SeaSonic Announces US Market Pricing Changes

[btarunr]

SeaSonic announced price increases for its entire product lineup in the US market, effective December 1st. The price increases are in response to increased import tariffs for electronics goods from China. The increases appear to be in the range of 5 to 10 percent over current MSRPs for the higher-range products, and up to 20 percent higher for some of the lower-end ones. Below is a statement from SeaSonic, followed by its revised price-list:

Effective 01 December 2018, Sea Sonic USA is to increase the MSRP for all power supplies manufactured in China and destined for the US market. This is the result of recent market developments, but all orders placed prior to this date shall follow current pricing. SeaSonic strives to be transparent and forthright with its partners and consumers. We thank you in advance for your understanding as our priority is to continue providing cost-effective solutions to all our customers. The situation is dynamic and necessary adjustments will be made accordingly. We greatly appreciate your support and look forward to continuing our partnership well into the future.

View at TechPowerUp Main Site

 

[Durvelle27]

Man consumers are getting screwed every which way.

 

[xkm1948]

Hasn’t EU people been paying such high price for years? (And Australia?). Maybe this is just the new norm now

 

[IceScreamer]

Hasn’t EU people been paying such high price for years? (And Australia?). Maybe this is just the new norm now

On average I'd say even higher prices for EU. Haven't checked other countries but in Croatia for example the Focus Plus 550W is $107, compared to the new price of $89.99. So yea, still significantly cheaper in the US, even with tariffs.

 

[Frick]

On average I'd say even higher prices for EU. Haven't checked other countries but in Croatia for example the Focus Plus 550W is $107, compared to the new price of $89.99. So yea, still significantly cheaper in the US, even with tariffs.

Yeah, but that is with the XX% tax on top of it. This increase makes the Focus Plus 550 about $9 cheaper in Sweden than the US MSRP.

So $5-10 on mid-lower end units, $20 on the high end units.

 

[lexluthermiester]

Man consumers are getting screwed every which way.

Costs are going up. They always do. Companies have to make one of two choices;
1. Raise prices
2. Make products of lesser quality.

 

[IceScreamer]

Yeah, but that is with the XX% tax on top of it. This increase makes the Focus Plus 550 about $9 cheaper in Sweden than the US MSRP.

So $5-10 on mid-lower end units, $20 on the high end units.

Ah you're right, I completely disregarded that.

 

[CrAsHnBuRnXp]

Id rather have companies make quality products for slightly more money rather than lesser quality for cheaper.

 

[E-curbi]

Oh no, this is going to become a thread about politics instead of hardware.

...quietly tiptoes away.

 

[Slizzo]

Id rather have companies make quality products for slightly more money rather than lesser quality for cheaper.

Yeah but the companies aren't even really seeing this money. It's going straight to the tariffs that our Orange in Chief imposed.

 

[m4dn355]

Here we go double edged sword. . .

 

[dirtyferret]

Glad I got my seasonic PSU last year

 

[Ferrum Master]

Oh no, this is going to become a thread about politics instead of hardware.

...quietly tiptoes away.

Calling @FordGT90Concept

Do it mate

 

[ironwolf]

Doesn't the tariff go up in January? Is this price increase going to go up after that or is this basically their (SeaSonic) price increase to combat that?

 

[newtekie1]

Costs are going up. They always do. Companies have to make one of two choices;
1. Raise prices
2. Make products of lesser quality.

I think it is ironic that these price increase are a direct response to new import tariffs, which were put in place to try to get manufacturing moved away from China, and none of the options you came up with actually includes move manufacturing away from China.

 

[kastriot]

Go and say "thank you" to Tramp, especially those who voted for him..

 

[GreiverBlade]

well ... since i live in EU zone (but not a part of EU ) my Seasonic M12II EVO 750 was already overprices compared to MSRP ...

 

[Tomorrow]

Hasn’t EU people been paying such high price for years? (And Australia?). Maybe this is just the new norm now

Indeed we have. I bought the 1000W Prime Titanium earlier this year for 280€ (319$). Currently the cheapest in my country is 284€. Even with the price increase the same model has a MSRP of ~244€ in US so it's still cheaper than in most of the EU.

The cheapest i found was 240€ in EU: https://geizhals.eu/seasonic-prime-ultra-titanium-1000w-atx-2-4-ssr-1000tr-a1712525.html

 

[xorbe]

Glad I got my uber PC with Seasonic 850W Ultra Titanium Prime finished recently with the video card being the last part late to the party.

 

[Deleted member 178884]

@FordGT90Concept I told you the Trade war is pulling up prices

Calling @FordGT90Concept

Your welcome

 

[Assimilator]

I'm sure the usual suspects will be here soon to tell us this is all part of a master plan (that's somehow never detailed to anyone) and that it'll make the manufacturing jobs come back.

Those jobs have been coming back for a long time. They'll be here any day now, I'm certain of it.

 

[Casecutter]

Nice of them to actually say we will see this and be ready for it... not sure many will announce that this is passed-back to the US government as the new "shake-down" of doing business in US markets. Or, I break your legs with a baseball bat.

I just wonder if there is an actual accounting of this money the USA is collecting and a reporting of where it will be used?

 

[FordGT90Concept]

Calling @FordGT90Concept

Do it mate

Nope, this was expected. Other manufacturers will be doing the same. They may eat some of the costs of the tariffs but certainly not all of it.

I just wonder if there is an actual accounting of this money the USA is collecting and a reporting of where it will be used?

Tariffs are collected by the federal government and go into the federal coffers. Like most taxes, it doesn't have a predetermined use that it's guaranteed for when collected. It just goes into the pool that is the US Treasury and gets spent paying federal debts.

 

[FeelinFroggy]

I think it is ironic that these price increase are a direct response to new import tariffs, which were put in place to try to get manufacturing moved away from China, and none of the options you came up with actually includes move manufacturing away from China.

Unemployment is at 3.7%. It has never been this low in the history of the US. This is not about manufacturing jobs. It is about unfair IP and trade practices. China has been stealing from the US and other countries for decades. This is about the only time this can happen because the economy is strong enough to still grow despite a trade war.

I don't like higher prices anymore than anyone else. But these tariffs wont last forever. China has few American imports they can impose tariffs whereas this is just the tip of the iceberg for the US when it comes to Chinese imports. China has everything to lose here and they have to have US consumers buy their products to keep food on their table.

 

[xkm1948]

I do like lower unemployment rate. Empowering people to make a living is always better.