So I guess shareholders got their pitchforks out after EA stock
dropped by
18% & player numbers by
70% since the launch of BF2042. Heads are rolling.
Battlefield Franchise Undergoes Major Shake-Up
EA announces a restructuring of its development teams as it looks to grow Battlefield.
"- Oskar Gabrielson leaves and turned down an EA GM Role.
- Rebecka Coutaz to replace Oskar.
- Vince Zampella from Respawn is the head of Battlefield now.
- Halo designer Marcus Lehto is building a new development studio to inject more "storytelling" to BF." Tom Henderson
Don't know how
Santa Clause skins fit into this.
To me it looks like they wanna piss the remaining players off, so they can say
"Look, the game is dead. We will bury it & move on to the next big cash grab."
Despite restructuring I don't think this dump is salvageable within a year, and without losses. According to
Tom Henderson 8 artists already jumped the sinking ship.