NVIDIA GeForce GTX 780 Won't be $500 Cheap: Report

[btarunr]

Late last month, we learned that NVIDIA plans to unveil its GeForce GTX 7-series desktop GPU family just a little later this month. According to a new report by SweClockers, the company plans to take full advantage of AMD's lethargy or console-fixation, in launching its next GPU generation much later this year. The premium GeForce GTX 780, which is reportedly based on the GK110 silicon, could command a price much higher than the $499.99 GeForce GTX 680 started out on, when it launched last March.

Pricing of the GeForce GTX 780 could be closer to that of the GeForce GTX TITAN, than today's GTX 680, according to the report. It asks us not to be surprised if the card is priced on-par with the TITAN, making us wonder if TITAN remains NVIDIA's fastest single-GPU graphics card for long, or if NVIDIA is re-branding TITAN to GTX 780, or even if it ends up being the fabled "TITAN Ultra."

View at TechPowerUp Main Site

 

[Kaynar]

When AMD launched the 7970 and 7950 their price was also rediculously high. The facts that they where not easily found in stock and also they had the monopoly (as nvidia was 3 months "behind schedule") allowed them to have the cards about £200 more expensive than they are today.

This time it is nVidia's turn to be in this situation/advantage. I just hope this won't mean that AMD will rush some half-finished new series because of the GTX700 series.

I don't disagree with £1000 single GPU's... as long as people want buy them and mostly as long as a £200 solution (7950) is also available and will run all current games with ease...

 

[dj-electric]

You have to be crazy to think something named GTX780 will be """500$ cheap"""

 

[btarunr]

When AMD launched the 7970 and 7950 their price was also rediculously high. The facts that they where not easily found in stock and also they had the monopoly (as nvidia was 3 months "behind schedule") allowed them to have the cards about £200 more expensive than they are today.

This time it is nVidia's turn to be in this situation/advantage. I just hope this won't mean that AMD will rush some half-finished new series because of the GTX700 series.

But 7970 wasn't priced at $1000, just $550, which at the time was not much more than what NVIDIA's GTX 580 asked for.

 

[adulaamin]

I was hoping to jump to the green side if their prices would be around $450 for a 780 but with news like this I'll have no choice but to stay put. I can max out all my games on the resolution I play at atm so my 7970 will last me until prices go down. Or if cards are gonna be priced like Titans I might just buy a console .

 

[Kaynar]

But 7970 wasn't priced at $1000, just $550.

In the UK the Titan is priced £800 in special offers, £870 normally. In February 2012 the HD7970 was priced £550, quite close and also this means roughly $850.

I bought my 7970 for £500 back then. It's a great card, I'm satisfied, but I am not paying that much for a GPU again anyway.

 

[HR_The_Butcher]

GeForce GTX 780, which is reportedly based on the GK110 silicon, could command a price much higher than the $499.99 GeForce GTX 680 started out on

Tnx, but no.

 

[OnePostWonder]

Business as usual.

"LOL no competition? Okay we set the prices!"

It's the price (pun intended?) of little regulation in the States.

Criticism welcome. I really want to believe there exists a justifiable side to it.

 

[blibba]

Tnx, but no.

The thing with Nvidia's new-found fondness for "luxury" cards is that they really don't need many people at all to buy them for them to be profit-maximising.

Be pleased that there are cards like the 7950 and 660Ti (and 7850 and 650Ti!) in the same order of magnitude for performance at a fraction of the cost.

 

[badtaylorx]

wow...worst news ive seen in some time. this sucks...

 

[FrustratedGarrett]

doesn't matter

Nothing unexpected here. They're gonna milk the cow alone while they can. But who spends +/$500 on a graphics card? What games do we have that require that much graphics horse-power?

Battlefield 4 is coming out much later this year, and it doesn't look like a different game visually from BF3, and the new Radeons will probably be out around then (rumors suggest late September release). The upcoming next generations console games are designed to run on 7870 class gpus, and I5 2500K class cpus (eight out of order dual issue cores at 2GHz).

I for one am planning on waiting for the new Radeons and the 120Hz backlight-strobed displays coming out this year.

Lastly, I happen to have a high IQ, so my opinion matters!

 

[NHKS]

if this turns out true, i wish nV rather not launch the 'Kepler refresh' series and directly jump to Maxwell..
rather than raise the performance/price bar with each series, nV is just trying to super-inflate the price envelope of the GTX 780, just because it uses the big-sized & supposedly low-yield GK110 chip..

anything above 600$ for card with GTX x80 branding is just not right..
nV should just leave/reserve the GK110 chips for TITAN-branded cards if they cannot control the price of the card..

 

[Stephen.]

Anything above $500 launch price for the 780 or any GPU from now henceforth I'd rather keep my money and pay $1000 for PS4 and XBOX 720 heck I might even throw in a few more $ and get Nintendo Wii U, Have a full fleet consoles with a large number of games to play not to forget the exclusive titles to consoles.

How many exclusive PC titles are there...?
Intel IGP is now starting to make sense once again to me as I might not need a add on GPU if i purchase the the next gen consoles, all i might need is an Intel CPU with R and i will be set.

 

[blibba]

nV should just leave/reserve the GK110 chips for TITAN-branded cards if they cannot control the price of the card..

They can and are controlling the price. This is what's optimal for them - they're trying to make money. Novel, I know!

Anything above $500 launch price for the 780 or any GPU from now henceforth I'd rather keep my money and pay $1000 for PS4 and XBOX 720 heck I might even throw in a few more $ and get Nintendo Wii U, Have a full fleet consoles with a large number of games to play not to forget the exclusive titles to consoles.

Who says you have to have the latest and greatest? You can buy a graphics card for $100-$200 that will turn your office PC into an excellent gaming machine.

Consoles generally only get the AAA titles - if they're not your sort of thing, and they're certainly not mine, consoles are not a viable alternative at all.

 

[Fourstaff]

As long as I can get the same performance for cheaper I will not care too much on how they charge their top end card. Competition will bring the price down eventually.

 

[m1dg3t]

Nothing new, Nvidia gouging as usual... Blaming AMD/ATi all the way

 

[blibba]

Nothing new, Nvidia gouging as usual... Blaming AMD/ATi all the way

AMD did the same when they had the chance (see Athlon FX, Athlon X2). Any sensible company would - this is the game they're forced to play.

 

[Stephen.]

Who says you have to have the latest and greatest? You can buy a graphics card for $100-$200 that will turn your office PC into an excellent gaming machine.

Consoles generally only get the AAA titles - if they're not your sort of thing, and they're certainly not mine, consoles are not a viable alternative at all.

It's not a must to have latest and greatest is my point, as for games all the games I play are always on the consoles too, If i go the console rout i will save lots of money as the consoles take several years before they are refreshed/upgrades.

On the other hand if i go the console rout i don't need a PC with a GPU at all the Intel IGP will be sufficient to play Angry Birds, Zuma. etc. heck i can play them on my android phone, anyway the thing is for such prices on a GPU if you are a gamer like me Consoles is the cheaper rout., as i don't use my PC for bench marks mostly just encoding and Intel quick sync and i7 is just the remedy or anything equivalent.

 

[blibba]

It's not a must to have latest and greatest is my point, as for games all the games I play are always on the consoles too, If i go the console rout i will save lots of money as the consoles take several years before they are refreshed/upgrades.

On the other hand if i go the console rout i don't need a PC with a GPU at all the Intel IGP will be sufficient to play Angry Birds, Zuma. etc. heck i can play them on my android phone, anyway the thing is for such prices on a GPU if you are a gamer like me Consoles is the cheaper rout., as i don't use my PC for bench marks mostly just encoding and Intel quick sync and i7 is just the remedy or anything equivalent.

Personally, I'd have a desktop PC whether or not I played games.

If I go the console route, every 5 years or so I have to buy a new console, and I'd need a TV and controllers, and games are fairly expensive.

If I go the PC route I need to spend £40 on a GPU every two years (this is actually what I do, GTX460 I have now was £40 earlier this year, card before that was a competition prize, card before that was £40, 5 years ago). Many of the games I have played in that time have been unavailable on console. In fact, I can only think of one game I've played at any length that was on console, and that's Oblivion. Mostly my games are £5-£10 or F2P.

TL;DR:
£300 every 5 years + expensive games, or £40 every 2 years + cheap games.

 

[EpicShweetness]

NOT SURPRISED!
​

 

[TRWOV]

huh? If the Titan = 780 then why launch the Titan in the first place? I think this is going to flop, even if 780 is Titan LE anything pushing >$600 is too much... but then again we said the same when the 7970 launched at $550.

nVidia is taking a bet, if they can raise the top tier base price then the midrange segment (which is where most of the sales get going) would be much more profitable for them.

 

[Stephen.]

Personally, I'd have a desktop PC whether or not I played games.

If I go the console route, every 5 years or so I have to buy a new console, and I'd need a TV and controllers, and games are fairly expensive.

If I go the PC route I need to spend £40 on a GPU every two years (this is actually what I do, GTX460 I have now was £40 earlier this year, card before that was a competition prize, card before that was £40, 5 years ago). Many of the games I have played in that time have been unavailable on console. In fact, I can only think of one game I've played at any length that was on console, and that's Oblivion. Mostly my games are £5-£10 or F2P.

Don't get me wrong, I don't intend to get rid of my PC, what I'm saying is if GPU prices are that high i might get rid of the GPU completely from my PC in favor of the consoles.
And i don't play that much games anyway and at times i play mostly exclusives eg Metal Gear Solid, God Of War, Metroid etc.

 

[blibba]

what I'm saying is if GPU prices are that high i might get rid of the GPU completely from my PC in favor of the consoles.

Well what I'm saying is that GPU prices aren't that high. They're cheaper than they've ever been. It's just the most expensive ones that are more expensive.

You can get a GPU today that'll run any game for the price of one PS3 game.

 

[m1dg3t]

AMD did the same when they had the chance (see Athlon FX, Athlon X2). Any sensible company would - this is the game they're forced to play.

Nvidai are serial rapists. There is NO way to compare their tactics to anyone other than Intel. Even then, Intel could stand to learn something from them.

 

[the54thvoid]

...Lastly, I happen to have a high IQ, so my opinion matters!

http://www.newscientist.com/article/mg21729103.000-time-to-get-smarter-about-stupidity.html

Usual rumour mill. Let's wait until they release hard facts. As for pricing? They're both doing it now. The 7990 at £800 is also pretty steep considering the base price of the 7970's. But it's all a matter of perspective. If you want an item and have the money to spend, that's your choice. If that bothers someone else, that's their problem.