I agree, the price is too high for this product. For the same price, I can buy a 2200G right now and get similar clockspeeds, double the cores (and threads), a better IGP and also not have a gimped instruction set. And it will be overclockable, should I put it in an OC friendly board.
Intel only has two advantages: mindshare, and superior per core performance on their top end CPUs... and I feel like they're about to lose the latter advantage when Ryzen 2 hits, unless they work out their 10nm issues very quickly and it's significantly better than their current 14nm node. Without that, AMD is set to knock them back down to where they were in the Netburst era... you know, when their product was so inferior they had to bribe OEMs to carry it exclusively so they could maintain good sales figures.
Average Joe may not know AMD as well as they know Intel (even if they just don't recognize AMD at all and they remember hearing Intel somewhere before), but Dell, HP etc are not run by Average Joes, and they're likely to choose the better hardware for their product. Average Joe also doesn't care about AVX, but for those of us who do (like... TPU forum members), we might list that as a con, and being that we are indeed discussing it on TPU, I find it a valid con.
One thing Average Joe does care about is price. I have built a few systems for a few people in my time, and not one of them has ever been Intel, unless I already had Intel hardware laying around that I wasn't using. And nobody has ever told me that the computer I built for them sucks, or they hate it because it doesn't say Intel. Instead, I heard about how they were happy that I saved them money by building a computer compared to what they would have had to pay for a Dell or something at the time... and price is one area where this product definitely fails. Doubly so that it's a dual core in the year 2019, and even more so (to a lesser degree) that it doesn't even support instruction sets that have been common for years, and present in the competition's cheap products.
I feel bad for this chip, actually. It's so bad compared to what it could have been. I'd consider it for $50, but at $100, I'd feel like an idiot for not buying the 2200g.