A GIGABYTE product manager revealed the MSRP pricing of the company's upcoming custom-design GeForce GTX 1080 Ti graphics card lineup, including those of its Aorus branded cards. The lineup starts with the GIGABYTE GeForce GTX 1080 Ti Gaming OC, a custom-design card with a WindForce 3X cooling solution and a custom-design PCB, besides a minor factory-overclock, priced at USD $699, the same price as reference-design GTX 1080 Ti Founders Edition. Next up, is the Aorus GeForce GTX 1080 Ti (non-Xtreme Edition), which has been detailed in our older article. This card is priced at $719, a mere $20 premium over NVIDIA's baseline pricing. You get significantly better cooling and OC headroom. Lastly, you have the range-topping Aorus GeForce GTX 1080 Ti Xtreme Edition, priced at $749, a $50 premium over baseline. This card comes with GIGABYTE's highest factory-overclock for this GPU. All prices exclude taxes. The cards will start selling from the 31st of March.

DRAMeXchange, a division of TrendForce, today reported that the average contract price of 4GB PC DRAM modules increased over 20% between September and October of 2016 (jumping from US$14.5 to US$17.5) as DRAM suppliers completed their fourth-quarter contract negotiations with first-tier PC-OEMs.

These increases come as the result of production capacity gradually shifting from PC-centric DRAM towards mobile and server DRAM, which have seen tremendous growths in demand. In fact, PC DRAM memory accounts for less than 20% of overall DRAM production. The already low inventories of branded device makers go hand in hand with higher-than-expected demand for DRAM-carrying products. And this higher demand comes after the PC DRAM market being severely undersupplied in the second half of 2016. The result: an across-the-board price upturn for all types of DRAM.

A Spanish-based hardware site has just outed what they claim to be AMD's upcoming R7 Ryzen chips' pricing, and if true, these seem to spell a spectacular amount of value (if performance is at the rumored and expected range, naturally).

As it is, the prices cover only three models of AMD's overall Ryzen line-up, namely, the R7 1800X, the R7 1700X and the non-X, R7 1700 (all 8-core, 16-thread parts). According to the source, these chips will feature base clocks in the order of 4 GHz for the 1800X; 3.8 GHz for the 1700X; and 3.7 GHz for the 1700. Overall european pricing (including taxes) is set at €599.99 for the 1800X; €469.99 for the 1700X; and a "measly" €389.95 for the 1700. As always, you can expect US pricing to be even more competitive; perhaps a $349 pricing for the 1700 chip (which also carries a 65W TDP to boot).

From this, and considering all AMD Ryzen processors will be multiplier-unlocked, we can surmise that the 1700 should be quite a steal at this pricing. And this also bodes well for AMD's upcoming 6-core, 12-thread R5 processors - status-quo upsetting at an affordable price-point, anyone?