Consumer choice is NOT 'I can buy every game I want at every store I like'.
I don't agree, sorry, I think THAT is EXACTLY what consumer choice is ALL about.
Exclusivity of product on sale is common in every single type of business. From Apple to Nike, any bigger brand has authorized and preferred resellers and sales channels and you don't always even get to apply.
Ok, but then if you are Epic don't pretend that it is for the good of the consumer, or because Steam is a monopoly and monopolies are evil. That is nothing but PR spinning, those are not, and will never be, the true reasons - they just want a piece of the pie like you said (actually, the whole pie if only they could).
Problem is, they do it in a way that forces gamers to either install a mediocre platform they don't want or wait a full year for a new AAA title. They could instead compete in terms of price and/or the quality of their platform, and this would not hurt the gamers in any way, shape or form, but that is not how they chose to do it.
It is their prerogative to do it this way and mine to vote with my feet and my wallet, which is - and in this I agree with you - as it should be. Each choice has consequences.
However, it puzzles me how some people defend practices that are (IMO) abusive and manipulative and hurt those who want nothing to do with the Epic store. Yes, despite being the consequence of a choice I made, it still pisses me off that I have to wait a year to play a certain game lol.
Epic are (again IMO) no better than Steam. Just because they are currently the underdog does not make them 'the good guys'. In fact, I think Epic would be a LOT worse than Steam (or at least just as 'bad') if the situation was reversed (but with a much lousier platform eheh).
This said I also think a 30% cut is disgraceful in this age of digital distribution, regardless of how good your platform is.