Every company; including Intel, AMD and Nvidia, always cherry-pick the benchmarks to favor their products, that's why we should only care about unbiased third-party reviews.
I really dislike seeing this argument when it's used to refer to, apologize for, or defend the actions of any entity whether corporate or an individual. The implicit logic, which I assess as being false, inherent in this argument is:
Whatever behavior is being committed, it's not justified to condemn or express disapproval toward whomever is committing said action since the same behavior is exhibited by multiple actors.
Now, I can't be absolutely sure, but I'm extremely confident that never once, has an attorney or defendent engaging in self-representation successfully utilized the following argument before a judge and/or jury:
Your Honor, it's obvious that my defendent has committed this homicide and that there's a propensity of corroborated evidence demonstrating this fact, but Your Honor, there's countless other people committing homicide every single day so therefore you and the jury should just "get over it" and accept this behavior despite its objectively disingenuous, deceitful, immoral and unethical nature because it's no big deal since everyone else does it as well. After all, when everyone is guilty of the same offense, everyone is somehow innocent.
That's definitely never been a successful strategy for defense or to establish innocence and more than likely, its never even been attempted as anyone familiar with logic (referring to the academic and philosophical connotation of the word rather than its colloquial use synonymous with the use of phrases like "common sense") can immediately see its inherent deficiency.
Furthermore, the observable prevalence of this "argument" in the tech community, and especially in the PC community, does every member of these communities a disservice by normalizing, not only this disingenuous behavior, but also its acceptance which aids in its dissemination and assimilation into the great PC community and culture. I oft repeat a favorite phrase of mine:
You cannot feed a tiger steak and expect it to become a vegetarian.
Meaning that we (the community as a whole) cannot apologize for and accept this behavior as a normal part of business and then expect any company to not engage in it. The only way to prevent such low handed tactics is to incentivise abstaining from them by, not only reacting with repulsion, but by voicing it publically and ensuring its efficacy by actually acting on it.
A culture of ineffectually voiced grievances exists in the PC community...where, for example, professed esteem for the discerning consumer that incorporates the metric of value/price
erformance. In reality though, and strongly suggested by pertinent data, an exceedingly small fraction of consumers comprising the T.A.M. actually practice this type of consumerism, instead buying whatever tier they can afford regardless of its value. It's as though the PC community preaches abiding by the parameters of being a scrutinous consumer whenever it's somebody else who's making the purchase, but when it comes to themselves, such a savvy strategy evaporates into thin air with the only considerations being a covetous demeanor toward anything new and a rapacious obsession with egotistical gratification for the sake of improving one's station in the hierarchy of hardware performance compared to others. Yes, the tech companies are manipulative, avaricious, and self serving, but the PC community mirrors the very same criticisms we levy upon these companies and it's only making us evermore vulnerable to manipulation and exploitation by marketing campaigns like the one which brought us all here to these comments.
Sorry for the rant, but I do appreciate how cathartic it has been. By no means do I think I am above any of this as I've been guilty myself. My intent is simply to advocate for whatever is best and whatever will improve the disposition of the PC community as a whole and to argue for an increased sense of solidarity (as opposed to brand factionalism and infighting amongst ourselves) so as to fully realize the potentiality of manifesting a collectivized power to the betterment of us all. 
