EVGA Announces Cancelation of NVIDIA Next-gen Graphics Cards Plans, Officially Terminates NVIDIA Partnership

[Bomby569]

Did you not understand what the heck happened? If Nvidia sets the MSRP for 3090 at ~3k the AIB partner can't sell at it 5k, now that's a good thing for the consumer but wait!

What if that board partner bought the GPU (chip) at 1.5k & couldn't sell it below 2.5k to make any profits? Just a random number so don't be pedantic.

Then Nvidia undercuts you by selling their own cards at 2k ~ win/win right? No I guess sucks to be you EVGA, or MSI/ASUS et al.

Are you pretending to not understand how this rolled or you just don't care

that's inventory management. Probably shouldn't have bought at such a high volume and price before the crash.
The claim made over and over again that EVGA bussiness plan was to keep the same MSRP, keep selling 3090ti at the MSRP when demand plummeted, there's a lot of used cards in the market and the new cards are coming in weeks. That sounds like a stupid business plan to me. Of course prices had to come down to clear inventory.
They just f'ed up their inventory, to many cards in stock counting that the crypto demand would never stop.

Nvidia shouldn't lower MSRP, no one should lower prices. The end result was those were never going to be sold.

Absurd point made there mate.

 

[PapaTaipei]

The way I see it, I don't even understand what's the point for NV or AMD to have other companies selling what they could sell themself. There is definitely a reason but it's 100% not what ppl think.

 

[R0H1T]

that's inventory management. Probably shouldn't have bought at such a high volume and price before the crash.
The claim made over and over again that EVGA bussiness plan was to keep the same MSRP, keep selling 3090ti at the MSRP when demand plummeted, there's a lot of used cards in the market and the new cards are coming in weeks. That sounds like a stupid business plan to me. Of course prices had to come down to clear inventory.
They just f'ed up their inventory, to many cards in stock counting that the crypto demand would never stop.

Nvidia shouldn't lower MSRP, no one should lower prices. The end result was those were never going to be sold.

Absurd point made there mate.

Look EVGA's cost of operations is probably much higher than say ASUS, is that why they're kinda going under? Yes, but there's always the argument to be made that Nvidia drove them off the cliff & that's also totally valid.

Basically if you're not big enough don't expect to stay in the market for any lengths of time ~ this is how businesses worldwide are going & generally speaking quality of components/after sales service & consumer trust is also going down to the bin! The ones at the very top ~ QC/Intel/Apple/Nvidia & yes AMD are largely responsible for this.

We can choose any side we want to but we're just choosing the lesser evil & siding with EVGA is doing that IMO.

 

[maxfly]

Ngreedia pitching its next victim.
Hey kid, I've got a line on a whopper of a deal just for you!!! I'm gonna partner up with ya and I will make you rich.
This deal is so generous that not only am I gonna lock you into a suffocating supply deal but I'm gonna directly compete against you for the 1st 6 months that our new shiney juiced up item hits the street! BUT... I just might change my mind and keep right on competin against ya if business is good! Just think, if you sell hundreds of thousands of units you'll have enough loot to pay your newly hired employees and buy a car! Sounds great huh?!

 

[R0H1T]

Ngreedia pitching its next victim.
Hey kid, I've got a line on a whopper of a deal just for you!!! I'm gonna partner up with ya and I will make you rich.
This deal is so generous that not only am I gonna lock you into a suffocating supply deal but I'm gonna directly compete against you for the 1st 6 months that our new shiney juiced up item hits the street! BUT... I just might change my mind and keep right on competin against ya if business is good! Just think, if you sell hundreds of thousands of units you'll have enough loot to pay your newly hired employees and buy a car! Sounds great huh?!

Actually it does, where do I sign up?

 

[damric]

It seems to me, the logical person to blame...

Is...

Raja

 

[R-T-B]

It seems to me, the logical person to blame...

Is...

Raja

Well naturally. It's his fault EVGA can't look to Intel as an actual option!!!! /s

Actually, forget the /s. It probably is.

 

[Vayra86]

Weird, though evga wasnt doing great lately, one meh launch after another.

 

[Bomby569]

Look EVGA's cost of operations is probably much higher than say ASUS, is that why they're kinda going under? Yes, but there's always the argument to be made that Nvidia drove them off the cliff & that's also totally valid.

Basically if you're not big enough don't expect to stay in the market for any lengths of time ~ this is how businesses worldwide are going & generally speaking quality of components/after sales service & consumer trust is also going down to the bin! The ones at the very top ~ QC/Intel/Apple/Nvidia & yes AMD are largely responsible for this.

We can choose any side we want to but we're just choosing the lesser evil & siding with EVGA is doing that IMO.

it just means if you're smaller you have to be more carefull, manage inventory much more wisely. They tried to play big and didn't had the strength for it.

 

[the54thvoid]

On the pricing, I thought much of that was wholesalers and distributors ramping up profits, or at least selling to miners before inventory even reached retail channels, which were then left with no choice to pay over the odds for highly limited stock and pass it on to us.

 

[TheoneandonlyMrK]

that's inventory management. Probably shouldn't have bought at such a high volume and price before the crash.
The claim made over and over again that EVGA bussiness plan was to keep the same MSRP, keep selling 3090ti at the MSRP when demand plummeted, there's a lot of used cards in the market and the new cards are coming in weeks. That sounds like a stupid business plan to me. Of course prices had to come down to clear inventory.
They just f'ed up their inventory, to many cards in stock counting that the crypto demand would never stop.

Nvidia shouldn't lower MSRP, no one should lower prices. The end result was those were never going to be sold.

Absurd point made there mate.

Your the one being absurd, no one is debating the price needed lowering.
But Evga didn't get to choose how much to pay Nvidia, when and what for, That's the f£#@&g Point.

They can't continue to have a random amount turn up without notice for a price they can't set.

Then sell in opposition to the guy they bought chip's off WHO CAN set his buying prices and sale price pretty much on a whim and at a advantage.

 

[Bomby569]

Your the one being absurd, no one is debating the price needed lowering.
But Evga didn't get to choose how much to pay Nvidia, when and what for, That's the f£#@&g Point.

They can't continue to have a random amount turn up without notice for a price they can't set.

Then sell in opposition to the guy they bought chip's off WHO CAN set his buying prices and sale price pretty much on a whim and at a advantage.

Can nvidia choose how much to pay Samsung for the chips? i'm sorry but your point makes no sense.

It's up to EVGA to decide if they can make a profit or not and how to manage their inventory, with the conditions it's dealt with.

 

[R0H1T]

it just means if you're smaller you have to be more carefull, manage inventory much more wisely. They tried to play big and didn't had the strength for it.

You just continue to deny basic reality & market dynamics of operating in the world today, have you like run a business recently? In the world of hardware these days sell more, & more & even more is the only way (smaller) companies survive. Because the largest piece of the pie is already taken at the top!

You can't be selling something which is mass market, not so unique & still expect to survive without major volumes!

 

[Bomby569]

You just continue to deny basic reality & market dynamics of operating in the world today, have you like run a business recently? In the world of hardware these days sell more, & more & even more is the only way (smaller) companies survive. Because the largest piece of the pie is already taken at the top!

You can't be selling something which is mass market, not so unique & still expect to survive without major volumes!

the big guy abuses the little guy, more news at 11

yes very very hard to survive seeing profits and revenue sky rocket, sad, sad times for the industry.

 

[Diverge]

Hopefully this leads to other companies doing the same so AMD and Nvidia have to compete on price and power efficiency. GPU's have been out of hand for a long time.

 

[AnarchoPrimitiv]

Can nvidia choose how much to pay Samsung for the chips? i'm sorry but your point makes no sense.

It's up to EVGA to decide if they can make a profit or not and how to manage their inventory, with the conditions it's dealt with.

Are you denying the fact that, with respect to AIBs, Nvidia has total control? Did you watch the Gamers Nexus video on this subject? Nvidia controls everything., and this has been confirmed by other AIBs as well, especially the fact that Nvidia is notoriously difficult to work with...based on Huang's ego, this sounds correct. BTW, apparently EVGA was Nvidia's largest AIB partner, with respect to EVGA selling more GPUs than any other partner, and even they didn't have any influence with Nvidia. EVGA isn't some incompetent small actor, but it seems that you're implying just that idea.

 

[Bomby569]

Are you denying the fact that, with respect to AIBs, Nvidia has total control? Did you watch the Gamers Nexus video on this subject? Nvidia controls everything., and this has been confirmed by other AIBs as well, especially the fact that Nvidia is notoriously difficult to work with...based on Huang's ego, this sounds correct. BTW, apparently EVGA was Nvidia's largest AIB partner, with respect to EVGA selling more GPUs than any other partner, and even they didn't have any influence with Nvidia. EVGA isn't some incompetent small actor, but it seems that you're implying just that idea.

i'm not denying things i didn't talked about, no. That i can confirm.

 

[oxrufiioxo]

Pretty bummed about this personally owned EVGA 680's, 980ti, 1080's,1080ti, 3080ti..... All were great and still work to this day. Their customer service seems to be the best of any of the Nvidia partners although Nvidia direct CS seems pretty good to me as well. Even though they have no plans to make any I would definitely buy an EVGA Radeon card as I am not a huge fan of Sapphire or XFX.

 

[mechtech]

Just blame covid

 

[Redwoodz]

Nvidia is the best company name ever created. It means exactly what it says(Latin). WHY do you people keep supporting the racket?????

 

[nguyen]

Pretty bummed about this personally owned EVGA 680's, 980ti, 1080's,1080ti, 3080ti..... All were great and still work till this day. Their customer service seems to be the best of any of the Nvidia partners although Nvidia direct CS seems pretty good to me as well. Even though they have no plans to make any I would definitely buy an EVGA Radeon card as I am not a huge fan of Sapphire or XFX.

Honestly I have never dealt with CS from any companies other than EVGA (4 dead 7800GT back in the day) and I bought GPU almost every gen for 20 years, every single GPU from other brands that I bought just live way too long LOL

 

[oxrufiioxo]

Honestly I have never dealt with CS from any companies other than EVGA (4 dead 7800GT back in the day) and I bought GPU almost every gen for 20 years, every single GPU from other brands that I bought just live way too long LOL

I've owned multiple gpu from every manufacturer as well only XFX, Sapphire, and Powercolor cards have ever died on me.

 

[Space Lynx]

Pretty bummed about this personally owned EVGA 680's, 980ti, 1080's,1080ti, 3080ti..... All were great and still work to this day. Their customer service seems to be the best of any of the Nvidia partners although Nvidia direct CS seems pretty good to me as well. Even though they have no plans to make any I would definitely buy an EVGA Radeon card as I am not a huge fan of Sapphire or XFX.

the Asus STRIX line is good, albeit pricey, and MSI is not bad.

when 1080 ti was relatively new I had a gigabyte windforce 1080 ti, and it was decent. the fans seemed a little cheap on it though.

I am probably going for Asus STRIX for my next gen card.

 

[fluxc0d3r]

Never bought an EVGA product ever, Asus and MSI have much better GPU coolers now than EVGA, which are much more quieter. Most people nowadays care more about noise more than if it's got beefy capacitors, thus the Noctua GPU coolers.

New EVGA motherboards take almost forever to get released, doubt many people would buy them when they have already built their new system months ago.

And they want to compete elsewhere in the market where NZXT and other smaller companies have dominated over the years.

They could lower their ridiculous high prices and save their GPU market, but nooo...they care too much about their brand cachet.

 

[CyberCT]

When I was selling computer parts, the EVGA 2080ti black edition was the worst. I had so many returns on that model.

I have the that exact black edition ... bought with a coupon code for $950 directly from EVGA. While it was very loud (I didn't know about undervolting yet), I bought their AIO cooler for it ... and not it runs like a champ and overclocks VERY well. Better than any of my 30 series cards.