With advancements in visual-computing technologies on an all-time high, and graphics processing units with immense 3D computational power coming out by the fortnights, consumers benefit the most. In the process of evaluating graphics processors' abilities using the latest 3D games and synthetic 3D benchmark software alone, we are probably missing out on other primary uses of a GPU which when tapped, show just how potent a GPU can be. Both NVIDIA and ATI have had video-transcoding features that until exploited by software are close to rudimentary.

Cyberlink, have been working on technologies that enable their software to harness the video-transcoding abilities of GPU's. Shuichi Takagi, CyberLink's vice president of of business development ran a demonstration of PowerDirector 7 that is capable of GPU-accelerated video-transcoding, on a recently launched ATI Radeon HD4850 512 MB, proving that the hardware and software is capable of converting four HD MPEG-2 movies into MPEG-4 simultaneously, in real time. According to Shuichi, it will take about 30 minutes to process four full-length movies and compress them into handheld-friendly 200+ MB files.