NVIDIA Cancels GeForce RTX 4080 12GB, To Relaunch it With a Different Name

[Darmok N Jalad]

Maybe this was a PR stunt. Now they can say they listen to their customers’ concerns and do something about it!

 

[Gargf]

RTX 4080 -10 ?
RTX 4080 Almost ?
RTX 4080 But Not Quite ?
RTX 4080 But Actually 4070 ?
RTX 4080 Ark ?

 

[john_]

Probably too many 3090 Tis still in the market to come out with a 4000 series card at $900.

I guess we can expect a price drop of 4090 and 4080 16GB prices in a few months and 4080 12GB coming out with it's original naming, as RTX 4070 and at $100 less.

So, speculating in 6 months from now
4090 Ti at $1600
4090 at $1200
4080 16GB at $1000
4080 12GB as 4070 at $800.

 

[ZetZet]

Probably too many 3090 Tis still in the market to come out with a 4000 series card at $900.

I guess we can expect a price drop of 4090 and 4080 16GB prices in a few months and 4080 12GB coming out with it's original naming, as RTX 4070 and at $100 less.

So, speculating in 6 months from now
4090 Ti at $1600
4090 at $1200
4080 16GB at $1000
4080 12GB as 4070 at $800.

I all depends on AMD pricing I think. 4080 16GB is going to be their main competitor it seems so they might try to undercut it by a lot right away and Nvidia will drop the price sooner. I think 1000 in 6 months is super generous.

 

[MxPhenom 216]

Wow....look how much influence just bad press had... imagine how much the GPU market would improve for consumers if they actually had the willpower to follow through with their threats and abstain from buying Nvidia's products.....Nvidia just might be forced to actually lower its prices

Only if AMD comes in with better cards with undercut prices, but I doubt that now.

 

[Niceumemu]

they have stock because they made boatloads of them, stop applying shortage-time logic

also, current stock pricing is inflated because of shops trying to capitalize on fomo

There was less stock than the 30 series launch so no, they didn't have boatloads of them

 

[Daven]

Wow....look how much influence just bad press had... imagine how much the GPU market would improve for consumers if they actually had the willpower to follow through with their threats and abstain from buying Nvidia's products.....Nvidia just might be forced to actually lower its prices

Most PC enthusiasts just reflexively buy Nvidia and cannot bring themslves to buy anything else. It’s a condition known as gullible.

 

[Fluffmeister]

Yeah zero reason to play their hand yet, launch the 16GB 4080 then wait for AMD to show theirs, insert said card as required.

 

[Rahmat Sofyan]

NVIDIA: The Way It's Meant To Be "Played" . . .​

 

[Hxx]

So stupid why did they have to postpone the launch? For a fucking name ? BS I don’t believe that. They can’t come up with one by nov 16? The issue now is we probably won’t get a sub 1k card this year .

 

[xorbe]

Someone pointed out that the estimated performance/hardware relative to the 4090 would actually put it around the X060Ti mark historically. They'll probably angle for 4070Ti though (not even 4070).

 

[cvaldes]

We're past the point where a 4070 can have 8gb of vram, that would be doa quite simply. They'll probably just name what it should always have been named - 4070 - and wait to launch until they can price it lower after getting rid of all the 30 series cards they still have pilled up.

They can do a 4070 super ti with 4080 dies later on depending how the market evolves (availability, competition, 5000 series timing, etc..)

As I pointed out in another discussion thread, it makes zero sense trying to compare model numbers between GeForce generations.

This announcement pounds that concept home with brutal clarity.

Prospective customers simply need to assess the various models in the product generation and decide whether or not each SKU's features are worthy of the price being asked while disregarding the model number printed on the card and the retail packaging.

NVIDIA changes their idea of what each model number represents. Essentially, a --70 card is simply a product between a --60 model and an --80 model from the same generation's product stack. Comparing the 1070, 2070, 3070, and 4070 lacks relevancy because of NVIDIA's constant reinterpretation of their model numbers.

 

[ModEl4]

Pfeww. You just made a very interesting point. AMD said itself I believe, top end performance isn't going to reach 4090 levels. Perhaps this also influenced Nvidia's move to lower this GPU down the stack in the future. Now AMD can't compete with any x80 with a bigger part of the stack.

So you think the cut down Navi31 die based model won't be able to compete in raster with RTX 4080 16GB?
I'm not debating, just asking.
Potentially it could mean bad news regarding Navi31 based parts pricing since Nvidia this year will start at $1200 instead of $900 for the new gen.(unless they rename it 4070Ti for example and still launch this year since the chips are ready at $899 or even lower since its 70s series hencefort, making it good news)

 

[jesdals]

Wonder if 12gb 4080 is going to be collectors items?

MSI GeForce RTX 4080 SUPRIM X - 12GB GDDR6X RAM - Grafikkort | Billig

10.690,00 kr. Grafikkort, NVIDIA GeForce RTX 4080 Overclocked (Core clock MHz / Boost clock MHz), <strong>7680</strong> CUDA kerner, 16 GB GDDR6X (Memory clock 22.6 GHz) - 256-bit, PCI-Express 4.0 x16, 3 x DisplayPort 1.4 / 1 x HDMI 2.1 tilslutninger, understøtter NVIDIA G-Sync, 1 x 16-pins (1 x...

www.proshop.dk

 

[MxPhenom 216]

Yeah zero reason to play their hand yet, launch the 16GB 4080 then wait for AMD to show theirs, insert said card as required.

And shift pricing as needed....one could hope

 

[cvaldes]

Wonder if 12gb 4080 is going to be collectors items?

A sealed retail box might be worth something in 20 or 30 years but probably not as much as this

If you kept an original iPhone in the box, it might be worth $30,000 | AppleInsider

A 2007 iPhone sealed in its original packaging is up for auction, and is expected to sell for $30,000 or more.

appleinsider.com

since the RTX 4080 12GB isn't a groundbreaking invention like the original iPhone.

Plus, if NVIDIA releases the exact card under a different model number, the retail packaging mostly becomes an oddity.

You could buy one in hopes that it becomes a collectors item, the problem is you have to find that collector who will buy it at top dollar before they buy it from someone else at a lower price. And if there aren't that many collectors, the price will stagnate.

It's the same free market concept as brand new cards intended to be operated. If demand outpaces supply, prices will go up. We're seeing that with the 4090 models as we type this.

 

[Dristun]

Lmao. Nobody fell for the trick so they decided to try again later. Also saves them an embarrassment of launching a new xx80 card that barely beats the old 80ti (looking at the core count vs 4090 I imagine in some games it's gonna be really close)

 

[sephiroth117]

Most PC enthusiasts just reflexively buy Nvidia and cannot bring themslves to buy anything else. It’s a condition known as gullible.

AMD needs to make their drivers more stable, tried a RX 580, had drivers issues even when surfing it was BSODing. Passed to a RTX2070, never looked back since.

I don't know if they improved drastically with time, tbh I am looking seriously at RDNA3 too in addition to the 4080 for my next upgrade...but if picking a GPU with the most stable drivers is gullible, then I am gullible. Nothing instinctive with picking up Nvidia...had 2 AMD GPU a ATI 4870 and an RX 580, both were drivers hell, at one point you get tired of DDU, troubleshooting, etc.

 

[Vayra86]

So you think the cut down Navi31 die based model won't be able to compete in raster with RTX 4080 16GB?
I'm not debating, just asking.
Potentially it could mean bad news regarding Navi31 based parts pricing since Nvidia this year will start at $1200 instead of $900 for the new gen.(unless they rename it 4070Ti for example and still launch this year since the chips are ready at $899 or even lower since its 70s series hencefort, making it good news)

No no, Im saying they cant position their entire stack as competitive against everything Nvidia has. It now might seem you need a higher AMD number to beat an Nvidia number. Pure marketing

 

[Dirt Chip]

Here's is the spin: 4090 sales are too good, so NV see they can sell much more of them so no need to hurry with 4080s` but you can`t cancell those 2 produce without being to suspicious. So go 'samrt' and cancel the least profetable one (4090-12GB) with the reson it is "confusing" as no one in all of NV could have thought about it earlier (a company with "unlimited" resource..).

Bonus #1: More time to dump the 3xxx GPUs to the market.
Bonus #2: "Hi, we hear you consumers and media and react buy your will immediately" (this is what you supposed to believe in at least)
Bonus #3: A free "upgrade" to the X7xx tier price that will probably take 4080-12GB name but for the very same cost.
Bonus #4: Confuse AMD a bit.
(Big) Bonus #5: Hail of free PR from media and forums, cus` there no such thing as bad publicity.

Next up, conspiracy theories.
Stay tuned and order much more of that popcorn.

What a great lunch we have!

 

[wheresmycar]

postponing launch??? aghhhhh!

I bet its not just the criticism which is forcing the name pull but the performance and price which just doesn't stack up. Now that people are better aware (like me) that DLS-3 is just a marketing gimmick (for many), its about time nV gets back to the drawing room to justify smaller performance gains opposed to the over hyped collosal leaps. A reality check... and hopefully more to come!

Shame on you Nvidia... dirty illusions like these will only push me towards AMD regardless of the compromise... thats coming from a to-date all-time and every-time NVIDIA buyer (only foolish business practices push away a healthy retained customer base)

 

[ZetZet]

Here's is the spin: 4090 sales are too good

Dunno, looking at ebay auctions going on it doesn't seem like 4090 is selling like hot cakes. Scalpers definitely scalped them, but people are not raising the prices much beyond MSRP.

 

[windwhirl]

The so-called 4080 12 GB card is a 4060 Ti. Screw whatever spin Nvidia wants to put on it.

 

[ZetZet]

The so-called 4080 12 GB card is a 4060 Ti. Screw whatever spin Nvidia wants to put on it.

It beats a 3090 and a 3080. 4070 would have been definitely justified. If they launched it with that name right away.

 

[agatong55]

Dont worry they will announce the new 4070 ti 12 gig version tomorrow.