NVIDIA today announced support for Sony Computer Entertainment's PlayStation4 with the popular NVIDIA PhysX and NVIDIA APEX software development kits (SDKs). Game designers use PhysX and APEX technologies for collision detection and simulation of rigid bodies, clothing, fluids, particle systems and more across a wide range of platforms, including desktop PCs, game consoles, and mobile and handheld devices.

NVIDIA PhysX technology is the world's most pervasive physics solution for designing real-time, real-world effects into interactive entertainment titles. The PhysX development environment gives developers unprecedented control over the look of their final in-game interactivity.

The recently launched P2742G, a 17-inch gaming notebook from GIGABYTE is the premium gaming notebook that packs incredible power and gives consumers amazing options for hardcore games. The P2742G combines Windows 8 which is more intuitive and allows you to easily find what you need, a powerful 3rd generation Intel Core i7 processor, NVIDIA GeForce GTX 660M GPU, and two gigantic storage bays to give gamers lightning speed performance, accessibility and playability. Designed for gamers to deliver an unparalleled gaming experience, the P2742G comes in two colors: eye-catching orange and svelte black. Be the envy of everyone when you show up with your gaming notebook for that next LAN party.

Powered by an unrivaled 3rd Generation Intel Core i7 Quad-Core Processor that delivers screaming fast performance coupled with a high-end NVIDIA GeForce GTX 660M GDDR5 2GB graphics processor that supports NVIDIA Optimus, NVIDIA PhysX and DirectX 11 Technology, the P2742G provides an unprecedented gaming experience even for the most graphics-laden games. Experience smoother textures, mind blowing realism, faster FPS rates, and eliminate image tearing when playing your favorite game. The P2742G scores an impressive 12,193 on 3DMark Vantage.

Countering AMD's ' Never Settle' driver (the Catalyst 12.11), NVIDIA has today rolled out a new graphics driver that delivers performance improvements of up to 15% for GeForce GTX 600 Series cards. The driver in question is called GeForce 310.33, it comes in beta form, and it features support for GeForce 8, 9, 100, 200, 300, 400, 500 and 600 Family cards.

Download: GeForce 310.33 Beta (Windows 7/8 64-bit)

KFA2 a leading manufacturer of graphics cards based on NVIDIA GPUs, announced today the KFA2 GeForce GTX 660 EX OC and KFA2 GeForce GTX 650 EX OC graphics cards, both cards offering mainstream PC gamers access to the latest advances in GPU technology and unheard of levels of graphics power without breaking the bank. The improved power handling and ultra-efficient cooling of KFA2's custom designs result in incredible overclocking potential with energy efficiency in mind. These aspects combine to deliver even better performance, low power requirements and fantastic overall value.

The KFA2 GeForce GTX 660 EX OC 2GB edition, similar foundation of the previous Ti version, fitted with a newly designed custom PCB, including an improved layout for more efficient signal path, high quality shielded inductors to maintain cleaner signal and eliminate coil whine, and thru-board ventilation to help keep power regulating components cool. The cooler consists of a dual fan system which has been optimized to keep fan noise to an absolute minimum at high speeds. Beneath the fans, a high surface area aluminum heat sink with triple heat pipes maintains very cool GPU temps even under extended run times with heavy workload.

PNY Technologies, Inc. ("PNY") today announced the XLR8 GeForce GTX 660 Ti 2048MB GDDR5 graphics card. The GeForce GTX 660 Ti adds a new dimension to the game-changing NVIDIA Kepler-powered family of graphics cards by delivering the ideal fusion of performance, power efficiency, and affordability. Get the weapon of choice for gamers - the GeForce GTX 660 Ti. Designed to deliver faster, more power-efficient graphics performance for a smoother, richer gaming experience, PNY's latest graphics card is bursting with innovative NVIDIA gaming technologies.

MSI has received high marks from all quarters for its high-end gaming laptops, including being selected for Innovations Honorees at the CES 2012 and being named as the only winner of three awards at Computex 2012. Now, MSI is introducing the GT70 and GT60-the ultimate in next-generation gaming notebooks. They feature Intel's third gen quad core processor and new generation Nvidia GeForce GTX 680M discrete graphics card-the fastest one of its kind on the planet. Specially designed to meet the extreme demands of extreme gamers around the world. These killer notebooks also boast awesome peripherals.

NVIDIA released the GeForce 304.48 Beta software suite, which include game-specific performance improvements, and fixes for bugs related to recently launched hardware. To begin with, GeForce 304.48 Beta claims performance improvements as high as 18%. The improvements are tested on GeForce GTX 680 and GeForce GTX 560, and are specific to game titles such as Batman Arkham City, Dragon Age 2, Lost Planet 2, STALKER: Call of Pripyat; SLI profiles were improved for games such as Battlefield 3 and The Witcher 2. The exact performance improvement numbers claimed by NVIDIA are charted below.

In addition to performance improvements, NVIDIA released fixes for outstanding issues, such as micro-stutter noted by some GeForce GTX 600 "Kepler" users in games with v-sync enabled; under-clocking of factory-overclocked graphics cards by certain manufacturers; and a performance issue with Total War: Shogun 2, with its latest patch enabled. NVIDIA also added and improved SLI profiles for a large selection of games.DOWNLOAD: NVIDIA GeForce 304.48 Beta

The complete change-log follows.

NVIDIA today brings its next-generation NVIDIA Kepler graphics architecture to the top of the GeForce notebook GPU lineup, with the launch of the NVIDIA GeForce GTX 680M. The fastest, most advanced gaming notebook GPU ever built, the GTX 680M GPU delivers unprecedented performance, incredible power efficiency and the world's most advanced gaming technology.

"The GeForce GTX 680M is the fastest mobile GPU ever, but it's more than just a speed king," said Rene Haas, vice president and general manager of the notebook business unit at NVIDIA. "It also offers an entire arsenal of next-gen gaming technology, along with Optimus technology for extended battery life."

The new GTX680 Black Series graphics card from Elitegroup (ECS) combines graphics power, rock solid reliability, low noise and tweakability in one unbeatable package. Screaming fast graphics performance and innovative thermal design means it won't even break a sweat running the lastest games, and it's ready for the next generation, too. GTX680 harnesses the raw power of the latest NVIDIA GeForce GTX 680 GPU, backed by the stability of ECS Nonstop Certification. Combine the GTX680 with an ECS Black Series motherboard for the ultimate gaming platform.

As a world-renowned market leader, Gainward officially introduces Gainward GeForce GT 600 series graphics accelerators for the mainstream discrete VGA market -- Gainward GeForce GT 630, GeForce GT 620 & GeForce GT 610. The new GeForce GT 600 series offer better productivity and efficiency, provides smooth graphics in your games and multimedia contents while staying cool and power efficient. It is with the full support of latest DirectX 11 multimedia gaming standard and is supplied with Gainward components for greatest stability. Gainward GeForce GT 600 series are the ideal solution for price-performance conscience users with high demands.

PNY Technologies, Inc. today introduced the NVIDIA Verto GeForce GT 600-Series which includes the GeForce GT 630 2048 MB, GT 620 1024 MB, and GT 610 1024 MB graphics cards.

The PNY GeForce GT 600-series graphics cards are designed to deliver a premium multimedia experience and reliable entry-level gaming, all at an affordable price. Designed from the ground up for DirectX 11 gaming, this latest series of PNY graphics cards offer faster, more immersive performance in many popular gaming or visualization applications. The on-board HDMI port allows for easy connectivity to any HDMI enabled computer monitor or television.

PNY Technologies, Inc. ("PNY") today introduced the XLR8 GeForce GTX 670 2048MB GDDR5 graphics card. The GTX 670 delivers state-of-the-art features and technologies found only in the newest NVIDIA Kepler architecture to redefine smooth, seamless, lifelike gaming.

The PNY XLR8 GeForce GTX 670 was designed to produce faster, more power-efficient performance and is 30% faster than the previous generation graphics card. PNY will offer consumers a value-added bundle: the GTX 670 graphics card coupled with a PNY High Speed Thin HDMI Cable. The HDMI cable connects the GTX 670 directly to an HDTV or monitor for maximum high definition 1080p gaming.

ORIGIN PC is excited to announce the launch of the new NVIDIA GeForce GTX 670 graphics card to their award-winning desktops. The GeForce GTX 670 graphics card taps into the powerful new GeForce architecture to deliver a faster and smoother gaming experience. It also brings richer gaming environments to life with support from the latest NVIDIA advancements like surround multi-monitor gaming on a single card, supercharged PhysX, 3D Vision and SLI technology.

"ORIGIN PC is always excited to launch the latest NVIDIA GeForce GTX Graphics Cards and the GTX 670 is a nice addition to our award-winning desktops because of its game-changing innovation' says Kevin Wasielewski, CEO/Co-Founder of ORIGIN PC.

Eurocom Corporation, a developer of long lifespan, fully upgradable notebooks, Mobile Workstations and Mobile Servers is shipping the NVIDIA GeForce GTX 660M in its line of Mobile Workstations and High Performance Notebooks.

The addition of the NVIDIA GeFore GTX 660M, currently the highest performing Kepler mobile solution from NVIDIA, gives Eurocom customers a more complete choice of video processor options to configure into their new Eurocom system or upgrade into their existing system. The addition of the NVIDIA GeForce 660M GPUs in single and SLI offers users another choice of video processor options to Eurocom customers to choose nearly any preference or performance level.

MSI has received high marks from all quarters for its high-end gaming laptops, including being selected for Innovations Honorees at the CES 2012, the IT industry's equivalent of an Oscar. Now, MSI is introducing the GE60 and GE70-the ultimate in next generation gaming notebooks. They feature Intel's latest quad core processor and new generation NVIDIA GeForce GT 650M discrete graphics card. Specially designed to meet the extreme demands of extreme gamers around the world. These killer notebooks also boast awesome peripherals.

China's leading mobile Internet company KONGZHONG Corporation and the world leader in visual computing technology industry NVIDIA officially announced the agreement on a strategic cooperation. The cooperation of the two sides in technology, channel and marketing will be implemented in PC online game and mobile online game areas.

After 10 years of development, online gaming in China has evolved into a dozen games available every day from the earlier resource-scarcity in the industry which produced dozens of games just annually. Nowadays, online game users have higher requirements on the game quality, particularly on the game's graphics and game play. They want visual effects of online games that can be compared with the graphic expressiveness of a console game.

Today AVADirect, a leading custom computer manufacturer, announced that they are now selling the new Nvidia GTX 675M graphics processing unit. The GTX 675M is based off of the previous 580M graphics processing unit that Nvidia integrated in mobile platforms in the past year. They produced ground-breaking performance benchmarks, and reached a whole new level of capabilities that were not tapped by the graphics community, until now. The GTX 675M promises to breach the mobile performance barrier and leave less to be desired.

Palit Microsystems Ltd, the leading graphics card manufacturer, announced a brand new Jetstream series at the GeForce GTX 680 The Palit Jetstream series of graphics cards features innovative cooling and an optimized product design to deliver gamers the ultimate gaming experience. As the latest and most powerful GPU in the series, the Palit Jetstream GeForce GTX 680 Jetstream guarantees gamers cutting-edge performance and an explosive new gaming experience.

The factory overclocked Palit GeForce GTX 680 Jetstream is at boost clock 1150 MHz that is +92 MHz than the standard speed and 2GB GDDR5 memory clock is set at 6300 MHz (+292 MHz higher). Equipped with the Jetstream cooler and optimized product design, Palit GeForce GTX680 Jetstream performs 12.5% higher at 3DMark11 Xscore and average 10% higher among all hot gaming titles.

Eurocom is supporting the new line of high performance GeForce GPUs from NVIDIA including the NVIDIA GeForce GTX 675M, 670M and 660 in single and SLI configurations in select models. Eurocom will also be supporting the NVIDIA GeForce GT 650M in select Optimus models.

The addition of the NVIDIA GeForce GTX and GT series GPU offers users new levels of high performance GPUs for computing in single and SLI (dual) configurations in new Eurocom notebooks based on next generation Intel technology. The new NVIDIA 600 series GPUs will complement the NVIDIA Quadro GPUs, already offered by Eurocom to its professional clients. NVIDIA GeForce GTX 675M comes with 2 GB of DDR5 memory, 384 CUDA cores with the GPU running at 620 Mhz for the utmost in graphics performance. Eurocom will be utilizing NVIDIA 3D technology in single and SLI configurations to improve overall graphics and 3D professional capability with enhanced performance. The NVIDIA GeForce GTX 670M comes with 1.5 GB DDR5 memory, 336 CUDA cores with the GPU running at 598 MHz. NVIDIA's GeForce GTX 660M comes with 1.5 GB DDR5 memory, 384 CUDA cores, with the GPU running at 835 MHz.

MSI's upcoming G-Series notebooks will be based on the latest NVIDIA GeForce GTX 670M for the GT60 and GT70 and the GeForce GT 650M discrete mobile graphics chips for the GE60 and GE70 and will also include the powerful 3rd Generation Intel Core processors. Combined with all other features, like MSI's exclusive GPU Boost powered by NVIDIA Optimus, Dynaudio speakers and the SteelSeries keyboard, these notebooks are ready for all current and upcoming games and are simply the perfect choice for gamers.

Inno3D is thrilled to announce the launch of the much anticipated Inno3D GeForce GTX 680, the world's fastest , most efficient GPU ever built. The Inno3D GeForce GTX 680 delivers more than just the state-of-the-art features and technology. It gives you truly game-changing performance that taps into the powerful next-generation GeForce architecture to redefine smooth, seamless, lifelike gaming.

Since the GTX 680 will be launched later today, NVIDIA has decided to go ahead and publish the first (official) driver that supports its Kepler-powered card. Known as 301.10, this driver is WHQL certified, it only knows the GeForce GTX 680 (you'll need a modified inf file for 'expanded' support), and is bundled with the PhysX System Software v9.12.0213 (plus HD Audio v1.3.12.0).

GeForce 301.10 WHQL (Windows 7/Vista 32-bit) / GeForce 301.10 WHQL (Windows 7/Vista 64-bit)

NVIDIA Corp. has now made available the first WHQL driver of the R295 family, the GeForce 295.73. This release comes with support for GeForce 6, 7, 8, 9, 100, 200, 300, 400 and 500 Series cards, and for ION GPUs, it's bundled with the PhysX System Software v9.12.0209, and features the following highlights:

- Game-changing performance boost of up to 45% in The Elder Scrolls V: Skyrim, "the fastest selling title in Steam's history"
- Up to 2x performance Mass Effect 3 with SLI technology.
- GeForce-exclusive quality enhancements with ambient occlusion support for Call of Duty: Modern Warfare 3, Diablo III, and The Elder Scrolls V: Skyrim.
- New 3D Vision and SLI profiles for over 50 titles.
- New PhysX software for the best experience in top PhysX titles like Alice: Madness Returns and Batman: Arkham City.

Download: Windows 7/Vista (32-bit) / Windows 7/Vista (64-bit) / Windows XP (32-bit) / Windows XP (64-bit)

On the website of PDXLAN, a popular annual gaming LAN event, the organizers posted that NVIDIA and Gearbox Software are bringing something "really special", and that attendees are in for a treat that "will blow their mind" (sic). The more likely possibility is that the two unveil a new Gearbox title which is takes advantage of NVIDIA PhysX; the much-lesser likely possibility is that NVIDIA will demo this game on unannounced hardware. NVIDIA is known for unveiling new hardware to small crowds at gaming events such as these, and we wouldn't be surprised if NVIDIA does something similar.

Leaving AMD to deliver on the hardware front, NVIDIA has today rolled out its first official graphics driver of 2012, the beta-tagged GeForce 295.51. This build has support for GeForce 6, 7, 8, 9, 100, 200, 300, 400, and 500 series desktop cards and for ION GPUs, it comes with updated versions of the PhysX software (v9.11.1111) and HD Audio driver (1.3.12.0), and it brings new and up-to-date SLI and 3D Vision profiles.

Windows 7/Vista 32-bit / Windows 7/Vista 64-bit / Windows XP 32-bit / Windows XP 64-bit