Intel Plays Dirty Over Ryzen, Attempts to Manipulate Ryzen Reviews?

[btarunr]

Intel is rattled with AMD Ryzen. Its 10-year old Nehalem CPU architecture that has been shrunk and incrementally updated over the years, is finally coming across as dated in the wake of AMD's "Zen" architecture. What to do when a competitor with 1/50th your R&D budget threatens to wreck your next annual appraisal? Play dirty and arm-twist the media of course! And playing dirty Intel is, according to a TweakTown report.

Apparently, Intel has scrambled its PR department to call in favors with the press in return for "guidelines" on how to review AMD Ryzen. Intel's PR emails allegedly ask reviewers to "call us before you write." The guidelines are worded more to make it sound like Intel wants its chips to be reviewed "fairly" against Ryzen, but the underlying objective is clear.

View at TechPowerUp Main Site

 

[GhostRyder]

Oh wow...That's not something I would think they would do at this point...

I mean, something like that is easy to interpret in the wrong way and will set people off and be a press nightmare. Regardless of what they mean it can be interpreted so many ways that its not something I would send.

 

[ShurikN]

Nothing new regarding Intel.

 

[mcraygsx]

Investors aren't too happy about Zen are they.

 

[EarthDog]

Did whoever is in contact with Intel @ TPU receive an email or phone call?

 

[xkm1948]

lol, I thought we already have some of these intel hired PR writers spreading FUD here at TPU?

Nothing new here. This passed election has already shown how important media control is. With intel's size, i would be surprised if they are doing nothing.

It is never truly fair play and it will never be. The only thing we consumers can do is educate ourselves to be independent critical thinkers.

 

[R0H1T]

This is why I say FU Intel every time, if you also want (viable) competition support AMD.

 

[evernessince]

They did allot worse in the past and go away with a slap on the hand. No reason no to try again.

 

[xorbe]

The only thing ${people_in_general} can do is educate ourselves to be independent critical thinkers.

This is true of just about everything!

 

[phanbuey]

oh LOL... time go and preorder a ryzen then

 

[Naito]

Intel playing desperate and dirty? The grounds a tremblin' and they know something big is approaching. This only adds to the already full-steam-ahead hype train...

 

[Relayer]

I'm shocked, I tell you... Shocked!!!

 

[Camm]

Can any of this be validated? Don't get me wrong, I despise plenty of Intel's business practices (and its not like they have a great history in this area either), but neither do I want to jump the gun with my tinfoil hat, especially since this is being reported out by Charlie.

 

[the54thvoid]

Did whoever is in contact with Intel @ TPU receive an email or phone call?

Can any of this be validated? Don't get me wrong, I despise plenty of Intel's business practices (and its not like they have a great history in this area either), but neither do I want to jump the gun with my tinfoil hat, especially since this is being reported out by Charlie.

This.

CD lost credibility a long time ago. We'd need proof from a review site of this.

 

[R0H1T]

This.

CD lost credibility a long time ago. We'd need proof from a review site of this.

And Intel have a reputation that sticks, fool me once shame on you fool me twice &

The time between now & when Intel can finally bring a competitor to Ryzen is crucial to AMD, whatever views you or anyone else has on CD, I'd still take the safe(r) option & not trust a greedy corporation, so in this case it'd be wiser to take the lesser of the two purported evils.

e.g. http://jolt.law.harvard.edu/digest/intel-and-the-x86-architecture-a-legal-perspective

 

[kruk]

This.

CD lost credibility a long time ago. We'd need proof from a review site of this.

WCCFTech:

The editors-in-chief of two of America’s top PC hardware and technology publications have confirmed to Wccftech that they have indeed been approached by Intel regarding upcoming Ryzen reviews. Although both said that it was business as usual. Affirming that Intel’s response following AMD’s Ryzen announcement was what they had expected it to be and nothing was particularly unusual about it..

 

[Legacy-ZA]

These Ryzen price points are looking mighty fine indeed. It could definitely be worth it now to swap from Intel at this point, which give very little for too hefty a price tag.

I have seen that AMD has also been releasing solid driver updates for their graphics cards these past year or so, I will definitely switch back to them if they keep this up.

 

[XiGMAKiD]

What kind of "guidelines" you say? Stay tuned on your internet to find out!

 

[Prima.Vera]

Wow, a multi billion dollar company playing dirty and people are still surprised, lol.
Actually I am more surprised that they are not that aggressive enough at this point, meaning that AMD's CPU is not a threat yet to mighty iNTEL...
Remember the Athlon days?

 

[Melvis]

Nothing new coming from Intel, gezz does anyone remember seeing reviews on there old P4's claiming they where faster, cooler, and better power efficient then AMD's glory days? Fooled many people.

You dont need a good fast product to make money, Just really good PR, advertising

 

[the54thvoid]

WCCFTech:

So not anything unusual.

 

[Xaled]

hahha..

this is not evet close to dirty. no "AMD cpu exploded" "AMD cpu getting heated" reviews yet..

 

[Cool Vibrations]

Nothing new here... just like clockwork.

Classic Intel.

 

[cyneater]

Nothing new coming from Intel, gezz does anyone remember seeing reviews on there old P4's claiming they where faster, cooler, and better power efficient then AMD's glory days? Fooled many people.

You dont need a good fast product to make money, Just really good PR, advertising

Yeah I remember that the P4 was the king ... Then the athlon64 came out it was cheaper and performed better..

Intel did counter a few years later with the Core I. But before that it was a lot of out Ia64 Itanium is going to be the way of the future etc...

Sad part is intel got DEC's IP for the alpha etc and did nothing really good with it... They only wanted it so no one else could have it.

 

[Nokiron]

Oh, hey. Charlie is still going strong with his ramblings.

Move along people.