Me too, never had a single fault, so will keep buying them. I'm not gonna condemn them for one mistake.
ASUS ROG boards are my favorite and were present on almost all of my builds. That said, I think the real issue lately is SKU bloat. Back then you had a Gene (which was a high-end micro ATX version), a Formula (which was the high-end model) and a Extreme (the all-in model with all extreme overclocking and quality of life features), now we have
ROG Strix-F (low end board with ROG branding borrowing platform from the -E but with several quality of life features removed)
ROG Strix-E (intermediate board)
ROG Strix-XE (intermediate board with a slightly stronger VRM)
ROG Strix-I (intermediate mini-ITX)
ROG Hero (standard fare high end board)
ROG Hero Wi-Fi (standard fare high end board with a bundled module)
ROG Formula (watercooled high end board)
ROG Impact (mini ITX high end board)
ROG Extreme (all-in board)
ROG Apex (1DPC XOC board)
ROG Extreme Encore (because why not re-release things that sell not-so-well for an even higher price?)
ROG Extreme Glacial (all-in watercooled board with a white theme because that can $ell for more ca$h)
It's just so many models so many variants so many things to keep track that QA and maintenance
will falter, it was always a matter of when and not if. What ASUS needs to do is stop this nonsense and refocus their lineup - the Strix-E, Formula, Impact, Extreme and Apex tiers should be able to cover literally every use case for power users. Relegate what became of the Strix-F to their Prime line, and bring back the military-grade TUF hardware (a-la Sabertooth Z87). Fewer SKUs, better quality products, better QA, better BIOS. That is the winning formula.