Lexar, a leading global brand of flash memory solutions, today announced the 512GB Lexar High-Performance 633x microSDXC UHS-I card meets the Application Performance Class 2 (A2) requirements from the latest SD Association's 6.0 specifications. The card is the largest capacity A2 microSD card on the market.

A2 allows app-intensive users to experience higher minimum random write speed of 2000 IOPS and minimum read speed of 4000 IOPS*. This ensures blazing speed to run and store apps directly on the A2 memory cards using Android Adoptable storage enabled devices. A2 cards will be identified with the App Performance Class symbol making it easy to recognize and maximize the devices potential.

Kingston Digital, Inc., the Flash memory affiliate of Kingston Technology Company, Inc., a world leader in memory products and technology solutions, announced today a 256 GB capacity addition to its 'Canvas' React Flash memory microSD card line. With the new capacity consumers will now have a complete range from 32 GB to 256 GB to fit their storage and performance needs.

Kingston's Canvas React line of microSD cards are designed to be the solution shooters need when capturing photos continuously in burst mode or stunning 4K video where the action does not stop. It gives users the flexibility to experience more and worry less about running out of space on their device. The cards are designed to deliver the speed, capacity, and durability needed for life's memories, even in the most extreme conditions. With Class 10 UHS-I U3 speeds up to 100 MB/s read and 80 MB/s write, users have the freedom to capture adventures in full HD or record in 4K on their DSLR, mirrorless camera or premium smartphone.

The most beautiful memories deserve preservation with the highest video specifications! The high-speed memory cards microSDXC UHS-I U3 V30 and the microSDHC UHS-I U1 V10 launched by Apacer are equipped with multiple protections and high durability to ensure uninterrupted video recording in the harsh environments! Offered in a maximum capacity of 256GB, the V30 memory card complies with SD Association's latest UHS Video Speed Class 30 (V30) standard, meaning it can record at a minimum speed of 30MB per second to support 4K Ultra HD and 3D video recording and high-speed continuous shooting. Available in 16GB and 32GB, the V10 memory card supports Full HD recording demand and is perfect for devices requiring prolonged recording, such as dash cams and sports cameras.

The demand for 4K video recording has been escalating as sports and aerial photography has become a fashion in recent years. Although high-resolution videos bring more details and make images more vivid, the size of 4K video files also increases, dedicated high-speed memory cards are needed to ensure the perfect storage of every screen. With support for the continuous high-speed mode and a maximum reading speed of 100MB per second, Apacer V30 memory card is tailored for 4K video recording to significantly reduce file transmission time. It is now available in 64GB, 128GB, and 256GB to offer a maximum of 5.8 hours of 4K recording. Coupled with professional video recorders, smartphones, and digital cameras, users can capture every wonderful moment in daily life.

The world's leading memory brand TEAMGROUP today announced the release of Dash Card, a memory card specially made for dashboard cameras. It is designed to offer long term and stable storage performance and high compatibility with dashboard cameras on the market. Having passed rigorous quality tests and compatibility verifications, it is proven to be dashcam's best partner for memory storage.

TEAMGROUP's Dash Card is a memory card which carefully designed for dashboard cameras and video surveillance. With UHS-I U1 (Class 10) specification, it allows dashboard camera to record Full HD 1080p (30fps) high quality video without any lag or unsmooth motions. It can record driving images or crucial moments clearly and provided as evidence to clarify the cause and responsibility of the accident. Dash Card has passed compatibility verifications with many major dashboard cameras on the market, and it was also tested respectively for functions such as video record, photo, etc. It has high compatibility, long term and stable storage performance that can completely record the trip and crucial images. Driving safety of consumers can be guaranteed; moreover, the rights and interest can also be protected in crucial moments. It is the most powerful backing when it comes to record driving.

The SD Association announced today SD Express which adds the popular PCI Express and NVMe interfaces to the legacy SD interface. The PCIe interface delivering a 985 megabytes per second (MB/s) maximum data transfer rate and the NVMe upper layer protocol enables advanced memory access mechanism, enabling a new world of opportunities for the popular SD memory card. In addition, the maximum storage capacity in SD memory cards grows from 2 TB with SDXC to 128 TB with the new SD Ultra Capacity (SDUC) card. These innovations maintain the SDA's commitment to backward compatibility and are part of the new SD 7.0 specification.

"SD Express' use of popular PCIe and NVMe interfaces to deliver faster transfer speeds is a savvy choice since both protocols are widely used in the industry today and creates a compelling choice for devices of all types," said Mats Larsson, Senior Market Analyst at Futuresource. "The SD Association has a robust ecosystem with a strong history of integrating SD innovations and has earned the trust of consumers around the world."

Kingston Digital, Inc., the Flash memory affiliate of Kingston Technology Company, Inc., a world leader in memory products and technology solutions, announced today its new series of 'Canvas' Flash memory cards. Canvas will offer three different variations in both SD and microSD cards: Select, Go, and React to suit consumers' needs.

With the Canvas line of memory cards, users and creators can choose the best storage medium available. The cards are designed to provide the reliability, flexibility and performance needed for any project. Along with tested durability, users will have the confidence to bring Canvas cards wherever their imagination takes them.

As mobile content and applications grow increasingly sophisticated, Western Digital Corporation is transforming the mobile experience with new industry-leading mobile solutions designed to enable consumers to better capture, share and enjoy rich content on their devices. At Mobile World Congress, the company is releasing the world's fastest UHS-I flash memory card, the 400GB SanDisk Extreme UHS-I microSDXC card, and demonstrating the future of flash memory card technology with Peripheral Component Interconnect Express (PCIe)-enabled cards, designed to deliver the performance required for the next wave of data and content-intensive applications.

Whether it's exploring a new world in an immersive virtual reality app, or capturing 4K footage on a smartphone or drone, consumers can count on Western Digital to deliver even more robust mobile flash memory technology that offers them a premium experience on their favorite device.

Integral has done it again as they did before in the 256 GB MicroSD card release: their new, announced 512 GB MicroSD will officially be the biggest (and first) of its kind in the tech world when it comes around to retail shelves next February. Integral is a company that specializes in memory products, and already has 2 TB M.2 SSD releases under its belt as well. And it will also be the smallest-ever 512 GB storage card medium.

Now, I understand that MicroSD cards aren't exactly what we here at TPU boot our website to look at; however, I take this opportunity to just invite our readers to stare in awe at how far ahead we've come since the time of 3½-inch floppy disks. The previous biggest MicroSD card record-holder was Sandisk, with their 400 GB offering; and still is the fastest of the high-capacity MicroSD cards at 100 MB/s. However, Integral's MicroSD is no slouch either, still managing to deliver 80 MB/s max speeds, with a minimum 10 MB/s writes guaranteed (it's classified as an SDXC UHS-I U1 card, and meets the V10 standard for video transfer rates, so it's designed to capture full HD video off cameras). Expect this tiny MicroSD to deliver quite the blow to your monthly earnings should you be looking to buy it come February, though. And I do hope you never lose it.

Western Digital Corporation, a global data storage technology and solutions leader, today announced its 400 GB SanDisk Ultra microSDXC UHS-I card, the world's highest-capacity microSD card for use in mobile devices. Two years after introducing its record-breaking 200 GB SanDisk Ultra microSDXC card, Western Digital has doubled the capacity within the same tiny form factor. Keeping up with the demands of today's mobile-centric lifestyle, the new SanDisk microSD card provides consumers with the freedom to capture, save and share photos, videos and apps, and enjoy offline content - all without worrying about storage limitations.

"Mobile devices have become the epicenter of our lives, and consumers are now accustomed to using their smartphones for anything from entertainment to business. We are collecting and sharing massive amounts of data on smartphones, drones, tablets, PCs, laptops and more. We anticipate that storage needs will only continue to grow as people continue to expect more sophisticated features on their devices and desire higher quality content," Jeff Janukowicz, research vice president, IDC. "We estimate mobile device users worldwide will install over 150 billion applications alone this year, which require a ton of memory on all of our favorite devices."

ADATA Technology, a leading manufacturer of highperformance DRAM modules, NAND Flash products, and mobile accessories today confirmed that its Premier microSDXC/microSDHC UHS-I Class 10 cards now support the new SD Association A1 standard. Part of SD 5.1 specifications, A1 has been designed for running apps off external storage, going beyond traditional SD card uses such as accessing photos and video. At the same time, ADATA has also implemented V10 and V30 video recording capabilities on all of its Premier Pro microSD and SD cards, denoting at least 10MB/s and 30MB/s of video recording bandwidth, respectively.

An evolution long promoted by the SD Association, the A1 specification is part of SD 5.1 requirements. It shows that a microSD or SD card can support sufficiently high read speeds and IOPS counts to successfully run most apps without latency being an issue. In other words, A1 certified microSD and SD cards equal internal storage for app performance. They give users much greater freedom, as before apps were limited to internal storage even if large external storage was installed. With A1 and future specifications, users have the ability to install many more apps than would normally be the case, thanks to large add-in storage that is able to run said apps without compromise.

Sometimes bigger is better, especially when it comes to storage space. That is why SP/ Silicon Power, a leading provider of memory storage solutions, has added higher capacity memory cards with up to 256GB to its Superior Pro SDHC/SDXC UHS-I (U3) and Elite microSDHC/microSDXC UHS-I series. The latter one is for the mobile photo and video "junkies" among us. With 256GB extra storage, it's the perfect companion for Android smartphones and tablets, as it keeps them well equipped for storage devouring high-quality photo shooting or video recording on the go.

The Superior Pro SDXC UHS-I (U3) is indispensable for high-performance video and photography use and its 256GB capacity caters for the particularly high demand in storage space for 4K high-resolution Ultra HD video recording. UHS Speed Class 3 (U3) ensures smooth performance for the capture of excellent image quality.

Team Group, the world's leading memory brand, today announced the release of Go Card, a memory card made especially for action cameras. Team Group is continuously dedicated to satisfying our customers' needs in every respect. And now, to meet the huge demand for memory cards brought about by smart mobile devices, and consumers' requirements for speed and versatile usages, Team Group released Go Card, a memory card that has great versatility, excellent transfer performance and UHS-I Speed Class 3 (U3) compliant. Go Card is able to satisfy sports lovers by capturing and preserving all wonderful memories, while expanding the memory capacity of the action camera swiftly and easily.

Team Group's latest released GO Card is not only fast, high performance and rated UHS-I Speed Class 3 (U3), it is also the best companion for action camera users. With the performance Full HD and 4K high quality video needed, users are able to capture in 4K ultra high quality or 240 frames per second. The read speed of GO Card is up to 90MB/s, and the write speed is up to 45 MB/s. When using GO Card, you can immediately enjoy the smooth recording and video playback experience, freely capture wonderful moments in life.

SP/ Silicon Power, a leading provider of memory storage solutions, launches its new High Endurance microSDHC/microSDXC cards especially designed for car video recorders, security cameras and surveillance systems. These write-intensive applications crucially depend on the highest level of reliability to provide trustworthy proof in the most decisive moments. Equipped with high-quality MLC NAND flash chips, SP's new high Endurance micro SDHC/microSDXC card meets this special requirement by achieving up to 12,000 hours of 64 GB Full HD video recording.

Additional key features for reliable and speedy performance are the card's built- in error correction code (ECC) function technology for high data transmission safety and full support of Ultra High Speed Class 3 (U3) specification.

Kingston Digital, Inc., the Flash memory affiliate of Kingston Technology Company, Inc., the independent world leader in memory products, today announced the addition of the 256 GB capacity to its line of Class 10 UHS-I microSDHC / microSDXC cards. The large capacity and Class 10 UHS-I speed allows users to capture more photos (up to 64,000 12MP images) and HD videos (up to 976 minutes at 1080p 30 frames per second) without interruption.

The microSDHC / microSDXC Class 10 UHS-I is the smallest form factor SD card available and is the standard expandable storage option for many tablets, smartphones and action cameras. It is ideal for cinema-quality HD (1080p) video and reduces buffer time between shots when compared to Class 4 cards. The versatile card can withstand harsh environments for adventurous travelers as it is waterproof, temperature proof, shock and vibration proof and X-ray proof. Capacities of 16 GB to 256 GB make it easy to find the right card for one's needs and provides space for thousands of hi-res photos and hours of video.

Western Digital Corporation, a global storage technology and solutions leader, today unveiled its SanDisk 1TB terabyte (TB) SDXC card prototype at the world's leading trade fair for photo and video professionals. With increasing demand for high resolution content, such as 4K and 8K, the company continues to push the boundaries of technology with solutions that support the exponential growth of data-intensive production demands.

"Showcasing the most advanced imaging technologies is truly exciting for us," said Dinesh Bahal, vice president, product management, Content Solutions Business Unit, Western Digital. "Sixteen years ago we introduced the first SanDisk 64MB SD card and today we are enabling capacities of 1TB. Over the years our goal has remained the same; continue to innovate and set the pace for the imaging industry. The SanDisk 1TB SD card prototype represents another significant achievement as growth of high-resolution content and capacity-intensive applications such as virtual reality, video surveillance and 360 video, are progressing at astounding rates."

Western Digital Corporation, a global storage technology and solutions leader, today introduced a new suite of 256 gigabyte (GB) microSD cards, which includes the new 256GB SanDisk Extreme microSDXC UHS-I card - the fastest microSD card in its class. The new suite of cards also includes 256GB SanDisk Ultra microSDXC UHS-I card, Premium Edition, the first 256GB card optimized for mainstream consumers. The new additions deliver leading speed and capacity in a fingernail-sized card, giving smartphone, drone and action camera users the performance and capacity they need to capture professional-grade videos and photos without worrying about running out of space on their device.

"Our microSD cards are now at the center of many consumer devices, and we're excited to not only raise the bar with the launch of the world's fastest microSD card, but to also offer a family of 256GB microSD cards that give consumers the flexibility they need to capture life at its fullest," said Dinesh Bahal, vice president of SanDisk product marketing, Western Digital. "As a leading global storage provider with one of the most trusted flash brands, we take pride in transforming the way consumers capture, store and share their content."

Patriot, a leading manufacturer of consumer flash storage solutions, computer memory, SSDs, gaming peripherals and mobile accessories, today announced the release of the EP PRO-II SD and microSDXC cards. Equipped with UHS-II connectors, UHS Speed Class 3 and Class 10, the EP PRO-II cards will provide users with top of the line transfer speeds as well as ample storage.

Patriot's fastest cards to come to market, the EP PRO-II SDXC and EP PRO-II microSDXC cards offer users unrivaled data transfer speeds. With maximum read speeds of up to 280MB/s and maximum write speeds of up to 100MB/s the EP PRO-II cards will provide superior performance for professional videographers and photographers with advanced media devices such as the Panasonic Lumix GH4 and the Fujifilm X-T1. Available in 64GB to 512GB capacities in the EP PRO-II SDXC full card and 32GB to 128GB in the EP PRO-II microSDXC card, consumers will never miss a second due to a lack of storage space.

Integral Memory is first to market with a 256GB microSD card that offers a double portion of memory for storage hungry mobile devices. Recent generations of smartphones and tablets, demand increased capacity to save high-resolution photographs and video as well as to accommodate increasing numbers of app installs and music downloads.

The arrival of the new generation of microSDXC cards is set to deliver twice the memory capacity and the fast speeds required to manage Full HD resolution files without the fear of 'maxing out'. Smartphones and tablets fitted with the new 256GB capacity memory card can now accommodate 31 hours of Full HD footage or an equivalent 43,288 photographs, allowing consumers to worry less about running out of memory and to enjoy their devices more.

Transcend Information, Inc., a leading manufacturer of industrial-grade flash and DRAM products, is proud to announce the release of its industrial-grade SuperMLC microSD cards. Positioned between its SLC and MLC NAND flash offerings, Transcend's exclusive SuperMLC technology features a cost-effective solution that offers performance close to that of SLC NAND flash. The newly-released SuperMLC microSD cards boast high-performance, exceptional endurance, and wide temperature tolerance (-40°C to 85°C) at affordable prices, ideal for industrial applications such as medical devices, surveillance systems, and POS terminals.

Combining the benefits of both Single-Level Cell (SLC) and Multi-Level Cell (MLC) NAND flash, Transcend has successfully developed SuperMLC technology by reprogramming the two bits per cell of MLC into one bit per cell, greatly boosting its performance. The transfer speed of Transcend's new UHS-I Class 1 SuperMLC microSD cards can reach up to 95MB/s, double the speed of MLC flash chips. Although total capacity is reduced, SuperMLC offers a good balance for industrial applications that demand quality that is comparable to SLC NAND flash at a cost-effective price.

SanDisk Corporation, a global leader in flash storage solutions, today introduced the 128GB* SanDisk Extreme PLUS microSDXC card, one of the first microSD cards to carry the Works with GoPro verification. The new, higher capacity SanDisk Extreme PLUS microSDXC card is verified to deliver optimal performance and reliability when used with GoPro cameras, even under extreme conditions.

"We are proud to be one of the first companies to unveil a new offering that carries the Works with GoPro logo, as well as one of the first to have access to Works with GoPro verification tools," said Brian Pridgeon, director of retail product marketing, SanDisk. "We strive to deliver a great user experience that includes performance, reliability and the peace of mind that data is safely stored. The early testing and verification through this program further confirms our customers get the best possible user experience with their SanDisk cards and GoPro cameras."

Kingston Digital, Inc., the Flash memory affiliate of Kingston Technology Company, Inc., the independent world leader in memory products, today announced its microSD Action Camera UHS-I U3 (Speed Class 3) card. Its rugged performance and form factor make this microSD ideal for most action cameras including GoPro* and drones.

Featuring speeds of up to 90 MB/s read and 45 MB/s write, the new microSD Action Camera card captures life's every day adventures. The sustained performance allows outdoor enthusiasts to shoot in 4K or even 240 frames per second. It is available now in 16 GB and 32 GB capacities (64 GB ships next month) and can perform in any environment as it is waterproof, shock proof, X-ray proof and temperature proof. An optional SD card adapter lets users quickly and easily view footage on a PC, notebook or media reader.

Lexar, a leading global brand of flash memory products, today announced the new 200 GB Lexar High-Performance microSDXC UHS-I memory card. Designed for sports camcorders, tablets, and smartphones, the UHS-I, U1 microSDXC card has read transfer speeds up to 95 MB/s (633x) and can capture up to 17 hours of 4K and Full HD video; 33,000 photos; or 28,000 songs.

"Professional and everyday photographers are now more passionate about shooting high-quality video, on everything from digital SLRs to sports and aerial cameras," said Steffi Ho, product marketing manager, Lexar. "With the Lexar 200 GB microSDXC UHS-I card, photographers can continue to capture and store large amounts of content on the go, without having to worry about running out of space."

The SD Association (SDA), a global ecosystem of companies setting industry-leading memory card standards, today launched its fastest speed class, Video Speed Class, which also delivers real-time multi-file recording for many applications and supports the highest video resolutions and qualities available today. With Video Speed Class, 4K, 8K, 3D and 360 degree video recordings are now assured and accessible to consumers and professionals alike. Consumers will easily capture memories at their devices' best quality by following device manufacturer recommendations and matching the Video Speed Class mark on their device to an SD memory card with the same Video Speed Class mark. The new marks will appear on SDHC and SDXC UHS-I and UHS-II memory cards.

The new Video Speed Class maintains the tradition of ensuring guaranteed minimum performance levels as the familiar Speed Class and UHS Speed Class systems do today. Minimum speeds will range from 6MB to 90 MB per second. The fastest options, V60 and V90, support 8K resolution, while V6, V10 and V30 capture high-definition and 4K resolution. All speed classes guarantee minimum video recording speeds to ensure smooth video playback, so actual recording performance may be even faster.
"With Video Speed Class, SD device and memory card manufacturers can offer the highest-quality video recording to consumers and professionals that keep pace with the awesome video resolutions not only offered today, but anticipated tomorrow," said Brian Kumagai, president of the SDA. "New products leveraging the capabilities of Video Speed Class will be based on the high storage capacities offered by SDHC and SDXC memory cards."

SanDisk Corporation, a global leader in flash storage solutions, today introduced the world's fastest microSD card. The SanDisk Extreme PRO microSDXC UHS-II card enables action camera, drone and smartphone users to offload huge video files at unprecedented speeds.

"Action cameras are now the fastest-growing segment in digital imaging and drones are becoming increasingly popular, creating an opportunity for people to capture more high-capacity, high-quality 4K Ultra HD content," said Dinesh Bahal, vice president, product marketing, SanDisk. "We designed this card specifically to address consumers' needs for a faster solution when transferring massive files - and now, with nearly 3x the speed of our fastest microSD UHS-I card, this new offering dramatically reduces time spent transferring content."

ADATA Technology, a leading manufacturer of highperformance DRAM modules and NAND Flash products, today launched XPG and Premier Pro microSDHC/SDXC UHS-I U3 cards in capacities ranging from 16GB to 64GB. XPG offerings remain true to the extreme nature of their branding with up to 95MB/s read and 90MB/s write, perfect for handling large video files rendered in Ultra HD 4K resolution. The Premier Pro models have been specially-tested for accelerometer applications such as dash recorders and motion cameras. All products employ high-grade MLC Flash and meet strict water, shock, X-ray, and static proofing requirements.

Each card delivers UHS-I U3 performance, which is currently the top-most definition provided by the SD Card Association, or SDA. XPG microSDHC/SDXC UHS-I U3 models reach read speeds of 95MB/s and write speeds of 90MB/s, a considerable increase compared to previous-generation microSD performance.