Apple's 15-inch MacBook Air Unit Sales Reportedly Lower than Expected
Apple introduced its 15‑inch MacBook Air at June's WWDC23 event—the giant multinational technology had taken feedback from its customer base, and followed through by rolling out a larger version of the existing M2-based 13-inch model. That appeasement could be a wasted effort, given the latest rumors emerging from Asia. DigiTimes has gathered information from sources within Apple's supply chain—they claim that "the 15-inch MacBook Air...reportedly didn't meet customer demand expectations. There are even calls for the supply chain to put shipments on hold."
The 15-inch MacBook Air's shipment volume for July is reportedly 50% short of the company's original projection, with a broad downturn in the global notebook market factoring in as a reason for sluggish sales. The model's $1299 starting price appears to be quite reasonable at first glance, but the entry point only gives you a spec consisting of non-upgradable 8 GB (unified) RAM and 256 GB solid state storage. A discerning buyer is semi-forced to shell out closer to $2000 for a more competitive configuration, comparable to the closest Window 11 slimline laptops. The high asking prices, on top of a mixed reception around launch time have done the 15-inch MacBook Air few favors. Apple enthusiasts are probably saving up and waiting for the arrival of upcoming M3 chipset-equipped models. DigiTimes reckons that an "upcoming announcement" regarding a next-gen MacBook Pro is due very soon.
The 15-inch MacBook Air's shipment volume for July is reportedly 50% short of the company's original projection, with a broad downturn in the global notebook market factoring in as a reason for sluggish sales. The model's $1299 starting price appears to be quite reasonable at first glance, but the entry point only gives you a spec consisting of non-upgradable 8 GB (unified) RAM and 256 GB solid state storage. A discerning buyer is semi-forced to shell out closer to $2000 for a more competitive configuration, comparable to the closest Window 11 slimline laptops. The high asking prices, on top of a mixed reception around launch time have done the 15-inch MacBook Air few favors. Apple enthusiasts are probably saving up and waiting for the arrival of upcoming M3 chipset-equipped models. DigiTimes reckons that an "upcoming announcement" regarding a next-gen MacBook Pro is due very soon.