AMD Sets March Launch Window for Radeon RX 9070 XT & 9070 Graphics Cards

[r.h.p]

To be honest I'm interested in the news but not in the mid-range cards launch date / price whatever. Why don't they launch a Maybe kick ass 9900xtx First? doesn't make sense

 

[AusWolf]

To be honest I'm interested in the news but not in the mid-range cards launch date / price whatever. Why don't they launch a Maybe kick ass 9900xtx First? doesn't make sense

There will not be any high-end on RDNA 4. The reasons are simple:
1. People on the high-end prefer Nvidia,
2. High-end chips cost more time and money to develop and manufacture. Spending more on a venture with minimal to no returns doesn't make sense.
3. Discarding the high-end allows more time and resources for the development of the midrange chip, which is where money is for AMD.

 

[3valatzy]

To be honest I'm interested in the news but not in the mid-range cards launch date / price whatever. Why don't they launch a Maybe kick ass 9900xtx First? doesn't make sense

Because they have no competence or engineering design know-how for an enthusiast-level GPU.
Their chiplet design failed, and they have been trying even harder on much more exotic "solutions" which also fail.

That thing died:

 

[AusWolf]

That thing died:

View attachment 380982

That thing probably never even existed, like half of the things you hear about on MLID.

 

[Hecate91]

Because they have no competence or engineering design know-how for an enthusiast-level GPU.
Their chiplet design failed, and they have been trying even harder on much more exotic "solutions" which also fail.

That thing died:

View attachment 380982

It isn't about competence or engineering know how, its a matter of engineering costs when high end buyers will buy Nvidia and reviewers will promote the Nvidia high end over AMD.
Also who knows if the big Navi design ever existed, even if it did, a massive chiplet GPU would've been very complex and expensive to make.

 

[AusWolf]

It isn't about competence or engineering know how, its a matter of engineering costs when high end buyers will buy Nvidia and reviewers will promote the Nvidia high end over AMD.
Also who knows if the big Navi design ever existed, even if it did, a massive chiplet GPU would've been very complex and expensive to make.

I just wanted to say this, but I'm too tired after work. Thanks.

 

[3valatzy]

It isn't about competence or engineering know how, its a matter of engineering costs when high end buyers will buy Nvidia and reviewers will promote the Nvidia high end over AMD.
Also who knows if the big Navi design ever existed, even if it did, a massive chiplet GPU would've been very complex and expensive to make.

This is a cliche, or a myth, which makes no sense. If RTX 5090 retails for 3000E, then AMD could still make a big Navi 4X that costs 1800E and sells like hot cakes.
I can guarrantee that there will be honest "reviewers" as well

 

[AusWolf]

This is a cliche, or a myth, which makes no sense. If RTX 5090 retails for 3000E, then AMD could still make a big Navi 4X that costs 1800E and sells like hot cakes.

...and not make a penny on it. Not a great plan.

It's not about selling stuff. It's about costs vs profits.

 

[3valatzy]

...and not make a penny on it. Not a great plan.

It's not about selling stuff. It's about costs vs profits.

Because of too much "genius"solutions, they now will be forced to exit the GPU market altogether.
It has been repeated that the halo part sells all the rest - no halo for AMD means 0 sales, and declining market share. Accept it now !

 

[AusWolf]

Because of too much "genius"solutions, they now will be forced to exit the GPU market altogether.
It has been repeated that the halo part sells all the rest - no halo for AMD means 0 sales, and declining market share. Accept it now !

I'm not paying over a grand on a GPU, let alone two, so why would I give a rat's arse how the halo card does?

I've said before: if the 9070 XT does well at a decent price, it'll be a winner in my books.

AMD has been "forced to exit the GPU market" for the last decade, and here they are, dominating the console GPU market that everybody conveniently forgets about for some reason.

 

[r.h.p]

1: people on the high end don't prefer Nvidia. Only people from the High End of town who want ray tracing buy Nvidia and are from my experience told buy PC store Clerks that's what u need ........
2: i for 1 am very happy for AMD for slowly grinding their way back from shit years against Intel and Nvidia .... lol and when they do bring out a 9900xtx oh Yeeeahh
3: high-end chips cost more time and money to develop and manufacture. Spending more on a venture with minimal to no returns doesn't make sense. That is fracking crap Even a world 10% market share is worth $

 

[bug]

Are kidding me? 5070 series comes in February and 9070 series comes in March. Are you saying people are so OCD that they can’t wait a couple of weeks? Nice try dude.

I don't get it either, but many feel like they have to upgrade on day 1. And, like you pointed out, import tariffs are per ship pulling into port. If you don't get a card from the first batch, you may have to pay more later.

 

[AusWolf]

1: people on the high end don't prefer Nvidia. Only people from the High End of town who want ray tracing buy Nvidia and are from my experience told buy PC store Clerks that's what u need ........

Exactly. People on the high end want everything, including ray tracing (why wouldn't they, for that much money).

2: i for 1 am very happy for AMD for slowly grinding their way back from shit years against Intel and Nvidia .... lol and when they do bring out a 9900xtx oh Yeeeahh

It is highly improbable that there will ever be a 9900 or 9090 XT, as AMD themselves confirmed skipping the high-end market with RDNA 4 long ago.

3: high-end chips cost more time and money to develop and manufacture. Spending more on a venture with minimal to no returns doesn't make sense. That is fracking crap Even a world 10% market share is worth $

Companies live on profit, not market share. Making a product that nobody buys helps them achieve neither.

 

[Super XP]

Are kidding me? 5070 series comes in February and 9070 series comes in March. Are you saying people are so OCD that they can’t wait a couple of weeks? Nice try dude.

My estimation is that AMD delayed RDNA4's release for 3 reasons. Stock up supply to ensure they meet demand on launch day, ensure more games support FSR4 and waiting for official Nvidia equivalent GPU pricing to officially price its RDNA4's. I think AMD should try and decouple themselves from Nvidia's shadow but that is my opinion. The 9070XT should costs min $449usd and they should concentrate on increasing dGPU market share because the strategy AMD's been using, regarding high margin profits not only did not work for them, they've conceded an enormous amount of market share to Nvidia.

Regarding your comment, YES most people will "WAIT" for the 9070 series to get released before making a GPU purchase decision.

Companies live on profit, not market share. Making a product that nobody buys helps them achieve neither.

Market Share = Profit
Profit = Market Share.
What do you also get from Market Share? Positive name recognition throughout the industry. In AMD's case, they've tried the high margin play and it has backfired on them with RDNA1, RDNA2 & especially RDNA3. If they continue this route with RDN4, they will continue to lose market share. Unless they price their mid-range product appropriately. Looking at AMD's past pricing strategy, I highly doubt that L0L

 

[Denver]

My estimation is that AMD delayed RDNA4's release for 3 reasons. Stock up supply to ensure they meet demand on launch day, ensure more games support FSR4 and waiting for official Nvidia equivalent GPU pricing to officially price its RDNA4's. I think AMD should try and decouple themselves from Nvidia's shadow but that is my opinion. The 9070XT should costs min $449usd and they should concentrate on increasing dGPU market share because the strategy AMD's been using, regarding high margin profits not only did not work for them, they've conceded an enormous amount of market share to Nvidia.

Regarding your comment, YES most people will "WAIT" for the 9070 series to get released before making a GPU purchase decision.


Market Share = Profit
Profit = Market Share.
What do you also get from Market Share? Positive name recognition throughout the industry. In AMD's case, they've tried the high margin play and it has backfired on them with RDNA1, RDNA2 & especially RDNA3. If they continue this route with RDN4, they will continue to lose market share. Unless they price their mid-range product appropriately. Looking at AMD's past pricing strategy, I highly doubt that L0L

None of these products have a high margin, you just have no idea what you're talking about. Which is no big deal, most people don't.

A product that you've invested billions to develop, hundreds of millions to support, and only sells chips, so that AIBs, retailers and intermediaries get a slice of the profit from the final product is not "high margin", especially now. Hardware will inevitably become more expensive, and it's not because of AMD's greed, it's because silicon is simply nearing its limits, making everything more expensive, complex and inefficient. Secondly, TSMC has no competition, ASML has no competition, so there's no point grumbling. That doesn't change reality.

 

[AusWolf]

Market Share = Profit
Profit = Market Share.

Income - expenses = profit. Market share has nothing to do with it. The only thing a high market share does is it gives you a bit more leeway in setting prices (aka. Nvidia's price gouging).

 

[Dimitriman]

Hah, nice strategy AMD. Wait for 50 series to be missing in action and overpriced so that you can msrp 649 and expect much sales. Good luck with that.

 

[_roman_]

Nvidia kids will buy nvidia. ( talking about people i met in the past up to 21 years old - while discussing rt and amd and nvidida graphic cards)

Some decissions are made by the peer group or reputation.

Do not worry - you can buy a sony console instead as an alternative.

 

[Chrispy_]

What would be nice, and probably a smart move from AMD, would be to confirm pricing and specs before the 5070 reviews go live.

I'm interested in a 9070XT on day one, but if they're not priced well, or if the TDP is ridiculous compared to a 5070, I'm out.

 

[remekra]

I would say that their strategy now is wait until 5070 and 5070 Ti launches at the end of Feb, and launch 9070 and XT at the beginning of March.
XT will fight with Ti and 9070 with 5070.
Priced probably at 699 for XT and 499 for 9070.

 

[bug]

What would be nice, and probably a smart move from AMD, would be to confirm pricing and specs before the 5070 reviews go live.

If AMD said "this will retail for $500", it still wouldn't tell us much without performance numbers.

 

[dir_d]

If AMD said "this will retail for $500", it still wouldn't tell us much without performance numbers.

If AMD did say that the 9700XT would retail at $500 i would at least wait till it came out to make judgement call. I would probably buy it even if it is less performance than the Nvidia card at around its price point. As of right now i have to discard this GPU due to AMDs track record and where its supposed to fall performance wise for the price of $600+ which rumors are throwing around.

 

[Chrispy_]

If AMD said "this will retail for $500", it still wouldn't tell us much without performance numbers.

There have been enough leaks of those already, so we have a rough idea of performance numbers from numerous sources, I've linked MLID below but there are also plenty of leaks in various other tests sourced from Reddit, Twitter, WCCFTech, Videocardz.net etc.

The 9070XT is expected to be in the ballpark of a 4070Ti to a 4080S depending on the situation.

(timestamp 37:39)

So if AMD say "this will retail for $500" what really matters is how fast the 5070 is for "$549" and what the 5070's launch does to the prices of cards in the 4070 Ti to 4080S segment.

 

[k0vasz]

To me, it looked like the cards will be out in January, and I think AMD lead me to believe this is the case. But if they did, who are they competing against, the RTX 5090? No, it is the RTX 5070/Ti which is not out until sometime in February.

Also, it doesn't look like FSR4 is ready. In their place, after seeing DLSS4, I would make sure there is some FSR4 for comparison and RTX 5070 out. This way they will get best first benchmarks that will stay up for long time.

They just need a marketing message like "real frames for real gamers" or something, and not give a damn that they're one step behind in frame gen.

I thought this time AMD launch will be on-time, but they managed to screw this up once again

 

[AnotherReader]

What‘s your point? That AMD doesn’t know the performance of their own GPUs? Ok, you win, AMD is full of idiots. Is that better?

Let me add that in AMDs material the 7700 XT overlaps with the 4060 TI. So no, you do not know more about AMD’s product than AMD themselves.



From a company executive, identifying themselves as such it is. Ask Elon.

There's no need to be testy. My point is that extrapolating performance from that diagram is tricky. It can serve as a general guide, but there's some wiggle room there.