Monday, October 2nd 2023

Microsoft Tech Chief Prefers Using NVIDIA AI GPUs, Keeping Tabs on AMD Alternatives

Kevin Scott, Microsoft's chief technology officer was interviewed at last week's Code Conference (organized by Vox Media), where he was happy to reveal that his company is having an easier time acquiring Team Green's popular HPC GPU hardware: "Demand was far exceeding the supply of GPU capacity that the whole ecosystem could produce...That is resolving. It's still tight, but it's getting better every week, and we've got more good news ahead of us than bad on that front, which is great." Microsoft is investing heavily into its internal artificial intelligence endeavors and external interests alike (they are a main backer of OpenAI's ChatGPT system). Having a healthy budget certainly helps, but Scott has previously described his experience in this field as "a terrible job" spanning five years of misery (as of May 2023).

Last week's follow-up conversation on-stage in Dana Point, California revealed that conditions have improved since springtime: "It's easier now than when we talked last time." The improved supply circumstances have made his "job of adjudicating these very gnarly conflicts less terrible." Industry reports have Microsoft secretly working on proprietary AI chips with an unnamed partner—CNBC pinpointed Arm as a likely candidate—Scott acknowledged that something is happening behind-the-scenes but it will not be ready imminently: "I'm not confirming anything, but I will say that we've got a pretty substantial silicon investment that we've had for years...And the thing that we will do is we'll make sure that we're making the best choices for how we build these systems, using whatever options we have available. And the best option that's been available during the last handful of years has been NVIDIA."

Despite outlining a major reliance on the market leader, Scott's department has kept an eye on developments chez AMD: "They're making increasingly compelling GPU offerings that I think are going to become more and more important to the marketplace in the coming years." Scott declined to comment on how easy or difficult it would be to integrate AMD Accelerators into the current Microsoft infrastructure, but kept possibilities open with an ending quip: "competition is certainly a very good thing." The mere mention of potentially utilizing Team Red technologies resulted in some buoyant US market numbers—CNBC reported that: "Shares of AMD rose almost 5% Thursday, a day after Microsoft's technology chief said the chipmaker is bolstering its position in artificial intelligence, where NVIDIA dominates."
Sources: CNBC #1, Wccftech, CNBC #2
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48 Comments on Microsoft Tech Chief Prefers Using NVIDIA AI GPUs, Keeping Tabs on AMD Alternatives

#1
Space Lynx
Astronaut
of course he does, M$ needs to harvest my soul through data as much as it possibly can to sell to marketing agencies without my consent through tricky settings privacy navigation panels, just like everyone else to stay competitive.

plot twist, they ain't gettin shit from me boys!!!!

:rockout::rockout::rockout::rockout::rockout::rockout::rockout:

nor from @lexluthermiester
Posted on Reply
#2
lexluthermiester
Space Lynxplot twist, they ain't gettin shit from me boys!!!!

:rockout::rockout::rockout::rockout::rockout::rockout::rockout:

nor from @lexluthermiester
Damn straight! :laugh::roll::toast:
Posted on Reply
#3
Daven
Let’s even things out and give AMD 100% of the gaming GPU market.
Posted on Reply
#4
thesmokingman
They're getting tired of $40K gpus... ya don't say?
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#5
lexluthermiester
thesmokingmanThey're getting tired of $40K gpus... ya don't say?
Right?
Posted on Reply
#6
Punkenjoy
After gamers that want good cheap GPU from Nvidia so they can buy Nvidia GPU cheaper, Microsoft is now also doing it !


I guess it's the trend these days
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#7
Minus Infinity
Well until AMD actually ships MI300's it's no surprise anyone is preferring Nvidia hardware. Nvidia is doing well, but they will face a lot more competition from 2024 and not just from AMD or Intel. When the competition start selling AI accelerators that are faster for a lot less coin, people will take notice.
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#8
Dr. Dro
DavenLet’s even things out and give AMD 100% of the gaming GPU market.
Thanks but no thanks. RTX on for me :)
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#9
TheDeeGee
DavenLet’s even things out and give AMD 100% of the gaming GPU market.
Fuck no, i'd kill myself.
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#10
renz496
Minus InfinityWell until AMD actually ships MI300's it's no surprise anyone is preferring Nvidia hardware. Nvidia is doing well, but they will face a lot more competition from 2024 and not just from AMD or Intel. When the competition start selling AI accelerators that are faster for a lot less coin, people will take notice.
this AI buzz has been going on since 2015 or so. nvidia start heavily focusing on it with their GP100 back in 2016. and since then there were also lots of other AI based company comes out and try to sell their AI hardware. nvidia able to sell their solution as expensive as they are because they were the only player in town that can give real solution. MI300 will not make other company to turn away from nvidia even if Mi300 is cheaper to be had.
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#11
R-T-B
DavenLet’s even things out and give AMD 100% of the gaming GPU market.
And fix the drivers right?

Right?
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#12
AusWolf
Did anyone else notice that in the section where he talks about Microsoft's own AI chip in the making, not a single benefit to the customer was mentioned? It's all about Microsoft. The ego some leaders in these companies have is astonishing!
DavenLet’s even things out and give AMD 100% of the gaming GPU market.
Let's even things out and give me 100% of the profit. :p
Posted on Reply
#13
R-T-B
AusWolfDid anyone else notice that in the section where he talks about Microsoft's own AI chip in the making, not a single benefit to the customer was mentioned? It's all about Microsoft.
This is typically the case of "shareholder PR pieces." They aren't written to target the customer.
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#14
Redwoodz
Someone please explain to me how " it was easier getting Nvidia hardware during the supply chain backlogs" gets turned into Chief Tech prefers Nvidia AI GPU's." Did not see that statement anywhere in this article, except the headline.
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#15
Xaled
R-T-BAnd fix the drivers right?

Right?
When Nvidia users use AMD cards, there will be no more driver issues. As only nivida users experience AMD driver issue, despite that they don't own and AMD card.
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#16
Dr. Dro
XaledWhen Nvidia users use AMD cards, there will be no more driver issues. As only nivida users experience AMD driver issue, despite that they don't own and AMD card.
That's some Olympics grade mental gymnastics... Have you even considered that a lot of people use Nvidia only and exclusively because the AMD drivers are a laughing stock?
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#17
Xaled
Dr. DroThat's some Olympics grade mental gymnastics... Have you even considered that a lot of people use Nvidia only and exclusively because the AMD drivers are a laughing stock?
Yeah yeah. , I bet they are the same iPhone users who always complain how bad Android phones are-were, before they upgraded from a 100$ Android phone to a 1000$ iPhone
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#18
Dr. Dro
XaledYeah yeah. , I bet they are the same iPhone users who always complain how bad Android phones are-were, before they upgraded from a 100$ Android phone to a 1000$ iPhone
If you're talking about performance, the fastest SoCs on Android flagships today are about the same level as the Apple A15 (used on the iPhone 13), or two generations out of date.

Software wise? Android will never compete with iOS's vertical integration. Hardware and software developed for each other. Not that it has to.

Point is, you're taking the typical AMD fan approach of: deny, stonewall, reject, deflect and ignore. AMD can never do wrong or ever be at any meaningful disadvantage, if that happened it's definitely because they're victims of some elaborate sham. Reality is quite different.
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#19
thesmokingman
RedwoodzSomeone please explain to me how " it was easier getting Nvidia hardware during the supply chain backlogs" gets turned into Chief Tech prefers Nvidia AI GPU's." Did not see that statement anywhere in this article, except the headline.
Artistic license lol? Anyways MS has no balls. Elon does however and they state the exact reason they started the Dojo AI chip as to not subsidize a suppliers 70% margin. Oh this just hit Amazon is making their own AI chip. See what happens member jacket wearing Jen?
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#20
AusWolf
Dr. DroThat's some Olympics grade mental gymnastics... Have you even considered that a lot of people use Nvidia only and exclusively because the AMD drivers are a laughing stock?
The last time this point of view had any validity was in the RX 5000 era. AMD drivers have been flawless since then. But an Nvidia-only user wouldn't know, right?
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#21
lexluthermiester
AusWolfThe last time this point of view had any validity was in the RX 5000 era. AMD drivers have been flawless since then. But an Nvidia-only user wouldn't know, right?
I've been using both for years and while there are the occasional glitches and bugs, drivers these days are generally high quality. I think people whine too much..
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#22
AusWolf
lexluthermiesterI've been using both for years and while there are the occasional glitches and bugs, drivers these days are generally high quality. I think people whine too much..
I use both myself, and I agree.
Posted on Reply
#23
T0@st
News Editor
RedwoodzSomeone please explain to me how " it was easier getting Nvidia hardware during the supply chain backlogs" gets turned into Chief Tech prefers Nvidia AI GPU's." Did not see that statement anywhere in this article, except the headline.
thesmokingmanArtistic license lol?
End of second paragraph. He simply said that NVIDIA's current crop of hardware is the best they have at the moment. That could change once Microsoft's own design joins the field, or AMD presents something sophisticated enough with the next-gen.
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#24
thesmokingman
T0@stEnd of second paragraph. He simply said that NVIDIA's current crop of hardware is the best they have at the moment. That could change once Microsoft's own design joins the field, or AMD presents something sophisticated enough with the next-gen.
Not having a choice is not a preference. Preferring to subsidize a suppliers 70% margin is not a positive lol.
Posted on Reply
#25
T0@st
News Editor
thesmokingmanNot having a choice is not a preference. Preferring to subsidize a suppliers 70% margin is not a positive lol.
It's just a condensed headline + short article, you can only do so much within a certain word count. Feel free to read the full interview for more context.
All the same, he's had a frustrating time.
Posted on Reply
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