I think you missed my point. I never said one word about overall market share, or about share prices. I was talking about Threadripper, which certainly doesn't guide the fortunes of either company, it's just one small part of the whole picture. My point is, does any company continuously drop the price of a product, if the product is successful? Not that I can ever recall, the opposite effect is what I have seen, over and over. They charge more when a product is in demand, not less. To me, if the product's price is dropped 4 times in less than a year, that means it's not living up to the company's expectations, and needs more incentive for people to buy it (such as dropping the price, offering 2 for price of 1, or adding "free" gifts, such as game code vouchers). NVIDIA's 1080 Ti is an example of a successful product - it's price has remained consistently high, 15 months after launch (still slightly above MSRP). AMD tried to keep Vega prices high by severely limiting available stock, and we all know how that backfired on them - now that prices are down near MSRP, nobody wants them. Remember how thousands of people were clamoring for the chance to buy Vega, when stock was non-existent? Where are they now? Almost every new PC builder asking for advice on their parts list has listed a 1060, 1070, 1080, or 1080 TI as their choice. You hardly ever see Vega on anybody's wish list anymore.