AMD wants to bankrupt its VGA division...
Market share is miserable 17% and:
Source? Posting unattributed quotes without linking to the source is a pretty bad habit ...
Attempting to search for that (supposed) quote gave me no identical hits, but several highly informative ones published quite recently. For example, the GPU market increasing ~20% YoY. Also, that quote mainly tells us that iGPU shipments are down (the inclusion of Intel tells is that iGPUs and dGPUs are counted together), which likely means that overall laptop shipments are down - which isn't exactly unlikely with the WFH boom abating after over a year. WFH buying has also likely shifted purchases away from the traditional back-to-school season. So, AMD might be losing market share, but they are still selling far more GPUs than last year - they just aren't able to
increase their sales as much as Intel or Nvidia (which makes sense due to both of those being much larger companies and thus having more resources to shift around if needed).
AMD, just like Nvidia, are selling every single functional GPU die they are getting off the fab line, so it's quite doubtful that they're going bankrupt any time soon. Also, these prices have nothing to do with AMD - their MSRPs indicate what they are charging, while anything on top of that is most likely attributable to distributors and retailers. It might be that some of AMD's pricing has increased over initial MSRPs for SKUs that have been out for a while due to supply shortages or other factors (materials pricing etc.), but it's extremely unlikely that this is significantly affecting retail prices. That's just not how pricing for globally distributed consumer goods work.
Some simple math:
If AMD's market share for dGPUs in Q3 20 was 20%, and in Q3 21 was 17%, while overall GPU shipments are up 20% YoY, that means that AMD in Q3 21 compared to Q3 20 sold 120/100*17=an equivalent of 20,4% of Q3 20 marketshare sold in Q3 21. That? That's an increase, if a small one. Remember, market share numbers are relative to the total size of the market, which is obviously not fixed. Nvidia are of course increasing far more (selling an equivalent of 99.6% Q3 20 marketshare in Q3 21), but I doubt AMD cares much. They are supply limited by TSMC and packaging, and are selling every single product they can make.