer and USB memory, announces the development of a Type-C USB Flash Drive for the new MacBook, Google Chromebook Pixel and other Type-C equipped notebooks and systems available on the market. With the recent release of the latest MacBook, which has been upgraded with the new Type-C port, consumers will now be able to use the Type-C USB Flash Drive to transfer data from any other form factor using a single robust and small solution.

Outfitted with a polished metal exterior, the dual-sided Type-C / Type A USB Flash Drive will feature both a small Type-C at one end and a standard USB 3.0 connector at the other end allowing seamless data transfer from traditional devices to the new Type C based device. Patriot solves the problem of compatibility, providing a solution that is compatible with all devices.

Sonnet today announced the Echo Express SE I, the latest addition to the award-winning Echo Express line of Thunderbolt 2-to-PCIe expansion systems. Like the other members of the Echo Express family, the SE I enables the use of a wide variety of high-performance PCI Express (PCIe) cards - originally designed for use in desktop computers - with any Mac or Windows computer with a Thunderbolt port. The new single-slot model supports nearly every Thunderbolt-compatible PCIe card on the market, including double-width cards (PCIe card plus daughter card).

The Echo Express SE I features Thunderbolt 2 technology, which provides ample bandwidth for many of the most demanding, highest performance PCIe cards, and incorporates support for the DisplayPort 1.2 protocol, which enables video streaming to a 4K video monitor. The new expansion chassis is ideally suited for use with a wide variety of pro video capture, audio interface, SAS or SATA HBA, 16Gb or 8Gb Fibre Channel, 10 Gigabit Ethernet, and RAID controller PCIe cards, allowing them to connect with Thunderbolt-enabled iMac, Mac mini, MacBook Air, and MacBook Pro computers, as well as Mac Pro computers that lack PCIe expansion slots. Plus, the Echo Express SE I's dual Thunderbolt 2 ports not only support full-bandwidth connectivity with 20Gbps Thunderbolt 2-equipped host computers, but provide full backward compatibility with 10Gbps Thunderbolt-equipped computers and devices, and support daisy-chaining of other Thunderbolt 2 and Thunderbolt devices.

Today LaCie, the premium brand of Seagate Technology plc (NASDAQ: STX), announced the addition of USB-C technology to its Porsche Design Mobile Drive. This product combines the ease of use of USB-C with the proven speed, style and durability of the LaCie Porsche Design line, making it the perfect match for the latest MacBook.

The LaCie Mobile Drive features a USB-C port - the user-friendly connector of the future. This new technology makes the LaCie Mobile Drive incredibly easy to connect, since both ends of the cable are identical and the connector is reversible. As a result, there is no need to worry about which end goes to which device or about plugging it in upside down.

Apple today updated the 13-inch MacBook Pro with Retina display with the all-new Force Touch trackpad, fifth generation Intel Core processors and Intel Iris Graphics 6100, two times faster flash and longer battery life, bringing even more performance and capabilities to our pro customers.* Apple also today updated the 11-inch and 13-inch MacBook Air with fifth generation Intel Core processors, Intel HD Graphics 6000, and Thunderbolt 2, and added up to two times faster flash to the 13-inch MacBook Air, making the perfect everyday notebooks even better.

"Today the popular 13-inch MacBook Pro with Retina display, 11-inch MacBook Air and 13-inch MacBook Air all received significant upgrades," said Philip Schiller, Apple's senior vice president of Worldwide Marketing. "The 13-inch MacBook Pro has been updated with the latest processors, more powerful graphics, faster flash, longer battery life and the all-new Force Touch trackpad. We're also bringing the latest processors and graphics, and faster Thunderbolt 2 to the 11-inch and 13-inch MacBook Air, as well as up to two times faster flash to the 13-inch MacBook Air."

Apple announced its slimmest MacBook yet, equipped with the Retina display. Barely ripping the scales at 1 kg, just 13.1 mm thin (at its thickest point). Dressed in an all-metal unibody, including the antenna. Bolstered by a slimmer "butterfly" keyboard that's slimmer and more precise; and a new 12-inch Retina display with 2304 x 1440 pixels resolution; and a slimmer Taptic-engine backed trackpad. The best part? It's versatile connector that combines power, USB-C (10 Gb/s), DisplayPort, Thunderbolt, and more.

Under the hood, the MacBook Retina features a completely fanless design, and a logic board that's 67% smaller than the previous generation. The notebook is driven by an Intel Core M processor (5W TDP). With a new space-efficient layered battery, it offers 24-hour battery life, including 10 hours video playback. Storage is care of a 256 GB PCIe SSD. Connectivity includes 802.11 ac and Bluetooth 4.0. And then there's OS X "Yosemite." The MacBook Retina comes in silver, space-gray, and gold. Prices start at US $1,299 for the base-model with 8 GB RAM, 1.1-2.4 GHz processor, 256 GB SSD storage; and $1,599 for a 1.2-2.6 GHz processor, 8 GB of RAM, and 512 GB storage.

Apple's next entry to its pathbreaking ultra-portable notebook, the MacBook Air, will be a new 12-inch screen size version. As with every new MacBook Air release for the past two years, there's talk of a screen resolution jump to "Retina" standards. Apple is preparing other cutting-edge hardware updates.

To begin with, Apple will tap Intel's latest Core M "Broadwell-U" chip, an SoC that combines a dual-core "Broadwell" CPU with graphics, a dual-channel DDR3L IMC, and system agent onto a single chip, with an overall TDP of 15W. Apple is working on a new fanless cooling system for this chip. The other big feature-set upgrade is the USB 3.1 port, which Intel plans to launch with the system agent for its next processor platform. USB 3.1 doubles bandwidth to 10 Gbps, and steps up power-delivery, letting you charge your portable devices faster.

Angelbird, Austria's premium SSD manufacturer, is now offering the SSD wrk and SSD wrk for Mac with 1 terabyte of storage. The new drives combine the highest storage capacity with great performance, robustness and efficiency in an ultra-slim aluminum chassis - making it the perfect choice to upgrade a Mac, MacBook, MacBook pro, PC or Notebook.

Angelbird has made no compromises in quality for its new SSD wrk models, which boast an ultra-fast SATA 3.1 6Gb/s interface that is also fully downward compatible with legacy computers and operating systems. The SSD wrk uses the SMI 2246EN controller and the case is made of high-quality matt-black anodized aluminum and houses custom-packed multi-level-cell NANDs. The maximum read and write speeds are 564 and 456 megabytes per second. The new 1-terabyte versions reach 72.000 IOPS (Input/Output Operations per Second). With a height of only 7 millimeters the SSD wrk 1 terabyte fits even into the slimmest notebook or desktop case.

Angelbird, Austria's premium SSD manufacturer and hardwrk, specialist for MacBook Upgrade Kits, now offer an attractive bundle containing a SSD wrk for Mac and a SATA3 Adapter Kit for MacBook (Pro).

The bundle allows users to benefit from all the advantages of the SSD wrk for Mac and the SATA3 Adapter Kit for MacBook (Pro). Angelbird's SSD wrk for Mac is the only third party SSD that supports TRIM for Mac out of the box. The combination with hardwrks SATA3 Adapter Kit for MacBook (Pro) allows for interesting configuration options. You can either use the strong performance of the SSD wrk for Mac in a set-up that is designed for maximum speed or in a Fusion Drive. Customers can choose between the capacities 128 GB, 256 GB and 512 GB.

HighPoint Technologies has launched the newest member of its comprehensive RocketStor 6300 Thunderbolt 2 Adapter series - the RocketStor 6361A Single-PCIe slot Thunderbolt 2 Expansion Chassis. The RocketStor 6361A is a ruggedly constructed, ultra-slim PCIe Expansion solution designed for Thunderbolt and Thunderbolt 2 capable Mac platforms, and delivers dedicated 20Gb/s bandwidth for PCIe interface cards such as Media Capture, 10Gb/s Ethernet, Fibre Channel, or external Storage/RAID controllers. The RocketStor 6361A is ideal for customers that need to maximize Thunderbolt 2 transfer bandwidth for high-performance workflows.

The RocketStor 6361A may be the industry's most compact and lightweight PCIe expansion solution. The unit is only 2.3" wide, stands less than 7 inches tall, and weighs less than 4 lbs, yet is capable of supporting full-sized PCIe cards; an ideal solution for high-performance, compact and portable Mac platforms such as the Mac mini, MacBook and MacBook Air.

Today, OWC expanded its award-winning line of high-performance SSDs in capacities ranging from 120GB to 480GB for the MacBook Air 2010-2012 and the MacBook Pro with Retina display 2012-2013. The new upgrade options deliver even greater affordability and are backed by the support and expertise OWC is known for around the world.

Aura and Aura Pro SSD: The Easy Drive Upgrade for Air and Retina
Aura and Aura Pro SSD (Flash) drive upgrades provide an easy and economical path versus buying a new laptop to achieve greater performance and/or internal drive capacity. Repurpose the original factory drive with a sleek, award-winning Envoy/Envoy Pro external enclosure included with complete DIY Kits.

Apple today updated MacBook Air with faster processors and lower prices, making the perfect everyday notebook an even better value. Now starting at $899, MacBook Air features powerful processors, fast flash storage, 802.11ac Wi-Fi, up to 12 hours of battery life and Apple's iLife and iWork apps, giving you everything you need to handle all your work, all day long.

"With MacBook Air starting at $899, there's no reason to settle for anything less than a Mac," said Philip Schiller, Apple's senior vice president of Worldwide Marketing. "Macs have never been more popular, and today we've boosted the performance and lowered the price of MacBook Air so even more people can experience the perfect everyday notebook."

Transcend Information, Inc. (Transcend), a worldwide leader in storage and multimedia products, is proud to announce the launch of its JetDrive SSD Upgrade Kits aimed at MacBook computers. The JetDrive Upgrade Kits are ideal for professional photographers, videographers, and graphic artists looking to enhance the performance and capacity of their MacBook system, and even includes an easy-to-use drive enclosure for converting the original SSD or HDD into a new USB 3.0 portable storage device.

Faster Performance and Increased Storage
Built on the next-generation SATA III 6 Gb/s interface to achieve lightning-fast transfer speeds of up to 560 MB/s, upgrading to a Transcend JetDrive SSD translates into faster system boot up and application launch times, while offering the lag-free responsiveness and stability necessary for data-intensive computing and advanced gaming. Moreover, the newly-released SSDs are available in capacities of up to 960 GB, offering the perfect combination of speed and high-density storage.