Friday, November 6th 2009

NVIDIA Shuns Lucid Hydra

A promising new technology from LucidLogix, the Hydra, has perhaps hit its biggest roadblock. The Hydra multi-GPU engine allows vendor-neutral and model-neutral GPU performance upscaling, without adhering to proprietary technologies such as NVIDIA SLI or ATI CrossfireX. NVIDIA, which is staring at a bleak future for its chipset division, is licensing the SLI technology to motherboard vendors who want to use it on socket LGA-1366 and LGA-1156 motherboards, since Intel is the only chipset vendor. On other sockets such as LGA-775 and AM3, however, NVIDIA continues to have chipsets that bring with them the incentive of SLI technology support. NVIDIA's licensing deals with motherboard vendors are particularly noteworthy. For socket LGA-1366 motherboards that are based on Intel's X58 Express chipset, NVIDIA charges a fee of US $5 per unit sold, to let it support SLI. Alternatively, motherboard vendors can opt for NVIDIA's nForce 200 bridge chip, which allows vendors to offer full-bandwidth 3-way SLI on some high-end models. For the socket LGA-1156 platform currently driven by Intel's P55 Express chipset, the fee is lower, at US $3 per unit sold.

The Lucid Hydra engine by design is vendor-neutral. It provides a sort of abstraction-layer between the OS and the GPUs, and uses the available graphics processing resources to upscale resulting performance. This effectively kills NVIDIA's cut, as motherboard vendors needn't have the SLI license, and that users of Hydra won't be using SLI or Crossfire anymore. Perhaps fearing a loss of revenue, NVIDIA is working on its drivers to ensure that its GeForce GPUs don't work on platforms that use Hydra. Perhaps this also ensures "quality control, and compatibility", since if the customer isn't satisfied with the quality and performance of Hydra, NVIDIA for one, could end up in the bad books. This could then also kick up warranty issues, and product returns.

MSI has the industry's first release-grade motherboard, the Big Bang Fuzion P55 that uses Hydra to power multiple GPUs, while also allowing users to mix and match various PCI-Express GPUs to suit their needs, something new particularly for NVIDIA users. Earlier expected to be announced around this time, MSI's Big Bang Fuzion, as it is called by its maker, has been indefinitely delayed up to Q1 2010. Apparently to fill the void created by months of hype, MSI rushed in its cousin, a similar-looking motherboard, that uses the nForce 200 chip, to provide 3-way SLI support, called the Big Bang Trinergy P55, which will stay on as the company's top offering for the P55 platform. One can only hope that Hydra doesn't end up stillborn because of corporate strategy by much larger companies.
Source: Overclock3D.Net
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230 Comments on NVIDIA Shuns Lucid Hydra

#126
pantherx12
Quite often advertisements for toilet paper use animals in their adds, the animals used are a hint as to what animal would replace that toilet paper best!
Posted on Reply
#127
1Kurgan1
The Knife in your Back
pantherx12Quite often advertisements for toilet paper use animals in their adds, the animals used are a hint as to what animal would replace that toilet paper best!
So what your saying is using a bear instead of charmin to wipe with is a better choice? You first!
Posted on Reply
#129
erocker
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dir_dWay off topic lol
Yes, sorry about what I started here. me-->:slap:<--me Anyways, where are these Hydra boards?
Posted on Reply
#130
dir_d
erockerYes, sorry about what I started here. me-->:slap:<--me Anyways, where are these Hydra boards?
In QA...They will be here 1st quarter and i hope w1z gets to review one. ill hook up my old 8800GTS 640MB
Posted on Reply
#131
pr0n Inspector
I like reading threads with little boys screaming "OMFG SO EVIL!!!11!", for no apparent reason.
It's kind of like watching re**rds refusing to eat supermarket chicken because "I WATCHED A HIPPIE DOCUMENTARY LAST NIGHT AND CHICKENS WERE TREATED LIKE SHIT IN FARMS ITS SO HORRIBLE".
Posted on Reply
#132
1Kurgan1
The Knife in your Back
pr0n InspectorI like reading threads with little boys screaming "OMFG SO EVIL!!!11!", for no apparent reason.
It's kind of like watching re**rds refusing to eat supermarket chicken because "I WATCHED A HIPPIE DOCUMENTARY LAST NIGHT AND CHICKENS WERE TREATED LIKE SHIT IN FARMS ITS SO HORRIBLE".
This is coming from the pr0n Inspector.... People are mostly right here, every company is out for a profit, but NV is just being slimy, if their isnt a buck in it for them at every corner, they will cry, slam their hands down, and try and change that with the best of their ability. Why the heck do they need to profit on mobo's supporting them?
Posted on Reply
#133
Easy Rhino
Linux Advocate
1Kurgan1This is coming from the pr0n Inspector.... People are mostly right here, every company is out for a profit, but NV is just being slimy, if their isnt a buck in it for them at every corner, they will cry, slam their hands down, and try and change that with the best of their ability. Why the heck do they need to profit on mobo's supporting them?
because mobo vendors are willing to pay them for it...
Posted on Reply
#134
erocker
*
Nvidia would rather have their NF200 chip on motherboards than Hydra. That's why they are complaining. Unfortunately for them, NF200 only works with their cards, uses more power and produces more heat.
Posted on Reply
#135
Easy Rhino
Linux Advocate
erockerNvidia would rather have their NF200 chip on motherboards than Hydra. That's why they are complaining. Unfortunately for them, NF200 only works with their cards, uses more power and produces more heat.
what i dont get is how people do not understand why nvidia would not be in favor of the hydra chip. it cuts into a major segment of their sales. are they just supposed to role over and lose hundreds of millions? the good thing, if this is executed properly, both amd and nvidia will start producing chipsets that support some sort of hybrid crossfire/sli tech. they will only do this if the hydra chip truly cuts into their sales and obviously they dont want that to happen until they are prepared for it.
Posted on Reply
#136
pr0n Inspector
btarunrMSI has the industry’s first release-grade motherboard, the Big Bang Fuzion P55 that uses Hydra to power multiple GPUs, while also allowing users to mix and match various PCI-Express GPUs to suit their needs, something new particularly for NVIDIA users. Earlier expected to be announced around this time, MSI’s Big Bang Fuzion, as it is called by its maker, has been indefinitely delayed up to Q1 2010. Apparently to fill the void created by months of hype, MSI rushed in its cousin, a similar-looking motherboard, that uses the nForce 200 chip, to provide 3-way SLI support, called the Big Bang Trinergy P55, which will stay on as the company’s top offering for the P55 platform. One can only hope that Hydra doesn’t end up stillborn because of corporate strategy by much larger companies.

Source: Overclock3D.Net
Rushed? G9P55-DC is old.
Posted on Reply
#138
erocker
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Easy Rhinowhat i dont get is how people do not understand why nvidia would not be in favor of the hydra chip. it cuts into a major segment of their sales. are they just supposed to role over and lose hundreds of millions? the good thing, if this is executed properly, both amd and nvidia will start producing chipsets that support some sort of hybrid crossfire/sli tech. they will only do this if the hydra chip truly cuts into their sales and obviously they dont want that to happen until they are prepared for it.
I think people understand that. Unfortunately Nvidia is doing this:
Perhaps fearing a loss of revenue, NVIDIA is working on its drivers to ensure that its GeForce GPUs don’t work on platforms that use Hydra.
Instead of trying to compete with the competition with innovation, Nvidia is taking a step backwards to protect whatever chipset product they have left. I don't think this will fare well for Nvidia. I know if I were a motherboard manufacterer, I'd be raising my giant middle finger to Nvidia right about now. Not to mention the actual end user/enthusiast who would love to use Nvidia cards on a Hydra system.
Posted on Reply
#139
dir_d
erockerInstead of trying to compete with the competition with innovation, Nvidia is taking a step backwards to protect whatever chipset product they have left. I don't think this will fare well for Nvidia. I know if I were a motherboard manufacterer, I'd be raising my giant middle finger to Nvidia right about now. Not to mention the actual end user/enthusiast who would love to use Nvidia cards on a Hydra system.
It will get cracked eventually just like SLi and Physx...Its sad that they have to put up a fight like this but honestly they cant stop the consumers if they want something unless they do it on the hardware side.
Posted on Reply
#140
Easy Rhino
Linux Advocate
erockerI think people understand that. Unfortunately Nvidia is doing this:



Instead of trying to compete with the competition with innovation, Nvidia is taking a step backwards to protect whatever chipset product they have left. I don't think this will fare well for Nvidia. I know if I were a motherboard manufacterer, I'd be raising my giant middle finger to Nvidia right about now. Not to mention the actual end user/enthusiast who would love to use Nvidia cards on a Hydra system.
of course they will do this. hydra is competition.
Posted on Reply
#141
inferKNOX
What I really don't get is why some people jump to defend any company if they claim impartiality.
People are unhappy and they deserve a chance to rant about it!
Why is it that someone always jumps up to shut everyone up for... well no reason really other than to be the 'defendants' self proclaimed lawyers. Just to say, "Oh, and by the way, I'm not a fanboy, I use <fill in the competing co.'s product here> too."
What are you trying to hold people down for?
If they did something people hate, they aught to be called on it without anyone back-chatting the complaints other than they themselves or those under their employ. :shadedshu
Posted on Reply
#142
erocker
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Easy Rhinoof course they will do this. hydra is competition.
Well, since Nvidia chipsets are fading away I'm hoping motherboard manufacturers just stop using Nvidia chipsets all together. Afterall whats in it for them then? This is Nvidia forcing motherboard manufacturers to buy their product so another product will work with it. Pretty lousy practice if you ask me, and I hope it isn't tolerated much further. As a consumer, I have no idea why another consumer would defend it. I prefer variety over whatever the hell Nvidia is doing.
Posted on Reply
#143
Easy Rhino
Linux Advocate
erockerWell, since Nvidia chipsets are fading away I'm hoping motherboard manufacturers just stop using Nvidia chipsets all together. Afterall whats in it for them then? This is Nvidia forcing motherboard manufacturers to buy their product so another product will work with it. Pretty lousy practice if you ask me.
well if nvidia mobo chipsets are going away then why are people complaining? this is only temporary.
Posted on Reply
#144
erocker
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Easy Rhinowell if nvidia mobo chipsets are going away then why are people complaining? this is only temporary.
Because it's prolonging the temporary and offering less choice on hardware configurations to the consumer. Tell me, would you rather have multiple options on what you can put on your motherboard, or be limited and pay a premium for it since motherboard manufacturers pass the cost of Nvidia's chip and licensing to the consumer?
Posted on Reply
#145
Easy Rhino
Linux Advocate
erockerBecause it's prolonging the temporary and offering less choice on hardware configurations to the consumer. Tell me, would you rather have multiple options on what you can put on your motherboard, or be limited?
of course as a consumer i would want multiple options. but i dont run nvidia so i cant tell them what to do. nor do i know what they have going on in the background with business deals they have working with other vendors. so i think we rush to judgement by saying nvidia is acting poorly. what i will do is support the chipset that works the best for me.
Posted on Reply
#146
erocker
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Easy Rhinowhat i will do is support the chipset that works the best for me.
...and unfortunately through what Nvidia is essentially doing, the best possible chipset that may work for us won't work. :(
Posted on Reply
#147
Solaris17
Super Dainty Moderator
erocker...and unfortunately through what Nvidia is essentially doing, the best possible chipset that may work for us won't work. :(
it will be cracked dont worry.
Posted on Reply
#148
Easy Rhino
Linux Advocate
erocker...and unfortunately through what Nvidia is essentially doing, the best possible chipset that may work for us won't work. :(
that is normal. a lot of times the best innovations dont actually make it to market because of the business environment.
Posted on Reply
#149
erocker
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Indeed. On that note, I'm not worrying since I won't be buying anything Nvidia anytime soon due to these and prior business practices. It's a shame too, I really liked my GTX260, but I'll manage.
Posted on Reply
#150
Easy Rhino
Linux Advocate
erockerIndeed. On that note, I'm not worrying since I won't be buying anything Nvidia anytime soon due to these and prior business practices. It's a shame too, I really liked my GTX260, but I'll manage.
good. i hope everyone boycotts because of this. i think it sucks but i hope that nvidia will see the light or they atleas have something similiar to hydra coming down the pike. there is a very good reason why nvidia is slowly phasing out their mobo chipsets, and im guessing it is financial.
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