Well, depending on your area there is always 5G broadband:
View attachment 365574
If higher download/upload rate is more important than ping stability. This is with 3's NSA 5G - hoping to see an uplift when they move to SA 5G - in an area that's only 'it'll be OK' for their rating for signal strength. <£20/month
Actually ping stability isn't that bad - variance is maybe 10-20ms - but definitely not as good as VDSL/FTTC/Cable/FTTP options, and the rate does vary a bit more during the day - but nowhere near as bad as <40/4 - lowest I've got is 200+Mb/s download, upload stays reasonably consistent around 35-40.
I don't really see this as a long term option - I got fed up with Virgin and their forever price rises with very little offering for existing customers, and no FTTP in my area - all BT/OR providers pretty much price FTTC only a fraction under the cost of FTTP options if you live in an area with it, so essentially FTTC is now way overpriced for what it is.
Oh, and you get a proper IP address still (not static but still accessible with dynamic DNS) - not all of the FTTP providers offer that without additional fees to get off CGNAT.
EDIT: Of course, speedtest.net is only one check - due to it's mix and match of different ISP endpoints/servers to connect to it is quite variable.
Netflix's fast.com offers an alternative usually with similar but a different outlook, e.g.:
View attachment 365578