Tuesday, June 21st 2016

TechPowerUp Impact: MSI Issues "OC Mode by Default" BIOSes

MSI today issued its first official statement on our investigation which found that the company had a pattern of sending reviewers samples with higher clock-speeds out-of-the-box, than what retail cards offer out-of-the-box, by means of enabling a higher software overclock profile by default, which consumers otherwise had to enable using the MSI Gaming app. We had argued that this practice was deceptive and the review samples weren't 100% representative of retail cards.

The company today released corrective BIOS updates for at least two Gaming series graphics cards, the MSI GTX 1080 Gaming X, and the GTX 1070 Gaming X, which enable the "OC mode" clock-speed profile by default. These BIOS updates enable you to have "OC mode" clock speeds without you having to install the MSI Gaming app to enable them. The company, however, did not mention whether the cards that are currently under production will ship with "OC mode" out of the box, going forward. Without that assurance, this is a farcical workaround which will appease only those bold and skilled enough to update graphics card BIOSes, and not corrective action.
In its statement (quoted verbatim below), MSI argued that the company shipped review samples with "OC mode" out-of-the-box because it believes that the MSI Gaming app normally required to enable "OC mode" is "not often used in reviews." There's no satisfactory reply to the question we asked in our investigation, which was "If the OC mode is how the card is intended to be used, then why make OC mode the default for reviewers only, and not your own customers?"

MSI statement begins with a strawman argument that it clearly mentions the clock speeds for each of the three modes on the product pages of its graphics cards, on the company website. That was never in question. What was in question, was what people get out of the box. Reviewers are getting "OC Mode" enabled out of the box, consumers are not. "Gaming Mode" is the default mode (since that's what consumers are getting out of the box), and reviewers aren't testing the cards at those speeds. This, in our opinion, is the deception.

You can download the video BIOS for GTX 1080 Gaming X and GTX 1070 Gaming X, and flash it at your own risk, from the following links:
  • MSI GTX 1080 Gaming X: https://www.msi.com/Graphics-card/support/GeForce-GTX-1080-GAMING-X-8G.html#down-bios
  • MSI GTX 1070 Gaming X: https://www.msi.com/Graphics-card/support/GeForce-GTX-1070-GAMING-X-8G.html#down-bios
Official statement addressing 'OC mode' on MSI GAMING X graphics cards
MSI Review samples and MSI retail cards are identical in terms of hardware and performance. Both have the exact same performance profiles available through the MSI Gaming App. All information about these performance profiles is clearly communicated and can be found on the respective product pages. (example: https://www.msi.com/Graphics-card/GEFORCE-GTX-1070-GAMING-X-8G.html)
Retail cards are set to 'Gaming Mode' by default, which offers the best Performance per Watt, while still giving close to 'OC Mode' in-game performance. In order to enjoy the best performance and all features of MSI GAMING products, we highly recommend to use the MSI Gaming App which is available for free on MSI.com and the driver CD. The MSI Gaming App allows you to apply one of three performance profiles with a single click, instantly giving you the desired performance.

As several reviewers have stated, software like the MSI Gaming App is often not used in reviews. This is why review samples of the MSI GeForce GTX 1080 and GTX 1070 GAMING X graphics cards are set to 'OC Mode' to ensure that reviews demonstrate the same performance available through the MSI Gaming App. The award winning TWIN FROZR VI cooling is designed to handle each performance profile flawlessly, giving you the lowest noise in the industry and consistent performance so gamers can focus on their gameplay.

For those who prefer not to use the MSI Gaming App but still want to enjoy the same 'OC Mode' performance by default, we have released an alternative vBIOS with 'OC Mode' enabled by default.

Links to the BIOS updates presented before the statement

Learn more about the MSI Gaming app: https://gaming.msi.com/article/msi-gaming-app-article
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89 Comments on TechPowerUp Impact: MSI Issues "OC Mode by Default" BIOSes

#76
rtwjunkie
PC Gaming Enthusiast
Tsukiyomi91Good thing I didn't buy their products as these 2 are relying heavily on marketing gimmicks to sell their products.
I don't think so. MSI cards, at least, sell on the more than excellent cooling solution, which is also quiet, with no marketing gimmick needed. This is what has me in such disbelief...the already could sell their cards well just on their own merits. This extra 30 to 40MHz, which literally might add 1 FPS was totally not necessary. The cards were already selling themselves.
Posted on Reply
#77
Ungari
Tsukiyomi91ASUS & MSI have damaged their rep sheet as soon as benchers realized their sample cards are sporting slightly higher clocks than retail ones. Good thing I didn't buy their products as these 2 are relying heavily on marketing gimmicks to sell their products.
The same OC Mode preset is available for retail cards if the user elects to use it.
I do agree with you that these factory presets are targeted at less sophisticated users who do not wish to make there own clock profiles, and is purely marketing.
Posted on Reply
#78
Tsukiyomi91
@rtwjunkie if the cards are selling themselves, the makers shouldn't fiddle their factory OC profiles in the first place & let benchers do the work as it makes things clean & fair.
Posted on Reply
#79
Ungari
Tsukiyomi91@rtwjunkie if the cards are selling themselves, the makers shouldn't fiddle their factory OC profiles in the first place & let benchers do the work as it makes things clean & fair.
The reason that they did this was precisely due to the fact that the benchers were not doing the work!
Posted on Reply
#80
rtwjunkie
PC Gaming Enthusiast
Tsukiyomi91@rtwjunkie if the cards are selling themselves, the makers shouldn't fiddle their factory OC profiles in the first place & let benchers do the work as it makes things clean & fair.
That's my point! There was no reason to do it.
Posted on Reply
#81
EarthDog
UngariThe reason that they did this was precisely due to the fact that the benchers were not doing the work!
Lol...no.
Posted on Reply
#82
Flow
In any case, I do buy cards after reading their respective reviews. And as always, I expect them to test out of the box, or at default, then the oc software that usually comes with the card (depending on brand ofcourse), and finally I head over to the overclocking page (not every reviewer does this).
So when I buy the card and see I need oc mode to get the same results as the reviewers got right out of the box, then I start investigating, I look at my asic value etc etc.
So eventually I will find the difference in clockspeeds being the culprit, but it will definitely leave a bitter taste in my mouth.

Now 1 or 2 fps wont be shocking at all ofcourse, but in the synthetic benches we get points, and if my card scores 500 points lower than the reviews, something must be wrong right?
So good job on tpu, review samples should always be the same as the consumers cards.
Posted on Reply
#83
Tsukiyomi91
Kudos to TPU for bringing this to light. I hope this serves as a warning & friendly reminder to all vendors that this will be a lesson of NOT to cheat their reviewers trust in order to garner publicity.
Posted on Reply
#85
Dippyskoodlez
UbersonicThe cards are physically identicle, the only difference is they have a differen't BIOS flashed. That's the same difference as EVGAs reference card, their reference SC card, their reference FTW card. All of which are considered different cards.

The same was true of the HD7970/HD7970ge/280X, the HD7950/HD7950 Boost, the GTX680/GTX770, etc.
This is not actually true, they have different vrm and for the 10 series, extremely relevant.

The real root of the problem is that nowhere is this oc mode and gaming mode documented. At all. They literally made this bullshit reasoning up to cover their asses. users get at most a timy little blip on the box saying the card inclused "software".

The problem ISNT that they have different modes, its that they're trying to play the system by hedging bets on consumers not using oc profiles on their cards so they can dish out shittier and shittier yielded cards.
Posted on Reply
#86
StinkyMojo
MSI seems to have taken down the 1080 bios (1070 bios is still up). Anyone know which of these is the 1080 bios that was removed? Thanks!
Posted on Reply
#87
MrGenius
StinkyMojoMSI seems to have taken down the 1080 bios (1070 bios is still up). Anyone know which of these is the 1080 bios that was removed? Thanks!
It would have to be one with 1709MHz core clock.


So you've got 3 to choose from. I'll bet it's the one marked as "Review Sample". ;)

www.techpowerup.com/vgabios/183802/msi-gtx1080-8192-160525 <---
www.techpowerup.com/vgabios/183935/msi-gtx1080-8192-160525-1
www.techpowerup.com/vgabios/184799/msi-gtx1080-8192-160606
Posted on Reply
#88
StinkyMojo
Noticed the "Review Sample" but wasn't sure since there were other downloads with the same clocks. Thanks!
Posted on Reply
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